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December 4, 2012News for the cable and broadband industry

  Business News 
  • CEO: Charter will boost market share with "better product"
    Charter Communications can claim a bigger market share through some "relatively easy" changes as well as "having a better product" than rivals, according to President and CEO Tom Rutledge. Among the changes are several strategies Rutledge deployed during a previous stint at Cablevision, including repurposing additional spectrum for HD via the use of cheaper set-top boxes with downloadable security and investing in cloud-based user interfaces compatible with set-top boxes, tablets, phones and connected TVs. Light Reading Cable (12/3) LinkedInFacebookTwitterEmail this Story
  • Time Warner Cable is looking to drop low-rated channels, CEO says
    Time Warner Cable, as contracts expire for low-rated networks, could drop those that "cost too much relative to the value of the service," chief executive Glenn Britt said at an investor conference. The cable provider's programming expenses over the past four years have jumped 30%, while video-service fees have risen by just 15%, Britt said. "We've accumulated networks that hardly anybody watches," he said. "We can't keep carrying these giant packages ... with the services that don't carry their weight." The Wall Street Journal (12/3) LinkedInFacebookTwitterEmail this Story
  • Other News
  Programming News 
  • CNN Latino will offer syndicated news, lifestyle content
    CNN in late January will introduce an eight-hour syndicated block of Spanish-language programming. CNN Latino will consist of news, documentaries, talk shows and lifestyle programs. "We are trying to appeal to bilingual Latinos in the U.S., those who feel 100% American and 100% Latino," said Cynthia Hudson-Fernández, general manager of CNN en Español and Hispanic strategy for CNN. "This is an alternative to existing networks. We feel that there is a huge opportunity for this type of programming." Los Angeles Times/Show Tracker blog (tiered subscription model) (12/3) LinkedInFacebookTwitterEmail this Story
  Eye on Video 
  Marketing Trends 
  • Networks get down to ad business with elections over
    The resolution of the presidential election has opened the floodgates for marketers to claim the remaining national TV ad sales slots for the last quarter of 2012. A&E Television Networks, for example, has booked $25 million more in ads over the past month than for the same period in 2011, ad chief Mel Berning said. "There was a palpable increase in activity literally the day after the election returns came in," said one sales executive. "It's almost as if the clients had been sitting on the sidelines, waiting to see if we were going to get dragged into the legal morass that went down in 2000." Adweek (12/3) LinkedInFacebookTwitterEmail this Story
  • Interstate will try a direct battery-selling program
    Interstate Batteries is crafting a campaign around the insight that more than half of car batteries are sold to consumers who are stranded somewhere with a dead one. Getting around Interstate's distribution network, which tends to be shops with limited hours, the campaign touts a toll-free number stranded motorists can use as a store finder or to get a new battery installed. The brand will use all media, including mobile, to break the message, with a TV spot by Firehouse showing a motorist stuck in a parking lot that turns into a shark-infested ocean. MediaPost Communications/Marketing Daily (12/4) LinkedInFacebookTwitterEmail this Story
  Advanced Products 
  • Time Warner Cable adds Essentials usage caps in almost all markets
    Time Warner Cable by the close of 2012 will offer its usage-based Essentials Broadband plan in all of its markets, except for Hawaii, CEO Glenn Britt said at an investor conference. Under the plan, subscribers in its Standard, Basic and Lite tiers will pay $1 per gigabyte over a 5 GB threshold, with overage fees limited to $25 a month. Customers in the Turbo and DOCSIS 3.0 plans are not subject to the caps. Light Reading Cable (12/3) LinkedInFacebookTwitterEmail this Story
  Association News 
  • CTAM Unplugged, taking good ideas on the road
    Join the next CTAM Unplugged on Dec. 13 at the HBO Theater in New York for a conversation with Kristin Dolan, senior executive vice president of product management and marketing at Cablevision Systems, to be hosted by CTAM President and CEO Char Beales. CTAM Unplugged brings together smart people to exchange ideas, share insights and contribute to lively conversations about what's happening in media and communications in a live, interactive setting. Register now. LinkedInFacebookTwitterEmail this Story

  • Change brings opportunity
    The CTAM Job Bank is the place where great marketing minds find their next opportunity to shine. It's simple to use, and there's no cost to post listings. LinkedInFacebookTwitterEmail this Story
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