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September 24, 2012News for the confectionery industry

  Market Trends 
  • Just Born scares up Halloween treats
    Just Born has introduced Halloween-themed Peeps and Mike and Ike products, including individually-wrapped Peeps mini marshmallow chicks in orange, purple and green; and Mike and Ike's Mummy Mix, with lemon, orange, grape, lime and raspberry candy in a 5-ounce box. Drug Store News (9/20) LinkedInFacebookTwitterEmail this Story
  • Retail partnership is key to Hershey's strategy
    Hershey CEO J.P. Bilbrey described the confectioner as a "knowledge" company that makes candy, focusing on a growth strategy based on a relationship with retailers. "When they talk about how do we set up the front end of the store, how do we want people to approach the lanes, what products should we have there, we are the ones they turn to consult with," he said. The Patriot-News (Harrisburg, Pa.) (9/23) LinkedInFacebookTwitterEmail this Story
  • Kraft markets iD Gum on multiple MTV screens
    Kraft is the first brand to use MTV's Reverb technology in a scripted show, simultaneously marketing its iD Gum across several MTV platforms during the season finale of "Awkward." "As we looked across the partnership landscape, clearly MTV is one of those partners that provide a unique view into the millennial consumer," said Bonin Bough, vice president of global media and consumer engagement at Kraft. "They also provide a unique view into a multichannel constant approach." Adweek (9/21) LinkedInFacebookTwitterEmail this Story
Is Pricing Low Your Strategy to Success? Think again.
Pricing is the heart of a business. It affects everything you do and is affected by everything you do. Economists talk of supply and demand as key factors behind pricing—successful entrepreneurs manipulate demand by making their products more desirable. These six steps will help you determine the right price for your product or service, read the article and learn how to get pricing right.

  Diet & Health 
  • Research finds brain region responsible for cravings
    A region of the brain in a larger area called the striatum is responsible for cravings of chocolate and other foods, scientists from the University of Michigan say. Rats who were given a chemical that stimulated the area doubled their chocolate intake. Los Angeles Times (tiered subscription model) (9/20) LinkedInFacebookTwitterEmail this Story
Building Workplace Trust 2015
Interaction Associates' 6th annual research study tracking trust on the job, Building Workplace Trust, is out, and more than half of employees surveyed give their organizations low marks for trust and leadership. Yet this year's findings again point to how high trust leads to better outcomes and financial results — and even boosts innovation.

  Association News 
  • Sugar program hurting small business
    Eric Atkinson, president of Atkinson Candy Company, discusses the harmful effect of the U.S. sugar program on his company. NCA members know that the sugar program is bad for American small business, and we encourage you to contact your congressmen about the issue. Contact Liz Clark. LinkedInFacebookTwitterEmail this Story
  • NCA sponsors the Chicago Chocolate Festival
    NCA’s Chocolate Council will sponsor the inaugural Chicago Fine Chocolate Show and The National Chocolate Show at Chicago’s Navy Pier this November. The Chocolate Council will exhibit the natural origins of chocolate, including "The Story of Chocolate" video and demonstration areas where consumer attendees will see real cocoa pods and beans as well as taste chocolate liquor and nibs. NCA will also be featured during education sessions highlighting chocolate origins, trends, and current regulatory and food safety topics. For more information, visit event website or contact Susan Whiteside. LinkedInFacebookTwitterEmail this Story
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  Science & Technology 
  • ConAgra touts product innovation
    ConAgra CEO Gary Rodkin told analysts that sales are being driven by product innovations including single-serve cream pies from Marie Callender, Healthy Choice Greek Frozen Yogurt, and Marie Callender and Healthy Choice Bakes. "The feedback we get consistently from our customers is that we are, by far, the best innovator," he said. "We are doing things that are platform-oriented, not really one-off." FoodNavigator (9/21) LinkedInFacebookTwitterEmail this Story
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  Featured Content 

  • Industry leaders create new chocolate company
    Industry leaders have purchased the Barry Callebaut chocolate factory in Dijon, France, and created a new chocolate company, Chocolaterie de Bourgogne, which will be owned and managed by Philippe de Jarcy, the CEO of German confectioner Hahne. The sale of Barry Callebaut's last consumer-goods factory will allow the firm to focus on business-to-business sales. (France) (9/21) LinkedInFacebookTwitterEmail this Story
  • Other News
There are a thousand hacking at the branches of evil to one who is striking at the root."
--Henry David Thoreau,
American author and poet

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