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October 11, 2012
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Setting the Example 
  • In Las Vegas, green goes beyond what you gamble
    Las Vegas hotels are making even more of an effort to go green as tourists are in the market for sustainable hotels. MGM Resorts International, Caesars Entertainment and Las Vegas Sands have incorporated sustainable practices into their business models. MGM's CenterCity project, for example, earned six Gold certifications from the U.S. Green Building Council's Leadership in Energy and Environmental Design initiative. Hotels in the city have embraced composting, rooftop gardens, recycling and water-saving measures. Travel Weekly (10/10) LinkedInFacebookTwitterGoogle+Email this Story
  • How Al Gore got rich by going green
    Former Vice President Al Gore is profiting from investments in solar and wind companies, having increased his net worth from less than $2 million as vice president to about $100 million today. "I believe that the transition to a green economy is good for our economy and good for all of us, and I have invested in it. ... If you believe that the reason I have been working on this issue for 30 years is because of greed, you don't know me," he says. The Washington Post (10/11) LinkedInFacebookTwitterGoogle+Email this Story
Is Pricing Low Your Strategy to Success? Think again.
Pricing is the heart of a business. It affects everything you do and is affected by everything you do. Economists talk of supply and demand as key factors behind pricing—successful entrepreneurs manipulate demand by making their products more desirable. These six steps will help you determine the right price for your product or service, read the article and learn how to get pricing right.

Creating Accountability 
  • Power plants are held accountable with instant CARMA
    A Web tool called CARMA lets users get speedy updates on greenhouse-gas emissions from 60,000 power plants around the world. The project, reportedly the first of its kind, is intended to track utility-scale emissions that account for about 40% of U.S. carbon dioxide output and 25% of the global total. FastCoExist (10/10) LinkedInFacebookTwitterGoogle+Email this Story
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Green Marketing 
  • Say bye-bye to burlap bags, green marketers are told
    To mainstream the green movement, marketers and advocates need to overcome the "burlap bag" problem, says Graceann Bennett, managing partner at Ogilvy & Mather. Too often, sustainability is seen as "scratchy, dull, substandard or just plain uncomfortable," writes Richard Whittaker, so marketers should focus on playing up the sexier side of CSR, such as the cost savings and other tangible benefits of green products. The Austin Chronicle (Texas)/Newsdesk blog (10/10) LinkedInFacebookTwitterGoogle+Email this Story
Sustainability Update Powered by 3BL Media 
 
  • AOL's Homepage for Heroes Wins Top Award
    AOL's yearlong initiative to recognize, honor and support the troops, Homepage for Heroes, has won a top industry award from PR News, a leading publication for the PR and communications business. In the annual Digital PR Awards, Homepage for Heroes was named winner for Best Microsite/Custom Site, outshining Boeing, High Road Communications, Ingersoll Rand, The Nature Conservancy, NBC Entertainment and Raytheon. Leader Kristin Ciccone and many AOLers worked on the initiative and helped raise more than 1 million minutes of talk time for the USO's Operation Phone Home. 3BL Media
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The Responsible Leader 
  • Technology brings environmental opportunities, business leaders say
    Environmentalism shouldn't be a synonym for neo-luddism, business leaders say. It's true that new technologies often take a toll on the environment, but only by embracing high-tech fixes can we hope to solve big social and environmental problems. "If you look at the challenges facing humanity today such as climate change and poverty and water scarcity, they all need answers from using technology," says Senapathy Gopalakrishnan, co-chairman of Infosys. The Guardian (London) (10/11) LinkedInFacebookTwitterGoogle+Email this Story
Powering Tomorrow 
  • Conservation groups file lawsuit against Cape Wind
    Several conservation groups filed a lawsuit in federal court Wednesday against Cape Wind, claiming the project's 130 wind turbines off Massachusetts would breach federal laws protecting endangered and threatened species. Cape Wind spokesman Mark Rodgers, however, called the allegations "old news" and said a 10-year, multi-agency review has determined that the project poses no danger to wildlife. Boston Herald (10/10) LinkedInFacebookTwitterGoogle+Email this Story
Engage. Innovate. Discuss. 
  • When others fail, your team can learn how to succeed
    People tend to learn more easily from the mistakes of others than from their own missteps, researchers say. That's a cognitive quirk that leaders can exploit to ensure workers adapt and learn quickly regardless of who was originally at fault, writes David Burkus. "[P]erhaps leaders need to spend more time reframing individual failures as positive learning experiences," Burkus writes. SmartBrief/SmartBlog on Leadership (10/10) LinkedInFacebookTwitterGoogle+Email this Story
SmartQuote 
Saving money trumps dolphin babies."
--Graceann Bennett, managing partner at Ogilvy & Mather, as quoted in The Austin Chronicle
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