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August 22, 2011
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News for advertising, marketing and media professionals

  Top Story 
  • July was a record month for Facebook, Twitter
    Facebook and Twitter both attracted record numbers of U.S. visitors last month, according to comScore traffic numbers. Facebook had 162 million unique visitors in July, compared with 160.8 million in June, while Twitter had 32.8 million in July, compared with 30.6 million unique visitors the month before. TechCrunch (8/21) LinkedInFacebookTwitterEmail this Story
  Marketing Trends & Research 
 
  • Digital outreach appeals to consumers in Asia-Pacific countries
    Brands can get a big boost from digital media in the Asia-Pacific region, according to research from TNS and Campaign Asia that finds consumers are 83.8% more likely to use a brand whose digital presence they encounter. That increase was most pronounced in Thailand, where consumers are 94% more likely to purchase a brand they've encountered online. eMarketer (8/22) LinkedInFacebookTwitterEmail this Story
 
  • Online ticket sites saw traffic soar in July
    Online ticket sites saw their traffic increase in July, with Ticketmaster and MovieTickets.com recording respective traffic gains of 13% and 34% compared with the month before, according to comScore Media Metrix. The sector as a whole recorded a 23% increase. Consumer goods and apparel sites also saw heavier traffic with early back-to-school promotions, the firm noted. MediaPost Communications/Online Media Daily (8/19) LinkedInFacebookTwitterEmail this Story
  • Google: Banner ad click-through rates slip
    Despite efforts to make banner ads more appealing, their overall rate for click-throughs declined a bit last year, to 0.09% from 0.1% two years ago, according to a Google survey. However, marked differences were noted for the types of ads, with a 250x250 pixel ad using Flash winning a 0.26% click-through rate. Mashable (8/20) LinkedInFacebookTwitterEmail this Story
  • Best Buy, Sears, Target rate high for cross-channel shopping
    Best Buy was rated best among 25 retailers for cross-channel shopping experience, as evaluated by multichannel services provider CrossView. Sears and Target came in second and third in the analysis, which took into account the availability of such features as same-day pickup of Web orders and whether pending Web order details were made available to call-center service personnel. InternetRetailer.com (8/19) LinkedInFacebookTwitterEmail this Story
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  Company Watch 
  Agency News 
  • Rockfish is acquired by WPP Digital
    Arkansas-based digital agency Rockfish Interactive has been picked up by WPP Digital in a transaction whose terms are being kept under wraps. WPP plans to keep intact the Rockfish brand, whose clients include EA Sports, Sam's Club and Wal-Mart. ClickZ (8/19) LinkedInFacebookTwitterEmail this Story
  Marketer News 
  • Lincoln asks car lovers to test their design chops
    Ford Motor's Lincoln brand is inviting attendees at the Concours D'Elegance car show in Pebble Beach, Calif., to weigh in on three design concepts, using iPads equipped with a tool that lets users manipulate and save their designs -- some of the creators then being asked to participate in an online panel discussion. The tool, via Detroit-based 360 brandmachine in coordination with Team Detroit, is dubbed "Virtual Voice of the Customer." MediaPost Communications/Marketing Daily (8/21) LinkedInFacebookTwitterEmail this Story
  • Evian babies are on the go in new mobile push
    The Evian dancing babies are back, and consumers who click on the targeted, mobile banner ads will be presented with shareable videos, a mobile application and an option to visit with the marketer on Facebook. The ads, which are running within Pandora's iPhone app, also provide additional interactive experiences with the brand for those viewers who click through to Evian's Facebook page. Mobile Marketer (8/22) LinkedInFacebookTwitterEmail this Story
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  Interactive Media 
  • Custom in-text ads go self serve with Infolinks
    Infolinks is offering companies a way to develop their own custom in-text ads on the fly, says Tomer Treves, the company's chief marketing officer. Once they set up an account with the In-Text Advertising Marketplace, marketers can target campaigns in a number of ways through ad groups customized according to target categories, keywords and location. MediaPost Communications/Online Media Daily (8/22) LinkedInFacebookTwitterEmail this Story
  Hot Topics 

Top five news stories selected by IAB SmartBrief readers in the past week.

  • Results based on number of times each story was clicked by readers.
  IAB News 
  • Congratulations to the IAB MIXX Awards Finalists
    Check out the list of IAB MIXX Awards finalists so you know which brands, agencies, and media companies are in the running for the most important awards in interactive advertising. The list represents a "who's who" of the industry's leading talent. Four finalists in each of the 25 categories were selected by a stellar screening committee comprised of senior marketing and media professional from across the ecosystem. Next, winners will be determined by an all-star panel of 30 experts and revealed at the MIXX Awards Gala on October 4, during Advertising Week in New York City. LinkedInFacebookTwitterEmail this Story
  • IAB MIXX Conference & Expo: "What's the Story?"
    Building Narrative in the Digital Age
    Registration is now open for the 2011 IAB MIXX Conference & Expo, Oct. 3-4, in New York City. Contemporary storytelling -- and storybuilding -- are changing the world, impacting every dimension of our daily lives. Technology now powers the creation of immersive, interactive, and all encompassing stories, while evolving digital platforms decentralize and democratize their origins. United, these forces spark revolution -- creating social, political, individual, and industrial change with unmatched speed and scale. MIXX 2011 navigates the new science and art of building narrative in the digital age with insights from Facebook's Carolyn Everson, The Martin Agency's Mike Hughes, Microsoft Research's Jaron Lanier, Coca-Cola's Jonathan Mildenhall and more. And, in 2011 the IAB collaborates with The Martin Agency to curate the most thought-provoking content and convene the industry's most adept storytellers and storybuilders. Register now. LinkedInFacebookTwitterEmail this Story
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Position TitleCompany NameLocation
Manager, Yield OptimizationProclivity SystemsManhattan, NY
Online Media Account ExecutiveSpiceworks Inc.Austin, TX
Senior Director, Global SalesExpedia Inc.Bellevue, WA
Vice President, ABC InteractiveAudit Bureau of CirculationsMultiple Locations, United States
Web DesignerAcquinity InteractiveDeerfield Beach, FL
Junior Online Media BuyerAcquinity InteractiveDeerfield Beach, FL
Senior Online Web Product ManagerAcquinity InteractiveDeerfield Beach, FL
Client Relations ManagerAudit Bureau of CirculationsArlington Heights, IL
Front End Web DeveloperAcquinity InteractiveDeerfield Beach, FL
Online Marketing ManagerAcquinity InteractiveDeerfield Beach, FL
Interactive Advertising AttorneyPandora Internet RadioOakland, CA, CA
Senior ProducerBeeby Clark+MeylerIrvington, NY
Advertising Sales-Account ExecutiveSmartBriefWashington, DC
Product Marketing ManagerSmartBriefWashington, DC
Director, Digital Channel DevelopmentSmartBriefWashington, DC
Advertising Sales ManagerPandora Internet RadioOakland, CA, CA
Partner Marketing SpecialistPandora Internet RadioOakland, CA, CA
National Account Executive- Field Sales New YorkMove, Inc.New York, NY
Click here to view more job listings.

  SmartQuote 
Intelligence is the ability to adapt to change."
--Stephen Hawking,
British theoretical physicist and cosmologist


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