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March 22, 2013
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News for advertising, marketing and media professionals

  Top Story 
  • Twitter tells its 7-year story with celebratory video
    Twitter released a video Thursday to celebrate the service's seven years of existence, reminding viewers of some of the biggest tweets and topics of the past seven years, including co-founder Jack Dorsey's initial test of the network, the service moving to Japan, and first tweets from Oprah Winfrey and from space. "Since Dorsey posted that first tweet, Twitter has become one of the world's most important communications platforms," writes Daniel Terdiman, pointing to the network's 400 million daily tweets and 200 million active users. CNET (3/21) LinkedInFacebookTwitterGoogle+Email this Story
Report: Top 100 E-Retailers’ Email Strategies
Find out how leading e-retailers are using email to welcome new users, recover abandoned shopping carts, and grab customer attention. Learn what companies are doing right, what they can do to improve engagement, and get recommendations on how to make your emails stand out. Download the report
  Marketing Trends & Research 
  • Native ads trump pre-roll clips, analysis finds
    Native video ads are outperforming pre-roll ads, according to a Sharethrough analysis. Using Nielsen-vetted data, researchers found that native ads generated 82% brand lift, while pre-roll ads generated just 2.1% brand lift. "Native advertising has definitely become one of the buzz words of 2013," notes Nielsen Executive Vice President Dan Beltramo. MediaPost Communications/Online Media Daily (3/21) LinkedInFacebookTwitterGoogle+Email this Story
5 Digital Experience Trends that are Revolutionizing Marketing
The rapid introduction of new technology is transforming the way marketers connect with their audiences. But what are the top trends, which ones are right for your industry, and how can you use them to achieve your business objectives before your competitors do? Download the white paper
  Company Watch 
  • YouTube crosses 1 billion mark for unique monthly visitors
    YouTube is now garnering more than 1 billion unique visitors a month, and they are screening 4 billion hours of content. "If YouTube were a country, we'd be the third largest in the world after China and India," according to a company blog post. "Our monthly viewership is the equivalent of roughly 10 Super Bowl audiences." CNET (3/20) LinkedInFacebookTwitterGoogle+Email this Story
  • Declaration of independence is seen in new Zynga website
    A relaunched Zynga website permits players to sign in directly, without entering through Facebook, a sign of growing independence, writes Gerry Shih. Zynga General Manager Tim Catlin says that many players want a gaming identity not linked to their Facebook accounts. After years of a symbiotic relationship with Facebook, Zynga "has focused on building out features of its own such as its 'social stream,' a bar that is displayed within games to connect players to each other," Shih writes. Reuters (3/21) LinkedInFacebookTwitterGoogle+Email this Story
The Importance of Email Marketing & Mobile Apps
With over 70% of emails now opened on mobile devices, it's paramount that marketers optimize for this shift in behavior. Data shows that businesses could be losing $250K in revenue for every 10M emails sent without mobile optimization. Download the guide
  Agency News 
  • Beam expands its relationship with iCrossing
    Beam Inc. has increased the duties of its search-marketing firm iCrossing, handing it digital-creative chores for the DeKuyper and Laphroaig brands, replacing incumbents Liquid Thread and Schafer Condon Carter. "They've demonstrated their expertise in all areas of digital marketing, and we look forward to their contributions on our business for these two brands," says Andrea Javor, Beam's global director of digital and media. Adweek (3/21) LinkedInFacebookTwitterGoogle+Email this Story
  • Havas reports 5% growth in net profit for 2012
    Havas is reporting that group net profit rose 5% in 2012, despite slightly slower growth than rival ad networks Publicis and WPP. Havas grew 2.1% over the same frame, excluding its acquisitions. Despite brewing trouble in Europe, Global CEO David Jones predicts that Havas can "deliver strong results and grow shareholder value for the long-term." Reuters (3/21) LinkedInFacebookTwitterGoogle+Email this Story
  Marketer News 
  • H&M to launch U.S. e-commerce site this summer
    Swedish clothing retailer H&M will launch a U.S. retail website this summer, officials say, after overcoming issues with security, logistics and payment solutions. "Things are changing very quickly. Especially with the ability to shop on smartphone apps, you have to be online to take part today," said Nils Vinge, H&M's head of investor relations. The Wall Street Journal (3/21) LinkedInFacebookTwitterGoogle+Email this Story
  • Other News
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  Interactive Media 
  • Bacon's back at Denny's, and this time it's digital
    Denny's has brought back its limited-time Baconalia menu, this time with a digital component on the chain's website with a host of digital content including videos from the humor website Fail Blog that end with the tagline "Bacon Makes It Better." Denny's will also introduce a music video on Monday from duo Rhett and Link. ClickZ (3/21) LinkedInFacebookTwitterGoogle+Email this Story
  IAB News 
  • IAB cross-screen case studies in Detroit
    San Francisco and Los Angeles are SOLD OUT! Bacardi. General Motors' Buick. General Motors' Chevy. Intel. Marriott Hotels & Resorts. Nokia. Panera Bread. Pepsi. Unilever's Dove. Universal Pictures. Virgin Mobile. Hear from them all -- along with their agency and publisher partners -- during the IAB Case Study Road Show series. Join your colleagues, competitors and partners for one day of instantly actionable digital marketing strategies. This is a rare opportunity to go behind-the-scenes of never-before-presented campaigns to get answers and learn the real results. Are you ready to overcome the challenges of technology, measurement and creative execution? Learn from the best. See which brands are sharing successes and experiences in your area and register here. The San Francisco event and the Los Angeles event are SOLD OUT. The Detroit event will be held Tuesday, April 2. LinkedInFacebookTwitterGoogle+Email this Story
Learn more about IAB ->About | Join | IAB News | Interactive Resources | Insights & Research | Events

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If we were all given by magic the power to read each other's thoughts, I suppose the first effect would be to dissolve all friendships."
--Bertrand Russell,
British philosopher, mathematician and historian

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