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January 2, 2013
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Business news you can use from your Better Business Bureau®

  Trends & Trust 
  • Why companies must restore employees' trust
    Employee trust has eroded as the economy continues to limp along and companies cut back on resources, writes Claudine Kapel, principal of Kapel and Associates. "Organizations need to take notice and properly address the issues around employee engagement, trust and confidence in their leaders, because getting it right will ultimately benefit their bottom line and long-term success," according to the Canadian Management Centre, which, along with Ipsos Reid, has studied the issue. Canadian HR Reporter (1/2) LinkedInFacebookTwitterEmail this Story
  • 5 online programs and apps that have been improved
    Recent changes to Google's Gmail, Evernote 5 and Twitter's TweetDeck are more than cosmetic, combining face-lifts with new functionality, writes John Jantsch. Also, Foursquare's new business pages sport a better dashboard and allow marketers to craft messages for business customers in the area. Duct Tape Marketing (12/28) LinkedInFacebookTwitterEmail this Story
  Customer Satisfaction & Marketing 
  • Is your landing page letting you down?
    Small businesses need to pay extra attention to their landing pages to ensure that site visits lead to conversions, Lisa Barone writes. That means having clear goals and clear calls to action, as well as leading users toward the desired action. "If your landing page doesn't drive users to take the action you've laid out for them, it failed," Barone warns. Small Business Trends (1/1) LinkedInFacebookTwitterEmail this Story
  Management & Leadership 
  • Employee-related legal issues employers must watch
    Your business could be headed for trouble if you fail to follow the requirements of the federal Fair Labor Standards Act, which lays out rules for overtime pay, Kayte VanScoy writes. "Most cases begin when 'non-exempt' (or hourly, part-time) employees are treated like 'exempt' (or salaried, full-time) employees," VanScoy writes. Allegations of discrimination can also cause problems for your company. Intuit Small Business Blog (1/1) LinkedInFacebookTwitterEmail this Story
Most small business owners know the importance of managing credit effectively and that a "one size fits all" model won't work. Use Managing Credit - Made Simpler to find the right credit management model for your business and to help identify strategies to ensure you are on top of your business's financial condition.
  Funding & Finance 
  • When to purchase equipment for your company
    You might be able to save your business some money by buying certain items at specific times of the year when they are often discounted, Teri Cettina writes. For example, it's a good idea to buy carpeting during the winter and digital cameras in February. Intuit Small Business Blog (12/27) LinkedInFacebookTwitterEmail this Story
  BBB in the News 
  • 9 ways to guard against scammers this year
    Consumers can lower the likelihood of falling victim to fraud by checking out business reviews on BBB's website, using antivirus programs to protect their computers and getting agreements in writing, BBB says. It's also important to resist aggressive sales tactics and to restrict the amount of personal information you post on social media sites., N.H. (1/1) LinkedInFacebookTwitterEmail this Story
Birds sing after a storm; why shouldn't people feel as free to delight in whatever remains to them."
--Rose Kennedy,
American philanthropist

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For 100 years, Better Business Bureau has been helping consumers find businesses, brands and charities they can trust. In 2011, consumers turned to BBB more than 100 million times for Business Reviews on more than 4 million companies and Charity Reports on 11,000 charities, all available for free at The Council of Better Business Bureaus is the umbrella organization for 115 local, independent BBBs across the United States and Canada, as well as home to its national programs on dispute resolution and industry self-regulation.
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