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February 5, 2013
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News for mobile marketing professionals

  Top Story 
  • White Castle offers geo-sensitive SMS coupon alerts
    Consumers who opt-in can now receive SMS coupon alerts from White Castle whenever they're between one and five miles of one of the chain's restaurants. The new Text2Crave service takes advantage of SMS, which is "known to have the highest redemption rates -- dwarfing those of all of all other forms of distribution, including direct mail, newspaper ads, mobile applications, television commercial and mobile banner ads," said Shuli Lowy, marketing director at Ping Mobile. (2/4) LinkedInFacebookTwitterEmail this Story
  Consumer Engagement 
  • Expedia app lets users turn travel pictures into a multimedia show
    Consumers get creative prompts and suggestions from Expedia's Facebook application, which helps travelers turn photos from their trip into multimedia musical videos with Google Earth flyovers. It's part of a "Find Yours" campaign developed by 180LA that grew out of a 30-second TV spot. ClickZ (2/4) LinkedInFacebookTwitterEmail this Story
  Marketing & Sector Solutions 
  • Luxury retailers are sweet on mobile this Valentine's Day
    Bloomingdale's, Nordstrom and Saks Fifth Avenue are hoping to win over Valentine's Day shoppers with new shopping guides designed for use on mobile devices. Mobile affords shoppers greater privacy, making it a useful platform for browsing for romantic gifts, says Martini Media marketing chief Michael Goldberg. Luxury Daily (2/4)
  Industry By the Numbers 
  • Mobile usage at Super Bowl site soars
    Mobile usage on AT&T's network at the site of this year's Super Bowl increased more than 80%, compared with traffic at the site of last year's game. The increase may have been influenced by an extended power outage during the game, which didn't affect the AT&T network. Computerworld/IDG News Service (2/4) LinkedInFacebookTwitterEmail this Story
  Making It Work 
  • Putting mobile at the heart of all retail
    Experts say mobile is set to play a central role in the shopping experience, as it can link all the other ways that stores are reaching out to consumers. Retailers need to make sure their content and their shopping experiences are mobile friendly to take advantage of the trend. "Smart retailers and brands can deliver personalized calls-to-action at the exact time and place that a consumer is most likely to act upon that message, and this most often occurs in a retail store, while consumers are shopping," said Wilson Kerr, vice president of business development and sales at Unbound Commerce, Boston. (2/5) LinkedInFacebookTwitterEmail this Story
  • Selectable Media takes ad selector model mobile
    Selectable Media's ad-selector service is now available for content on mobile devices. Selectable's tools give consumers access to digital content in return for viewing ads of their choice or interacting with brands. Research shows that such models typically produce much higher ad recall and click-thru rates that standard pre-roll ads. MediaPost Communications/Online Media Daily (2/4) LinkedInFacebookTwitterEmail this Story
  • Mobile utility-bill payments come to PayGo with Aclara's help
    Municipal, cooperative and investor-owned utility customers using PayGo can now ofter mobile payment options. The service, provided in partnership with utility infrastructure technology company Aclara, "enables utility customers to review energy and water usage with a single dashboard, and to make payments in a flexible and convenient manner," said Andy Zetlan, Aclara vice president of business development. Mobile Marketing Magazine (2/4) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • Tomorrow's Webinar: Going mobile -- Top 3 privacy tips for 2013
    Strong privacy practices are no longer optional for mobile applications. Not only are they a requirement dictated by government and app stores, but they are demanded by consumers who weigh privacy heavily in their decision on whether to engage with your app. Why should mobile privacy matter to you? Which industry regulations affect your business? What should you be focusing on in 2013 when it comes to privacy? Join Brian Wiechowski, Director of Business Development -- Mobile Solutions at TRUSTe, in a webinar that will help answer the above questions and also cover the following topics: Mobile Privacy 101: compliance, brand, and consumer engagement; State of the industry: regulation, self-regulation, and consumer behaviors' Your top three priorities for 2013: privacy policies, data collection, and consumer preference. Learn more and register for this free webinar. LinkedInFacebookTwitterEmail this Story
  • Webinar: How CMOs Can Succeed with Mobile Marketing
    Join iCrossing's Vice President of Mobile Rachel Pasqua and eMarketer Principal Analyst Noah Elkin as they share how CMOs can build connected brands with the mobile, always-on consumer. Rachel and Noah will draw upon ideas from their newly published book, Mobile Marketing: An Hour a Day. CMOs and their teams need to focus mobile marketing efforts on the audience first, devices second. And brands need to engage their audiences by creating connected moments across the entire purchase journey. To do so, you'll need a comprehensive framework for assessing the needs of your customers and your own business goals, and a strategic methodology for satisfying both. Don't miss this webinar to learn how to size up your mobile opportunity and the key steps that go into developing a comprehensive mobile strategy. Register today! LinkedInFacebookTwitterEmail this Story
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Mobile Marketing Resources | Industry Directory

Position TitleCompany NameLocation
Marketing VP, ConsumerFluential, LLC.Sunnyvale, CA
Mobile Marketing ManagerLive Nation EntertainmentLos Angeles, CA
Sr. Marketing ManagerAmazonSeattle, WA
Product Marketing ManagerVibes MediaChicago, IL
Director of MarketingCrescent Electric Supply Co (CESCO)Dubuque, IA
Click here to view more job listings.

Failure changes for the better, success for the worse."
--Seneca the Younger,
Roman philosopher, statesman and playwright

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