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23 January 2013
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News for mobile marketing professionals

  Campaigns and Case Studies 
  • U.K.'s leading directory sees third of visits coming from mobile devices
    One-third of all traffic for the U.K.'s most popular online directory, 192.com, now comes from mobile devices. The company says mobile traffic has grown more than 900% during the past two years. "Because mobile traffic has grown so dramatically, we are in the process of shifting our focus and any new development is mobile first. It is much easier to make something bigger than shrink it down to the size of a mobile screen," said Dominic Blackburn, the company's product director. Mobile Marketing Magazine (18 Jan.) LinkedInFacebookTwitterEmail this Story
  • AeroMobile taps Rooster for PR push
    PR agency Rooster has been contracted by AeroMobile for a wide-ranging campaign to fight negative perceptions about using mobile devices on airline flights. AeroMobile provides a safe network that allows passengers to stay connected while aloft. In addition to reaching out to consumers, Rooster will seek to raise AeroMobile's profile in the U.K.'s aviation, travel and telecommunications sectors. Breaking Travel News (18 Jan.) LinkedInFacebookTwitterEmail this Story
  Industry News 
  • Telefonica and Bango partner for carrier billing prospects
    Telefonica is facilitating Bango mobile payments with an application programming interface that will lead to carrier billing. Members of Bango's net include Facebook's App Center, Google Play and Amazon's Appstore. "It gives us a focus on app stores and frictionless, low-click payments. That's not what telcos do very well," said Matt Dicks, head of marketing for Telefonica developer platform Blue Via. Carrier billing is particularly important in countries where credit card and debit card penetration rates are low, such as in some parts of Latin America. TheNextWeb.com (17 Jan.), TechCrunch (16 Jan.) LinkedInFacebookTwitterEmail this Story
  Market Trends and Research 
  • Gartner forecasts surge in mobile ad spending, with shift to display
    Display ad spending on mobile is on a path to eventually to overtake search, according to a Gartner forecast, which also notes how the increasingly popularity of free mobile content, such as free applications, is shaping mobile advertising. Gartner says the Asia-Pacific region will be the prime market for mobile for the next several years, while global ad spend on the platform increases 18.75% this year to $11.4 billion. TechCrunch (17 Jan.) LinkedInFacebookTwitterEmail this Story
  • Other News
  SmartQuote 
It ain't what they call you, it's what you answer to."
--W.C. Fields,
American comedian, actor, juggler and writer


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