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November 2, 2012
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Knowledge for new solutions from the American Press Institute

  Top Story 
  • U.K.'s Telegraph now charges for overseas access
    The Telegraph is introducing a paid online subscription plan for overseas readers on the Web and extending its paid mobile and tablet apps abroad as well. Access will be free for as many as 20 articles a month, at which point readers will need to pay £1.99. Web access will still be free for users within the U.K. (11/1), MediaGuardian (11/1)
  • Major Canadian papers plan to adopt paid online subscriptions
    Canada's top three newspapers in English will have paid online subscription plans in place by next year. Postmedia CEO Paul Godfrey explained his company's decision to go the pay route in the following way, as recounted by reporter Steve Ladurantaye: “When you lose a dollar in print you don’t have to gain a dollar in digital. You need about 45 cents. ... When you start adding it all up, you begin to close that gap." blog (11/1) LinkedInFacebookTwitterEmail this Story
  • How social media tools change brands' relationship with the press
    Social media tools allow companies to directly reach a selected audience without having to rely on powerful media brands. Having a dedicated voice online is essential in a market where the average consumer refers to more than 10 sources of information before making a purchase, David Woodrow writes. At the same time, traditional media brands are under pressure to produce more content that reflects a wider variety of perspectives, he notes. SmartBrief/SmartBlog on Social Media (11/2) LinkedInFacebookTwitterEmail this Story
  • Twitter map tracks reception of candidates' tweets state by state
    Twitter users now can track the effectiveness of the presidential candidates' tweets on any given state, using an interactive map. Twitter says the map is useful for gauging which types of messages resonate most strongly in which states -- though Mat Honan notes the map is also a showcase for the tremendous amount of user data at the networks' disposal. Lab blog (11/1) LinkedInFacebookTwitterEmail this Story
  Customer Intelligence 
  Media Industry News 
  Case Studies 
  • Upworthy specializes in elevating substance to online hits
    News-sharing site Upworthy focuses on getting its headlines just right, crafting dozens of versions before deciding on a winner. The formula appears to be working, with 7 million unique visitors last month and 400,000 Facebook fans. "It’s been so awesome to see the hunger that people actually have for content that does have meaning; that’s what gets me so excited: proving the thesis that people don’t just want fluff stories," said co-founder Eli Pariser. Nieman Journalism Lab (11/1) LinkedInFacebookTwitterEmail this Story
  API News and Events 
  • Transformation Tour: Complete community connection
    Digital disruption, social media trends and market forces are profoundly changing the way we gather, curate and distribute news and information -- and generate revenue. News organizations that understand the intersection between connectivity and community will emerge as future leaders. The Transformational Communities workshop, presented by the American Press Institute with The Poynter Institute, provides best practices for building communities of interest and engaging audiences in the conversation. Join Chuck Peters, CEO of The Gazette Co. in Cedar Rapids, Iowa, and a pioneer in news organization innovation, for a game-changing, one-day workshop presented twice: Dec. 7 in Arlington, Va., and March 11 in Chicago. LinkedInFacebookTwitterEmail this Story
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Thinking is the enemy of creativity. It's self-conscious, and anything self-conscious is lousy. You can't try to do things. You simply must do things."
--Ray Bradbury,
American writer

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    American Press Institute
    4401 Wilson Blvd, Suite 900
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    About API
    The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training, research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.

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