| Knowledge for new solutions from the American Press Institute |  |
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- How much longer can newspapers count on holiday preprint revenues?
Although the digital world hasn't yet come up with a compelling alternative to newspapers' lucrative preprint deal inserts, that situation may not last. A number of digital initiatives are hard at work on the problem -- and their eventual solution could deprive papers of a key source of revenue. The newspaper industry is aware of the situation but has been too focused on saving preprints as opposed to serving readers by producing their own alternative, Matt Sokoloff writes. Street Fight
(11/20)     
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- The future of digital news is local, says USA Today exec
USA Today Publisher Larry Kramer says the paper is focused on the presentation and delivery of the news via a variety of new digital formats. But at the core of all such efforts is Gannett's traditional local focus, he says. "This whole company is hyperlocal. We’ve got 81 newspapers and 23 TV stations all with local news operations,” Kramer notes. Street Fight
(11/20)
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- Guidelines spell out options for readers when print goes digital
Subscribers to print publications that go all-digital should be offered an alternative to fill out the publication's obligation, one of which should be a smooth transition to the digital product, according to guidelines issued by the Alliance for Audited Media. A refund for any time left in the subscription should also be an option, the Alliance says. Adweek
(11/20)
- Esquire brings mobile interaction to every page of December issue
Every page of the December issue of Esquire is interactive, with the Netpage application allowing mobile users to access additional content or save and share content with friends. A Lexus ad can also be activated, and some items in the issue can be purchased using the app, which does not rely on printed QR codes or digital watermarks. Mobile Marketer
(11/21)
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- RTB use is up sharply among national, local brands
Real-time bidding will account for almost $2 billion in ad spending this year, or about 13% of total U.S. digital ad spending, eMarketer reports. Studies found a major increase in RTB use during the first six months of 2012, with a more than 30% increase in RTB use among national advertisers, and almost a 50% increase among local companies. eMarketer
(11/21)
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- Tom Rosenstiel joins API as executive director
Tom Rosenstiel, a distinguished journalist, author and researcher, is the new executive director of the American Press Institute. Rosenstiel, founder and director of the Project for Excellence in Journalism at the Pew Research Center, is one of the country’s most widely recognized thinkers about the evolving role of journalism in the 21st century. He will help lead the American Press Institute into a new phase in its history, expanding the organization’s role in research and training, and continuing to develop best practices that further the value of journalism, including newspaper media, on behalf of the public. Read more.
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SmartBrief will not publish Thursday and Friday
In observance of Thanksgiving in the U.S., SmartBrief will not be published Thursday and Friday. Publication will resume Monday. Enjoy the holiday!
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 | If the only prayer you said in your whole life was 'thank you,' that would suffice."
--Meister Eckhart,
German theologian and philosopher
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| About API |
The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training,
research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the
headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation
into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.
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| | Recent Business of News SmartBrief Issues:
- Tuesday, November 20, 2012
- Monday, November 19, 2012
- Friday, November 16, 2012
- Thursday, November 15, 2012
- Wednesday, November 14, 2012
| | | Lead Editor: Jesse Stanchak
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