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January 30, 2013News for marketing professionals

  Breaking News 
  • J.C. Penney changes pricing strategy again; Wall Street reacts
    Stock prices for J.C. Penney jumped after yet another tweak in CEO Ron Johnson's pricing policies for the embattled retail chain. The company will no longer maintain an everyday-low-price model, which had been blamed for eroding profits. Instead it will run about 100 sales and holiday events throughout the year, which is about 500 fewer promotions than the retail chain ran in 2011. Some investors are banking on J.C. Penney's failure, however, as about 25% of the outstanding shares were sold short this week, anticipating a drop. Bloomberg Businessweek (1/29) LinkedInFacebookTwitterEmail this Story
  Company News 
  • Chipotle looks to boost its standing as a lifestyle brand
    Chipotle Mexican Grill is looking to market its commitment to sustainable practices by expanding its lifestyle brand, which includes sales of organic-cotton clothing, sponsorship of "locavore" festivals and videos that knock industrial farming. "It's new territory for a restaurant brand. It's ambitious, but I don't think it's implausible that they could become a lifestyle brand," says Interbrand Design Forum's Bill Chidley. Bloomberg Businessweek (1/29) LinkedInFacebookTwitterEmail this Story
  • Nike spot features Cristiano Ronaldo moving at gale-force speed
    Wieden+Kennedy's commercial for Nike's Mercurial Vapor soccer shoes picture Cristiano Ronaldo as a forceful wind blowing past opponents, leaving destruction in his trail. The tagline is "Be Fast. Be Mercurial." Barking Owl created the music for the spot, and W+K Global Creative Director Ryan O'Rourke said that it "allowed us to build slow and mysterious and then erupt out of nowhere into playful energy at the end." Adweek (1/29) LinkedInFacebookTwitterEmail this Story
  • BBDO spots for Birds Eye show animal-family dinners
    Pinnacle Foods' Birds Eye will unveil its first commercials by new agency BBDO in February. The spots for Steamfresh Chef's Favorites show mother bears, dolphins and wolves enticing their young with the brand's side dishes. The new work comes as the frozen vegetables category is showing anemic growth and both Birds Eye and rival Green Giant are seeing sales declines. The New York Times (tiered subscription model) (1/29) LinkedInFacebookTwitterEmail this Story
  • Other News
  Market Trends 
  • Report: Brands open their wallets for social media
    Nine out of 10 brands are using free social media products such as Twitter and Facebook -- and a growing number are willing to spend serious sums to bolster their campaigns on the platforms, according to a Nielsen and Vizu report. Seven out of 10 brands earmark up to 10% of their marketing budgets for social media ads and content generation, while 13% dedicate a fifth or more of their spending. "Advertisers are starting to look at social media as an integrated part of their advertising strategy," says Nielsen's Jeff Smith. The New York Times (tiered subscription model)/Media Decoder blog (1/29) LinkedInFacebookTwitterEmail this Story
  • Survey: Super Bowl gender gap is closing fast
    The "Super Bowl for Women" is not the Academy Awards telecast but actually the Super Bowl, which draws millions more female viewers than the award show's total audience, writes Kim Bates. With the gender gap in Super Bowl viewing narrowing, marketers are aligning with female fans, who are more likely to share ads and watch them online, according to PHD Media. Though women have a preference for spots featuring animals, they tend to favor the same ones as men in the end, and about half feel that Super Bowl advertisers are targeting women or both genders. Advertising Age (tiered subscription model) (1/29) LinkedInFacebookTwitterEmail this Story
  • Tata will use social media contest to promote Jaguar F-Type
    Jaguar expects the F-Type sports car to compete against the Porsche Boxster and the BMW Z on the lower end of luxury, and it's running a photo contest via social media for a chance to win a test drive. The F-Type contest is being promoted on Facebook, Twitter, YouTube, Google+, Instagram and FourSquare as owner Tata Motors looks to increase sales of the brand in emerging markets, writes Karl Greenberg. MediaPost Communications/Marketing Daily (1/29) LinkedInFacebookTwitterEmail this Story
  People & Personalities 
  AAF Spotlight 
  • AAF Thought Leadership Forum: Utilizing New Technology in Advertising
    Digital 101 + 102

    With the constant evolution of digital technology and a seemingly endless array of tactical resources for advertisers to employ, it is imperative that industry professionals not only familiarize themselves with these resources, but learn how to capitalize on them as well. In April 2013 the AAF will launch its latest Thought Leadership Forum: Utilizing New Technology in Advertising -- a two-part, interactive discussion focused on digital advertising. Through its diverse network of corporate advertisers, media companies, advertising agencies and advertising service providers, the AAF will bring together some of advertising's most influential thought leaders to discuss these topics and more! LinkedInFacebookTwitterEmail this Story
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When two men in business always agree, one of them is unnecessary."
--William Wrigley Jr., member, Advertising Hall of Achievement

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