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November 12, 2012
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News for mobile marketing professionals

  Top Story 
  • Mobile shoppers say free shipping gets their holiday attention
    Three-quarters of holiday season mobile shoppers say they're interested in free shipping, according to a PriceGrabber survey, suggesting that free delivery is a powerful incentive for m-commerce this holiday season. "More than anything, I think retailers are trying to make sure that whatever promotions they offer are consistent across all channels -- so if the e-commerce site is offering free shipping, that had better be available via mobile, too," said Nikki Baird, managing partner at RSR Research. MobileCommerceDaily.com (11/12) LinkedInFacebookTwitterEmail this Story
FEATURED ARTICLE: Understanding the Power of the Pareto Principle
Here's how the Pareto Principle, also known as the 80-20 rule, can show you which customers you should spend the most time with. Read the article to learn more.

  Consumer Engagement 
  • NBCUniversal, AmEx team for show-inspired mobile marketing
    NBCUniversal is working with American Express to use mobile to sell products that share an inspirational link with television shows on NBCUniversal networks. The initiative -- powered by the m-commerce-enabling Zeebox application -- is being promoted with 30-second spots on NBCUniversal networks and websites and via a deal that would allow American Express members to receive a one-time credit for using the application. "We know that our viewers are increasingly using a second screen while watching television, giving us a great opportunity to engage them wherever they are," said John Shea, chief marketing officer at NBCUniversal Integrated Media. MobileCommerceDaily.com (11/12) LinkedInFacebookTwitterEmail this Story
  • Cadillac seeks affluent audience on Reuters mobile site
    Cadillac is targeting an affluent audience with banner ads on Reuters' mobile site for the automaker's new ATS model. The campaign includes video and allows Cadillac to gather data about its audience. "In those videos and photos [in the ads], we have built a cinematic style to introduce the ATS to people, which is also what we do on television," said David Caldwell, Cadillac communications manager. Luxury Daily (11/12) LinkedInFacebookTwitterEmail this Story
  Marketing & Sector Solutions 
  • Staples to offer mobile-only early deals for Black Friday
    Mobile shoppers can get a head start on their Black Friday deal-hunting at Staples, with the retailer offering exclusive deals unique to mobile users beginning at 11 p.m. Eastern time on Thanksgiving Day. "Staples knows that consumers are increasingly turning to their mobile devices to not only shop but do research in-store and on the go. We also know that customers are shopping earlier than ever on Black Friday," said Prat Vemana, director of mobile at Staples. Internet Retailer (11/9) LinkedInFacebookTwitterEmail this Story
  • National brands are relying more on mobile for local outreach
    About a third of national brands say they'll be tapping mobile as a major component for their local marketing in the new year, according to a Balihoo survey. The planned mobile outlays, increasing slightly from a year before, come even as investment in local search registration and websites is expected to decline. ClickZ (11/9) LinkedInFacebookTwitterEmail this Story
  Industry By the Numbers 
  • The younger the diner, the more likely to use mobile to check out restaurants
    Searching for dinning options via mobile appear to be popular with young people, with almost a third of millennials saying they use their devices to check out restaurant menus online, according to a Technomic survey. The survey also found that more than 60% of mobile users who placed orders via mobile said it improved their dining experience. eMarketer (11/12) LinkedInFacebookTwitterEmail this Story
  • Smaller tablets to account for greater share of sales
    Mini tablets are likely increase from just under a quarter of all tablet sales last year, to a third of such sales in 2013, according to IHS iSuppli. One key to the gain is Apple's new 7-inch device. "IHS predicts Apple will successfully position the smaller iPad as a device that will be attractive and easy to adopt for both new and returning customers. This will spur rapid sales growth and provide tough competition for other companies contending in this size range," said Rhoda Alexander, director of tablet and monitor research for IHS. eMarketer (11/12) LinkedInFacebookTwitterEmail this Story
  Making It Work 
  • Google Shopper gets update ahead of Black Friday
    Google has updated mobile application Google Shopper in time for the holidays, saying 4 in 5 consumers expect to use a mobile device for shopping this year. The app features an easier-to-use search box on the home screen and allows users to shop around for the best price. TechCrunch (11/9) LinkedInFacebookTwitterEmail this Story
  Featured Content 
 

  MMA News & Thought Leadership 
  • Webinar: Winning the Mobile Battle of the Brands (Dec. 5)
    Mobile is creating new opportunities for brands to develop lasting customer relationships. With access to customers any time, anywhere there are endless possibilities drive business results. But expectations are high and getting higher. Consumers expect brands to deliver great mobile experiences, delivering personalized information and services that fit their ever-changing situation. As marketers we must evolve to meet an increasingly higher set of expectations. The stakes are high in the battle of the brands, taking place on mobile screens every day. Learn how to win in this exciting webinar.
     
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  • Connect with the Important LATAM Consumer with Mobile - MMA LATAM & Hispanic Forum (Nov. 28-29)
    Latin American communities are comprised of consumers wielding massive buying power. Brands looking to engage these consumers have an active and incredibly mobile-savvy community to tap into. However, marketers need to do more than simply translate an ad or add subtitles to capture the attention of these consumers -- they must move from brand awareness to action. Marketers need to approach Hispanics and LATAM consumers on their terms and through platformsthat work with their life. Enter mobile. Join leading brands including Neilsen, Audi, Burger King Corporation, ESPN and JetBlue Airways at The MMA LATAM and Hispanic Forum and take a deep dive into the latest insights and trends for how to connect more meaningfully with these all-important communities who are influencing the market of tomorrow. Save 25% off your conference pass now if you use code EMAIL_25 -- register now. LinkedInFacebookTwitterEmail this Story
  SmartPulse 
  • What area will your mobile marketing efforts focus on in 2013?
Display ads on mobile websites
Mobile search ads
Ads in third-party mobile applications
Branded applications
Augmented reality/QR codes
SMS marketing
Other

 
Position TitleCompany NameLocation
Senior Product Manager - Mobile Placement ProductsYellow Pages GroupMontreal, Canada
Web Developer, Senior - SharePoint, SQL, IIS, C# and .NET ProgrammingAirlines for AmericaWashigton, DC
Senior Director, Membership, North AmericaMobile Marketing AssociationNationwide, United States
Click here to view more job listings.

  SmartQuote  
I observe the physician with the same diligence as the disease."
--John Donne,
British poet, satirist, lawyer and cleric


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