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December 10, 2012
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News covering the digital entertainment industry

  Entertainment News 
  • Study predicts the rise of crowd-funded Internet TV
    More than a third of Internet-television viewers say they would pay money to help finance a sequel of their favorite program, according to a poll conducted by Accenture that found that the most common possible contribution was between $1 and $4. The survey of about 2,000 consumers in the U.S. and the U.K. also found that the majority of viewers said they prefer to watch long-form content such as movies and television programs on a TV set rather than a PC or other device. Variety.com (free content) (12/8) LinkedInFacebookTwitterEmail this Story
  • NBC and Yahoo sign a pact for online and TV coverage of sports
    NBC Sports and Yahoo Sports will work together in their fields of expertise, developing a closer relationship between Internet and television coverage. "Through our growing television and digital platforms, the Yahoo Sports partnership dramatically expands the digital reach of NBC Sports around the biggest sporting events," said Mark Lazarus, chairman of NBC Sports Group. Rapid TV News (U.K.) (12/10), Engadget (12/10) LinkedInFacebookTwitterEmail this Story
  Video 
  • Video ads engage consumers more, U.K. report finds
    Online-video advertising is undermining the effectiveness of alternative platforms, such as banner ads, by changing the nature of consumer engagement with marketing campaigns, a study says. Adform says so-called "rich media" ads -- which accounted for 12% of online and mobile marketing in the first half of 2012 -- entice European consumers to click through four times more often than relatively unsophisticated standard banner ads. Fourth Source (U.K.) (12/10) LinkedInFacebookTwitterEmail this Story
  • Other News
  Monetizing Content 
  • Other News
  Integrated Marketing 
  • Facebook marketing is slow to catch on across mobile platforms
    About 70% of Facebook marketing campaigns launched by large brands fail to gain traction on mobile platforms, according to research that says a surge in mobile Facebook "likes" on brand pages does not translate into increased sales. Friend2Friend cites confusion over technical protocols and marketing platforms that are not optimized for mobile. Mobile Marketer (12/10) LinkedInFacebookTwitterEmail this Story
  eBooks, Tablets and More 
  • Android-based gaming tablet launches in Europe
    France's Archos, a developer of consumer-electronics devices, has introduced a tablet PC that is optimized for gamers. The 7-inch Android-powered GamePad has a 1.6 GHz dual-core CPU, a quad-core graphics processing unit from Mali and 8 gigabytes of internal memory. The tablet is selling in Europe for about $200, and is supposed to be available in the U.S. in early 2013. The Wall Street Journal/Tech Europe blog (12/10), SlashGear (12/6) LinkedInFacebookTwitterEmail this Story
  • Other News
  Spectrum/Broadband 
  • Sprint and DISH are said to be in spectrum talks
    Sprint Nextel reportedly is in talks about forming a partnership with DISH Network that would provide the carrier with access to the satellite provider's untapped mobile spectrum in return for allowing DISH to provide wireless service over Sprint's network. The companies could share revenues, or DISH could be asked to pay to ride over Sprint's facilities. The talks are said to remain in limbo pending a Federal Communications Commission decision on whether DISH can use its 20 MHz of spectrum for terrestrial wireless services. Bloomberg Businessweek (12/7), TeleGeography Research (12/10) LinkedInFacebookTwitterEmail this Story
  Entertainment Matters at CES 
  • Introducing Digital Music Wire's newest event, DMW MUSIC!
    On Feb. 20 to 21, 2013, DMW combines Digital Music Forum East and West into one large event simply named DMW Music, sponsored by CEA. Join 500+ of the most influential music and digital media leaders as they gather in downtown New York to socialize, share ideas, do deals and learn about new technologies and services. This year's event will be packed with great content, stellar people and a lot of companies that are new on the music-tech scene so come on out and enjoy DMW's newest event!  Find out more at www.dmw-music.com.  CEA members and friends receive 15% off registration with code CEA15. LinkedInFacebookTwitterEmail this Story

Learn more about CES ->Home  |  Entertainment Matters  |  Exhibit  |  About CEA

  SmartQuote 
What marketers are finding is that the mobile experience should be infused with social in its DNA or it is going to be a voice in the wilderness, with one user having an experience and not being able to communicate it out to their friends."
--Roger Katz, CEO of Friend2Friend, as quoted by Mobile Marketer

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