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December 14, 2012
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  Industry Highlights 
  • BBC's iPlayer Radio is a hit, looks to expand
    The BBC's iPlayer Radio app for iOS devices has surpassed a million downloads in two months, and an Android version is planned for next year. One improvement rumored is a deal with Spotify or an equivalent on-demand streaming music service, Ingrid Lunden writes. TechCrunch (12/13) LinkedInFacebookTwitterEmail this Story
  Marketing & Monetization 
  • Barter economy for ads helps app-makers expand
    Many mobile application makers are now trading ad inventory with one another via an informal but increasingly systematized barter economy. Some app-makers trade ad space on an ad hoc basis; others develop more formal barter systems, banking ad clicks from the campaigns they host and trading them for ad inventory on other mobile apps. "[Barter has] become a more explicit part of our marketing process. ... We're trading inventory with developers on a regular basis," said Prerna Gupta of Smule. Advertising Age (tiered subscription model) (12/13) LinkedInFacebookTwitterEmail this Story
  • App devs, ad networks anticipate post-holiday downloading spree
    Developers are looking to increase their visibility in Apple's App Store and the Google Play store, as new devices given as gifts will mean a crush of mobile application downloads after the holidays. Ad networks are taking notice: Google is running ad products for developers to take advantage of app-related Web searches, and a Facebook executive touted that last month the company "drove 183 million clicks from the News Feed to the Apple App Store and Google Play," according to an executive. Adweek (12/13) LinkedInFacebookTwitterEmail this Story
  • Fiksu adds evaluation, real-time bidding to marketing platform
    Marketers can now evaluate how their ads are working in real time, courtesy of marketing company Fiksu's user-acquisition platform. Real-time bidding tracking is also being introduced. "Our market-leading, real-time bidding capabilities and statistically proven optimization algorithms reduce the complexity of media buying and deliver the most effective results," said Fiksu chief Micah Adler. VentureBeat (12/13) LinkedInFacebookTwitterEmail this Story
  Wireless Ecosystem 
  • Facebook releases updates for Apple, Android users
    Facebook's new mobile application for Apple's iOS platform loads Timeline and News Feeds faster and permits photo uploads to be assigned to particular albums. The update comes nearly simultaneously with the release of a native-code version for the Android platform that also improves speed. A native iOS Facebook version was released in August. Bloomberg (12/13) , CNET/Internet & Media blog (12/13) LinkedInFacebookTwitterEmail this Story
  Marketers Needs 
  • Nine West is developing an in-store sales tool app
    The Jones Group is working with EachScape on an Apple iPad application to be used by Nine West employees on the store floor. The app connects online and offline channels and arms sales associates with the app "to provide an elevated customer experience that gives them greater resources and direct access to e-commerce," said Scott Bowman, Jones Group's head of global retail and international development. (12/14) LinkedInFacebookTwitterEmail this Story
  Developer Corner 
  •'s open API should inspire financial-app developers has developed a platform that third-party developers can use to access individual customer transactions in real time. Xero is among the developers availing themselves of the API, "embedding it into the workflow so the data behind the transaction can be viewed," writes Alex Williams. TechCrunch (12/13) LinkedInFacebookTwitterEmail this Story
  Public Policy 
  MMA News 
  • Webinar: New Mobile Web Ad Measurement Guidelines and the Impact of "Client Side Counting" (Dec. 19)
    The MMA, in partnership with the Interactive Advertising Bureau (IAB US) and the Media Rating Council (MRC), has issued updated guidelines on how to measure and count mobile web ad impressions. Version 2.0 of the "Mobile Web Advertising Measurement Guidelines" includes a change that requires client-side counting for mobile web ad impressions, which will increase consistency with computer-based ad measurement, make impression counts far more robust and reliable, and may help to reduce mobile discrepancies. In this webinar, the MMA will review the importance of guidelines, the general benefits of industry standards and the core principles of ad measurement. These guidelines are principally applicable to mobile marketers, wireless operators, mobile publishers and ad serving organizations, and are intended as a guide to accepted practice. Additionally, planners and buyers of mobile media advertising can use these guidelines to assist in determining the quality of measurements. Importantly, webinar participants will learn about the impact of client-side counting, why it is considered a high quality industry standard in the desktop web and how it will potentially impact buyers and sellers of mobile web advertising. Register for this free webinar. LinkedInFacebookTwitterEmail this Story
  • MMA Forum San Francisco: The Power of Mobile in the Marketing Mix, Jan. 29-30
    As a channel, mobile has sparked a new age of connectedness and an infinite world of highly personal marketing engagement. When more than 90% of consumers have their mobile phone within arm's reach 24/7, it's abundantly apparent that mobile's "power of the personal" must be at the heart of the connected experience, supporting and strengthening all channels in a successful marketing mix. Join us at the San Francisco Forum to hear from leading marketing pioneers who are blazing the trails with mobile at the center of their broader marketing strategies. Discover how the use of mobile data can accelerate the path to purchase, how leading retail brands are using mobile to derive loyalty, how to apply mobile analytics to optimize your campaigns across channels and how to embrace the new mobile connected age to transform not only your thinking, but also your business. Walk away from this information-packed 2-day event with your own roadmap for how to effectively infuse mobile into your brand's broader marketing strategy and send you on the right path for 2013 and beyond. Learn more or register for the forum. LinkedInFacebookTwitterEmail this Story
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The best preparation for tomorrow is to do today's work superbly well."
--William Osler,
Canadian physician

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