Bakery owners consider health care options | Considering Pinterest? Start with a strategy | Small-business marketing tactics that won't cost a fortune
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March 21, 2013
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Problem. Solved.
Bakery owners consider health care options
Baked in the Sun owners Rachel Shein and Steve Pilarski must decide soon whether to offer health insurance for all 95 employees at a cost of $108,000, opt instead to pay the $2,000-per-employee fine or make workers in some positions independent contractors to cut full-time staff to fewer than 50. "It's ironic that our success meant we could grow, and now we will be competing against smaller companies, with 50 employees or fewer, who will be able to charge less per item because they don’t have the financial burden of health insurance," Shein said. The New York Times (tiered subscription model) (3/20)
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Marketing
Considering Pinterest? Start with a strategy
Pinterest may be a popular choice for social media marketing at the moment, but you won't achieve success on the platform unless you develop a strategy first, according to Debba Haupert, channel director for Collective Bias. "Know the categories where your customers will find you. You have to put some thought into it before you jump in," she said. Companies should use high-quality images that are aligned with their customers' interests, Haupert said. Inc. online (free registration) (3/20)
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Small-business marketing tactics that won't cost a fortune
It can be tough for small companies to grab their audiences' attention, but this article lists five low-cost ways to do just that. Among them: film YouTube videos, create e-books and seek the endorsement of local celebrities. Entrepreneur online (3/19)
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Management
Don't let yourself get too stressed
Running a business can be incredibly taxing, but your company will suffer if you get too stressed, according to Texas A&M University professor Stephen Courtright. You can prevent burnout by building your confidence, relying on your employees and prioritizing your mental and physical well-being. Entrepreneur online (3/20)
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Money
What to do if you can't afford your rent
If you are no longer able to afford the lease for your small business, prepare yourself with financial documents and meet with your landlord to try to negotiate an alternative. Your outcome will likely depend on the local market, but you might be able to negotiate a buyout or sublease your space, experts say. Bloomberg Businessweek (3/20)
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Other News
Tips & Tools
4 reasons to set up a virtual private network
Virtual private networks allow you to link multiple networks together, access your network securely while away, protect your privacy when you are on a public network and bypass geoblocking on certain websites. This article explains how to set up your own VPN. PCWorld (3/19)
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Just for Fun
Fun facts to make your day more interesting
When giant pandas are born, they're only about as large as a stick of butter. In addition to that tidbit, this article also includes 24 other fun facts to brighten your day. MentalFloss.com (3/15)
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SmartQuote
The more you empower others and help them catch the vision, the less likely you are to feel alone at the top."
-- Stephen Courtright, a management professor at Texas A&M University, as quoted at Entrepreneur online.
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