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December 14, 2012
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Today's Buzz 
  • Questions are raised on whether all Facebook likes are real
    Some Facebook users say they're being credited with "likes" they never actually made, and some deceased Facebook users apparently are still being credited with new "likes," Bernard Meisler writes. Facebook says the "likes" are probably being created by users' accidental clicks, or are very old "likes" that are only now resurfacing. "[T]hese accidents seem to be happening a lot. Are there really that many people accidentally claiming to like stuff that they actually don’t like at all?" Meisler writes. ReadWrite (12/11), ReadWrite (12/12) LinkedInFacebookTwitterGoogle+Email this Story
Network Update 
  • Social networks cite the top memes of 2012
    Google, Facebook and Twitter have unveiled the most-shared memes and hashtags of 2012. Facebook's top memes were entertainment-related -- think "Linsanity" and "Gangnam style" -- while Google+ cemented its reputation as an "ultra-nerdy social network" by including tags relating to developer conferences and tech-industry events on its top-10 list, Ryan Tate writes. CNN (12/12), (12/12)
Ideas in Action 
  • Twitter exec says network can help make the world a better place
    Twitter cause-marketing chief Claire Diaz-Ortiz says she got her start on the social network while working at a Kenyan orphanage and running a nonprofit group. Her experiences show the value of Twitter as a tool for social good, Diaz-Ortiz says. "Twitter, for me, wasn't just a tool that I could use to broadcast my tales, but a critical tool to connect with donors, fundraise and share my growing passion for improving the lives of the children in Kenya," she says. FastCoExist (12/13) LinkedInFacebookTwitterGoogle+Email this Story
  • Italian company puts "social denim" in new jeans
    Replay, a denim brand, is launching Bluetooth-equipped jeans that communicate with wearers' smartphones to post updates to their social networks. The "Social Denim" service lets users automatically post their location, or select from a sliding "happiness level" to post updates on their mood. Mashable (12/13) LinkedInFacebookTwitterGoogle+Email this Story
Research and Reports 
  • Developing-world Web users love social media
    Residents of developing countries are less likely to have Web access but are more likely to use social networks than are residents of other nations, according to a Pew Research Center report. The proliferation of cellphones is increasing Web access in the developing world, the report notes. CNET (12/12) LinkedInFacebookTwitterGoogle+Email this Story
The Takeaway 
  • Turn to the Wizard for social media tips
    Businesses should watch "The Wizard of Oz" for tips on how to handle the social media revolution, Jason Seiden writes. Just as the Wizard is exposed as an ordinary person when Toto pulls back the curtain, so businesses now face having their secrets exposed by forces beyond their control. "Social media -- like Toto -- belongs to the people," Seiden writes. (12/13) LinkedInFacebookTwitterGoogle+Email this Story
Social Shareable 
  • Meet Krampus, the stick to Santa's carrot
    In some European traditions, Santa Claus has a devilish partner called Krampus -- a horned beast with a fearsomely long tongue whose only job is to terrorize children who have misbehaved. Instead of gifts, Krampus leaves sticks with which the children's parents subsequently beat them. "He's like the bogeyman and was created by adults to scare the bejeezus out of wayward children," Krampus expert Monte Beauchamp says. (12/11) LinkedInFacebookTwitterGoogle+Email this Story
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Featured Content 

[I]t's kind of disturbing to have people liking brands from beyond the grave."
--Bernard Meisler, writing at ReadWrite
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the fantastic blog "Damn, I Wish I'd Thought of That!" He runs, where marketers and entrepreneurs learn to be great at word of mouth marketing, and, the community for social media leaders at the world's greatest brands. He taught word of mouth marketing at Northwestern and internet entrepreneurship at Wharton.

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