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March 21, 2013
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  • Huge botnet is being used to generate fake ad-clicks
    A cluster of more than 120,000 hijacked computers has been bombarding websites with fake traffic, costing online advertisers more than $6 million a month, according to research by The network, known as the Chameleon botnet, is thought to be responsible for around 9 billion bogus ad impressions a month across 202 websites. The botnet is said to be particularly sophisticated, mirroring human browsing, ad-clicking and mouse-tracking activities, with fake traffic only identifiable using sophisticated analytic techniques. Advertising Age (tiered subscription model) (3/20) LinkedInFacebookTwitterEmail this Story
  • Study: 71% of firms to increase digital spending this year
    More than seven out of 10 companies will increase their digital marketing spending in 2013, according to an Econsultancy study. That compares with about two out of 10 companies that will increase their offline ad budgets. Overall, digital will capture about 35% of the surveyed companies' marketing budgets compared with 36% in 2012. eMarketer (3/20) LinkedInFacebookTwitterEmail this Story
  Getting the Word Out 
  • Klout launches dashboard for business users
    Klout, the online-influence tracking service, has launched Klout for Business, an enterprise-focused dashboard aiming to make it easier for brands to incorporate Klout's data into their online outreach. "Klout for Business, for the time being, is just a fancy title for a free product that gives brands a set of analytics that identifies influential folks who discuss their products or services on social media services," explains Jennifer Van Grove. CNET (3/20) LinkedInFacebookTwitterEmail this Story
  • Conversions beat clicks, says Facebook's measurement chief
    Conversions are a more powerful metric than clicks when it comes to honing online outreach, Facebook's Brad Smallwood says. One Facebook-backed study found that targeting users based on past purchases led to a 22% increase in profits, Smallwood says. That suggests that digital advertisers on Facebook and elsewhere should judge campaigns based on sales, not just clicks, he argues. Adweek (3/20) LinkedInFacebookTwitterEmail this Story
  Developer Update 
  • There's no excuse for creating insecure WordPress sites
    There are plenty of tips and tools available to help ensure the security of WordPress sites, developers say, so there's no excuse for allowing the sites to be compromised. "Having a beautiful website which does exactly what a client requires is great, but it's not so great when it gets injected with spam links and is de-indexed from search engines," Ryan Hellyer said. (3/20) LinkedInFacebookTwitterEmail this Story
  Design Corner 
  • Responsive designs should put type first
    Responsive Web design is all the rage -- but designers should remember that their carefully crafted sites still need to be legible on a wide range of devices, writes Paul McKeever. That means selecting the proper fonts to go with your responsive sites. "Now is the perfect time to ... flip the responsive design process, and put type first," he writes. (U.K.) (3/19) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • Twitter seeks to woo SMBs with targeting options
    Twitter's new targeting features, upgraded analytics tools and revamped interface all appear to be tailored to the needs of the small-business community, experts say. That shows the increasing importance of SMB ad dollars to the social network's monetization strategy. "Twitter is making its native advertising portfolio approachable to small to midsized businesses because it needs to," analyst Brian Solis says. ClickZ (3/20) LinkedInFacebookTwitterEmail this Story
  Association News 
  • Best travel website of 2013 to be named by Web Marketing Association in 17th Annual WebAward Competition
    Hartford, CT -- The Web Marketing Association is looking for the best travel sites in the world as part of their 17th annual international WebAward Competition for website development. The WebAwards are the standards-defining competition that sets benchmarks for 96 industries, including travel, airline and hotel & lodging websites, based on the seven criteria of a successful website. The deadline for the best travel websites to enter to be judged is May 31. "The travel industry is very competitive when it comes to Web development and companies can benefit from the independent evaluation of their online efforts," said William Rice, President of the Web Marketing Association. "Travel websites have been doing great in terms of creating dynamic portals to keep up with the shift in the industry that removed agents as the source of travel information. Judges have looked highly upon travel websites' use of design, copywriting and interactivity." Travel websites can be entered into consideration for the 2013 Best Travel Website WebAward at the WebAward Website. LinkedInFacebookTwitterEmail this Story
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A community is like a ship; everyone ought to be prepared to take the helm."
--Henrik Ibsen,
Norwegian playwright

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