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February 22, 2013News for women business owners

  Top Story 
  Business Trends 
  • Could restructuring help businesses lower their tax burdens?
    Many small-business owners pay taxes on their business profits at personal tax rates, but some companies are considering restructuring as C-Corporations to avoid that. This year's top corporate tax rate is lower than the top personal rate, but there are still disadvantages to becoming a C-Corporation, according to tax lawyer Robert W. Wood. "There may be a slight short-term advantage in C-Corporations, but there are a number of negative long-term implications that would outweigh short-term benefit," he said. The Wall Street Journal (2/20) LinkedInFacebookTwitterEmail this Story
  Small Business Spotlight 
  • Local-food trend creates demand for a commercial kitchen
    Lisa Sutton started a shared commercial kitchen in Amesbury, Mass., to give local food entrepreneurs the chance to expand their operations as they tap into the local-food movement. Chefs can rent cooking space for $20 an hour, and they get access to work tables, sinks and other necessities. Sutton discovered demand for the facility as she researched starting her own quiche business. The Boston Globe (tiered subscription model) (2/20) LinkedInFacebookTwitterEmail this Story
  Social Media Buzz 
  • How to make the most of text marketing
    Text marketing, which generally involves directing prospects to text a keyword to a certain number, can be a powerful way to spread your message, writes Chris Hamilton. You can make your mobile-marketing efforts more successful by using a short keyword, providing something of value, capturing e-mail addresses and including a call to action, he writes. Small Business Trends (2/21) LinkedInFacebookTwitterEmail this Story

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  NAWBO (R) News 
  • Attend the NAWBO Public Policy Fly In
    Join NAWBO as we work on solutions to the issues facing our nation's women business owners at the NAWBO Public Policy Fly In on March 5 in Washington, D.C. The event includes a group meeting as well as individual meetings with members of Congress or their staffs. RSVP. LinkedInFacebookTwitterEmail this Story
  • Join us at America's Small Business Summit
    America's Small Business Summit 2013 is April 29 to May 1. Join small businesses and executives from NAWBO and the U.S. Chamber of Commerce who will come from across the country to network, learn from business experts and advocate for pro-business policies. NAWBO is co-sponsoring this event. LinkedInFacebookTwitterEmail this Story
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  • The case against outsourcing your recruiting efforts
    Bryan Burkhart, founder of H.Bloom, has expanded his company to include 80 employees without ever using a professional recruiting service. Burkhart says it's better -- and cheaper -- to handle recruiting yourself by looking for talented candidates on LinkedIn. The keys to using LinkedIn effectively are to define the role you need to fill and the type of candidate you are looking for, upgrade to a premium LinkedIn account and search for candidates, and then send them a persuasive pitch. The New York Times (tiered subscription model)/You're the Boss blog (2/19) LinkedInFacebookTwitterEmail this Story

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  Best Practices 
  • A better way to think about your target audience
    You should think about your customers as individuals rather than as members of demographic groups if you want to create effective marketing messages, writes James Archer, CEO of Forty. He suggests creating a customer persona, giving that persona a name, and understanding his or her habits, preferences and motivations. In meetings, he writes, your team would "no longer have to try to hold an abstract customer profile in their heads; they can simply ask, 'What would Sarah think about this?' " Inc. online (free registration) (2/20) LinkedInFacebookTwitterEmail this Story
  • 4 ways to praise your employees
    Some bosses find it easy to be critical of failure but difficult to praise good work, writes Mary Jo Asmus. It's important to notice and celebrate small victories as well as milestones, Asmus argues. "A little bit of noticing and letting them know what you observe can go a long way, especially if you have a habit of being critical," she writes. (2/18) LinkedInFacebookTwitterEmail this Story
  • Don't overwhelm your customers with unnecessary choices
    Providing too many choices for your customers can present problems for your business. A surplus of choices can make it hard to develop your brand and focus on your core offerings. In addition, customers may take longer to make decisions when they are faced with many different options. Forbes (2/20) LinkedInFacebookTwitterEmail this Story
  Policy Update 
  • How employers should prepare for the Affordable Care Act
    March means employers will need to send workers written notices that explain state and federal health care exchanges and that offer the option of purchasing health coverage from an exchange. Some employers may find that most workers want to stick with the coverage they have, lawyer David Barron writes. Employers should plan for the worst-case scenario, Barron writes. (2/19) LinkedInFacebookTwitterEmail this Story
  • Thinking of a career change? Consider a transition group
    If you're interested in moving into a new field, forming a career-transition group of like-minded individuals could help you talk out your thoughts about a new job, going back to school, networking, polishing your resume and more. "You need a brain trust when you transition to new work, whether it has a social purpose or a career shift of any kind," said Marci Alboher, author of The Encore Career Handbook. "It's important to build a group of people you trust to help you." Forbes (2/22) LinkedInFacebookTwitterEmail this Story
Never help a child with a task at which he feels he can succeed."
--Maria Montessori,
Italian physician and educator

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