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January 17, 2013
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News for the non-alcoholic refreshment beverage industry

  Industry News 
  • Steaz transitions to green tea base
    Beverage maker Steaz will soon brew all of its organic, fair trade tea drinks with a green tea base, the company said. "We recognize that consumers are increasingly conscious about what's in their beverages, and we want to provide the healthiest, best-tasting green tea-based beverages," said executive chairman Jay Garnett. The brand currently makes two beverages that are not green tea-based. The Gourmet Retailer (1/16) LinkedInFacebookTwitterEmail this Story
  Health and Nutrition 
  • Study ties family behaviors to weight control in children
    A study in the Journal of Pediatric Psychology found children and their families who either followed the Positively Fit program or a brief family intervention program with a dietitian lost weight from pre-intervention to post-intervention and at one year. Family engagement is key to encouraging healthier eating and exercise behaviors in children, a researcher said. The Wichita Eagle (Kan.) (1/16) LinkedInFacebookTwitterEmail this Story
  Environment Watch 
  • Tea sustainability project moves into 2nd phase
    Tea 2030, the sustainability project created by Tata Global Beverages, Unilever, Yorkshire Tea and Finlays, will bring together stakeholders from across the tea industry to share perspectives and identify risks and opportunities. The project, now in its second phase, also includes the Rainforest Alliance, Fairtrade International and several other organizations with a stake in the tea industry. Environmental Leader (1/16) LinkedInFacebookTwitterEmail this Story
  Marketing Report 
  • BevMo! debuts mobile coupon system
    Retailer BevMo! showed off a mobile coupon system at the National Retail Federation's annual conference this week, and will start testing the system at one of its 130 stores in the next month. Customers receive manufacturer coupons to their smartphones and redeem them at the register by scanning a QR code. "The CPGs love it -- they get their data faster. And it meets consumer needs and helps us move product," said executive Bob Graham. Supermarket News (free registration) (1/16) LinkedInFacebookTwitterEmail this Story
  Regulatory and Legislative Update 
  • FTC's POM ruling applies drug standard to food advertisers
    Apparently drinking pomegranate juice cannot help people "cheat death," according to the Federal Trade Commission, which ruled that POM Wonderful must back off some of the health claims in its ads. More important than the ruling itself is the new standard: Health-treatment claims must be backed up by two clinical trials, the same standard that applies to drugmakers. "This order ignores what $35 million of peer-reviewed scientific research, centuries of traditional medicine and plain common sense have taught us: Antioxidant-rich pomegranate products are good for you," POM's owners countered. The Wall Street Journal (1/16) LinkedInFacebookTwitterEmail this Story
  ABA News 
  • The ABA tweets: Follow us on Twitter
    Now you can follow the ABA on Twitter! We keep you updated daily on the latest beverage industry news and bring you the information you need. Follow us today @Ameribev. LinkedInFacebookTwitterEmail this Story
Admiration is a very short-lived passion that immediately decays upon growing familiar with its object; unless it be still fed with fresh discoveries, and kept alive by a perpetual succession of miracles rising into view."
--Joseph Addison,
British writer and politician

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