| February 22, 2013 | News for women business owners |
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| Business Trends | | |
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- Could restructuring help businesses lower their tax burdens?
Many small-business owners pay taxes on their business profits at personal tax rates, but some companies are considering restructuring as C-Corporations to avoid that. This year's top corporate tax rate is lower than the top personal rate, but there are still disadvantages to becoming a C-Corporation, according to tax lawyer Robert W. Wood. "There may be a slight short-term advantage in C-Corporations, but there are a number of negative long-term implications that would outweigh short-term benefit," he said. The Wall Street Journal
(2/20)     
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| Social Media Buzz | | |
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- How to make the most of text marketing
Text marketing, which generally involves directing prospects to text a keyword to a certain number, can be a powerful way to spread your message, writes Chris Hamilton. You can make your mobile-marketing efforts more successful by using a short keyword, providing something of value, capturing e-mail addresses and including a call to action, he writes. Small Business Trends
(2/21)
| NAWBO (R) News | | |
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Attend the NAWBO Public Policy Fly In
Join NAWBO as we work on solutions to the issues facing our nation's women business owners at the NAWBO Public Policy Fly In on March 5 in Washington, D.C. The event includes a group meeting as well as individual meetings with members of Congress or their staffs. RSVP.
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Join us at America's Small Business Summit
America's Small Business Summit 2013 is April 29 to May 1. Join small businesses and executives from NAWBO and the U.S. Chamber of Commerce who will come from across the country to network, learn from business experts and advocate for pro-business policies. NAWBO is co-sponsoring this event.
| Technology | | |
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- The case against outsourcing your recruiting efforts
Bryan Burkhart, founder of H.Bloom, has expanded his company to include 80 employees without ever using a professional recruiting service. Burkhart says it's better -- and cheaper -- to handle recruiting yourself by looking for talented candidates on LinkedIn. The keys to using LinkedIn effectively are to define the role you need to fill and the type of candidate you are looking for, upgrade to a premium LinkedIn account and search for candidates, and then send them a persuasive pitch. The New York Times (tiered subscription model)/You're the Boss blog
(2/19)
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| The Buzz(CORPORATE ANNOUNCEMENTS)
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| Best Practices | | |
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- A better way to think about your target audience
You should think about your customers as individuals rather than as members of demographic groups if you want to create effective marketing messages, writes James Archer, CEO of Forty. He suggests creating a customer persona, giving that persona a name, and understanding his or her habits, preferences and motivations. In meetings, he writes, your team would "no longer have to try to hold an abstract customer profile in their heads; they can simply ask, 'What would Sarah think about this?' " Inc. online (free registration)
(2/20)
- 4 ways to praise your employees
Some bosses find it easy to be critical of failure but difficult to praise good work, writes Mary Jo Asmus. It's important to notice and celebrate small victories as well as milestones, Asmus argues. "A little bit of noticing and letting them know what you observe can go a long way, especially if you have a habit of being critical," she writes. Aspire-CS.com
(2/18)
- Don't overwhelm your customers with unnecessary choices
Providing too many choices for your customers can present problems for your business. A surplus of choices can make it hard to develop your brand and focus on your core offerings. In addition, customers may take longer to make decisions when they are faced with many different options. Forbes
(2/20)
| Policy Update | | |
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- How employers should prepare for the Affordable Care Act
March means employers will need to send workers written notices that explain state and federal health care exchanges and that offer the option of purchasing health coverage from an exchange. Some employers may find that most workers want to stick with the coverage they have, lawyer David Barron writes. Employers should plan for the worst-case scenario, Barron writes. TalentMgt.com
(2/19)
| Lifestyle | | |
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- Thinking of a career change? Consider a transition group
If you're interested in moving into a new field, forming a career-transition group of like-minded individuals could help you talk out your thoughts about a new job, going back to school, networking, polishing your resume and more. "You need a brain trust when you transition to new work, whether it has a social purpose or a career shift of any kind," said Marci Alboher, author of The Encore Career Handbook. "It's important to build a group of people you trust to help you." Forbes
(2/22)
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| About NAWBO® |
Founded in 1975, NAWBO® propels women entrepreneurs into economic, social
and political spheres of power worldwide. Thirty years later, NAWBO® is
still the only organization that solely represents the interest of women
entrepreneurs in all industries. NAWBO® and Women Mean BusinessTM are
registered trademarks of the National Association of Women Business
Owners. For more information, please visit www.nawbo.org.
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| | Recent Nawbo® SmartBrief Issues:
- Wednesday, February 20, 2013
- Monday, February 18, 2013
- Friday, February 15, 2013
- Wednesday, February 13, 2013
- Monday, February 11, 2013
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