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November 21, 2012
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Knowledge for new solutions from the American Press Institute

  Top Story 
  • How much longer can newspapers count on holiday preprint revenues?
    Although the digital world hasn't yet come up with a compelling alternative to newspapers' lucrative preprint deal inserts, that situation may not last. A number of digital initiatives are hard at work on the problem -- and their eventual solution could deprive papers of a key source of revenue. The newspaper industry is aware of the situation but has been too focused on saving preprints as opposed to serving readers by producing their own alternative, Matt Sokoloff writes. Street Fight (11/20) LinkedInFacebookTwitterEmail this Story
  • The future of digital news is local, says USA Today exec
    USA Today Publisher Larry Kramer says the paper is focused on the presentation and delivery of the news via a variety of new digital formats. But at the core of all such efforts is Gannett's traditional local focus, he says. "This whole company is hyperlocal. We’ve got 81 newspapers and 23 TV stations all with local news operations,” Kramer notes. Street Fight (11/20) LinkedInFacebookTwitterEmail this Story
  • Guidelines spell out options for readers when print goes digital
    Subscribers to print publications that go all-digital should be offered an alternative to fill out the publication's obligation, one of which should be a smooth transition to the digital product, according to guidelines issued by the Alliance for Audited Media. A refund for any time left in the subscription should also be an option, the Alliance says. Adweek (11/20) LinkedInFacebookTwitterEmail this Story
  • Esquire brings mobile interaction to every page of December issue
    Every page of the December issue of Esquire is interactive, with the Netpage application allowing mobile users to access additional content or save and share content with friends. A Lexus ad can also be activated, and some items in the issue can be purchased using the app, which does not rely on printed QR codes or digital watermarks. Mobile Marketer (11/21) LinkedInFacebookTwitterEmail this Story
  Customer Intelligence 
  • RTB use is up sharply among national, local brands
    Real-time bidding will account for almost $2 billion in ad spending this year, or about 13% of total U.S. digital ad spending, eMarketer reports. Studies found a major increase in RTB use during the first six months of 2012, with a more than 30% increase in RTB use among national advertisers, and almost a 50% increase among local companies. eMarketer (11/21) LinkedInFacebookTwitterEmail this Story
  Media Industry News 
  Case Studies 
  API News and Events 
  • What does it take to transform your news operation?
    Want to know what it takes to change your newsroom into a community-focused media company? Just ask Chuck Peters, CEO of The Gazette Co. in Cedar Rapids, Iowa, at API’s Transformational Communities workshop. Chuck will tell his story, complete with ups and downs, of leading The Gazette’s transformation. The Transformation Tour brings together the best of the American Press Institute with The Poynter Institute for this one-day workshop, offered on Dec. 7 in Arlington, Va., and on March 11 in Chicago. LinkedInFacebookTwitterEmail this Story
  • Tom Rosenstiel joins API as executive director
    Tom Rosenstiel, a distinguished journalist, author and researcher, is the new executive director of the American Press Institute. Rosenstiel, founder and director of the Project for Excellence in Journalism at the Pew Research Center, is one of the country’s most widely recognized thinkers about the evolving role of journalism in the 21st century. He will help lead the American Press Institute into a new phase in its history, expanding the organization’s role in research and training, and continuing to develop best practices that further the value of journalism, including newspaper media, on behalf of the public. Read more. LinkedInFacebookTwitterEmail this Story
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  Editor's Note 
  • SmartBrief will not publish Thursday and Friday
    In observance of Thanksgiving in the U.S., SmartBrief will not be published Thursday and Friday. Publication will resume Monday. Enjoy the holiday! LinkedInFacebookTwitterEmail this Story
If the only prayer you said in your whole life was 'thank you,' that would suffice."
--Meister Eckhart,
German theologian and philosopher

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    Contact API
    American Press Institute
    4401 Wilson Blvd, Suite 900
    Arlington, VA 22203
    Phone: (571) 366-1000
    Fax: (571) 366-1219
    About API
    The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training, research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.

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