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February 19, 2013
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News for marketers on the boomer and senior markets
  Marketing 
 
  • 2 films show the way to reach post-49 audiences
    Two recent films -- "Quartet" and "The Best Exotic Marigold Hotel" -- aim well above the normal mass-movie-crowd cutoff age of 49, and are finding their own audiences, writes author Warren Adler. "I truly believe that the commercial sands are shifting, and those of us who can hear the ever increasing thunder of mortality's bottom line are increasingly interested in how one deals creatively with the impending endgame." The Huffington Post/The Blog (2/11) LinkedInFacebookTwitterEmail this Story
  • Boomers are sliding back in the PR industry
    Boomers are losing their prominence in the PR industry as younger generations come along with a richer understanding of how to leverage digital and social technologies, writes dbray Media founder David Bray. In fact, some PR companies are encouraging younger staff to mentor boomers. But there are also free webinars that can help the older generation get up to speed digitally, an imperative to keep apace in the industry. MediaPost Communications/Marketing Daily (2/8) LinkedInFacebookTwitterEmail this Story
  • Other News
Engage Boomers online with real ROI. Dot Boom: Engaging Baby Boomers through Meaningful Online Engagement is the key. Hailed by executives at AARP, PBS, Microsoft and Humana, Dot Boom provides the only complete picture of the online Boomer consumer and a roadmap to developing profitable online campaigns. Download now for iPhone, iPad, Nook, Sony Reader and Kindle.
  Technology 
  • Other News
  Trends and Insights 
  • Study finds single boomers pleased with freedom, open to dating
    Nearly half of single boomers report they're currently dating, and more than half say they're open to the prospect, according to a survey commissioned by Del Webb. And more than 4 in 5 of those surveyed said they enjoyed their freedom from commitment, while only 11% said they hoped to marry. "At this age, most people just want to be with someone," said Fred Ehle, vice president of brand management for Del Webb's parent, PulteGroup. The Huffington Post (2/13) LinkedInFacebookTwitterEmail this Story
  • How to know when it's time to step back
    Pope Benedict XVI's decision to retire at age 85 serves as an occasion to reflect on what criteria we should use for such decisions and, beyond that, how independent we can be as we age. According to Leo Cooney, who established the geriatrics program at Yale, most people are fairly accurate judges of how well they can perform life's functions as they reach various stages in their senior years. National Public Radio (2/11) LinkedInFacebookTwitterEmail this Story
  Immersion Active News and Events 
  • Nominations open for The Prize
    Nominations are now open for the 2013 Prize, which will award up to $100,000 to social innovators 60 and older. You may nominate a colleague, a friend, even yourself -- anyone whose creative endeavors in the second half of life are making a big difference to society. Find answers to the most frequently asked questions about The Prize. The deadline for submissions is April 4. LinkedInFacebookTwitterEmail this Story
  • 10th Annual What's Next Boomer Business Summit
    The What's Next Boomer Business Summit is the annual event that brings together the country's top businesses and organizations that are focused on the boomer marketplace. Truly scale your boomer and senior business Tuesday, March 12, at the Chicago Hyatt Regency and be a part of the ultimate networking event with the country's top leaders in the boomer marketplace. Register today at http://whatsnextsummit.com/. LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
Everything that lives, lives not alone, nor for itself."
--William Blake,
British poet and painter


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Immersion Active is the interactive agency for the mature markets. We help brands leverage digital media to profitably engage boomers and seniors online.

 
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