| News about digital retail commerce |  |
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- Inkling aims to add action to e-books
Software-maker and e-book seller Inkling has partnered with publishers such as McGraw-Hill and Wolters Kluwer to create e-books with more sophisticated graphics, including video and animation that bring illustrations to life. The company is focused largely on textbooks and how-to books, which are available through the Inkling application on Apple iOS or a computer, as well as using a Web browser. Bloomberg Businessweek
(2/12)     
| Online Retail Trends | | |
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- Does eBay hold the key to same-day delivery?
EBay is building technology and retail relationships to eventually provide same-day delivery on a large scale, CEO John Donahoe says. "No one single retailer can do it on their own, so we are building it for the retail industry and using our technology capabilities to build it," he said. All Things D
(2/12)
- Amazon, other online retailers look for India to change rules
International online retailers are asking officials in India to change laws that prohibit the companies' Indian websites from selling directly to consumers. Among executives involved is Amazon Vice President Paul Misener, who met with Trade Minister Anand Sharma this week. Amazon launched price-comparison site Junglee last year in India, but consumers can't buy directly from it. The Wall Street Journal
(2/12)
- Hut Group to team with magazines on e-commerce
Hut Group, an e-commerce site operator backed by former Marks & Spencer chief Sir Stuart Rose, has teamed with magazine publisher Hearst Magazines UK to create magazine branded online retail sites. Men's Health, Cosmopolitan and Elle are among the first sites set to launch this spring, with collections curated by the magazines' editors. The Independent (London)
(2/12)
| New Media & Technology | | |
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- 4 tips to make the most of your online reviews
Online retailers that don't have spots on their websites for customer reviews are behind, and those that do can take some steps to stay ahead of the game, starting with asking customers to comment on service and other aspects of the process in addition to the product, writes marketing manager Teresa Sloboth. Bazaarblog
(2/13)
- Intense mobile engagement of Twitter users seen as brand opportunity
A large percentage of Twitter users say they prefer mobile devices over PCs when accessing the social network. Twitter says 86% of mobile-preferring users check the network on their devices more than once a day. Given this, Twitter offers advertisers a prime mobile opportunity to "engage directly with consumers to connect your brand and your message into what's interesting to that consumer in that particular moment," said Guy Yalif, Twitter's head of global product marketing. MediaPost Communications/Online Media Daily
(2/11)
| Companies in the News | | |
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- PayPal expands to gas stations, convenience stores
Gas stations and convenience stores across the U.S. will start taking PayPal as a payment option, thanks to a deal between PayPal and checkout solution Gilbarco Veeder-Root. "PayPal wants to be where consumers shop every day and by collaborating with Gilbarco, one of the leaders in the convenience store and fuel industry, it has the potential to put us into thousands of locations," said Don Kingsborough, PayPal's vice president of retail services. TechCrunch
(2/12)
 | Submit a proposal for Shop.org’s Online Merchandising Workshop
Are you an e-commerce pro with fresh insights on how to improve conversion, site design or customer engagement? Shop.org is now accepting proposals for its Online Merchandising Workshop, July 15-17 in Huntington Beach, CA. Submit ideas by March 1 to be considered. Learn more.
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| Shop.org Spotlight | | |
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- What will it take to thrive in the global arena?
In today’s world, there’s really only one option -- go global, or go home. At Retail’s BIG Show in New York City, executives from MANGO, Delhaize Belgium, and Ebeltoft USA recapped a recent study of 92 retailers in 18 countries to explain which companies are exceeding customer expectations around the world and how. Read more.
- The science of shopping cart abandonment
SeeWhy research shows that an average of 71% of shopping carts are abandoned without a purchase, putting online retailers in a position to determine the unique predictive factors that cause some customers to buy and not others. A white paper in the Shop.org library by SeeWhy presents analysis of more than 600,000 shoppers and a quarter of a million online transactions to explain why shopping cart abandonment is part of the normal buying cycle for many customers, and provides steps to bring an e-commerce site back on the path to conversion. Download the white paper.
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Pausing keywords for products that have gone out of stock and then re-starting them when the product is back in stock can boost marketing campaign efficiency by as much as 30%. Source: 
