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| Today's Buzz |  |
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- Why Twitter should model itself on Reuters, not Facebook
Twitter says it has 100 million active users -- but monetizing that massive user base is proving tricky. To cash in on its potential, Mathew Ingram argues, the service should start thinking like a media organization rather than a social network, operating as a social news wire with a portfolio of affiliated services. "Twitter could be the crowdsourced Reuters of the digital age," Ingram writes. GigaOm
(9/8)     
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 | Is your brand website barely staying afloat in the social sea? Stop treading water and learn strategies to ensure your website makes the most of social. 7 Proven Ways to Integrate Social Media on Your Site will give you guidance on what to do immediately to keep your site relevant, build word of mouth marketing and increase conversions. Download now. |
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- Social content fades fast, researchers say
Most social content receives half of its total lifetime clicks within three hours of being posted, according to research from Bitly. That "half life" holds steady across Twitter, Facebook, instant-messaging platforms and e-mail sharing, researchers say, although YouTube posts have about twice the staying power of posts on other platforms. HubSpot.com
(9/8)
- Oprah takes to Facebook to tout her network
Oprah Winfrey gave a live-streamed interview to Facebook this week to promote the Oprah Winfrey Network and her Oprah.com website. During the hourlong, freewheeling chat, Winfrey turned on the charm, talking about her fondness for tequila, her fear that she was ahead of her time and her lingering desire to score a tell-all interview with O.J. Simpson. New York Post
(9/9)
- Anonymous says it can hijack Twitter trends
The hacktivist group Anonymous has launched a software platform that it says enables users to hijack trending topics on Twitter. The tool monitors trending topics on the site, and auto-populates tweets with the associated hashtags, allowing users to flood trending topics with rapid fire tweets on unrelated themes. "This will help raise awareness of problems going on in this world and show people that real problems exist outside of 'Jersey Shore,' " the group said in a statement. CNET/InSecurity Complex blog
(9/8)
- How to pitch social media to the C-suite
Winning executive buy-in for social media campaigns isn't always easy, writes Corey O'Loughlin. To generate executive-level enthusiasm for social projects, focus on a few killer reasons why your campaign makes sense and how it fits in with your company's existing marketing strategy. MarketingProfs
(9/8)
- 4 ways lawyers should be using LinkedIn
LinkedIn is potentially a useful perch for legal eagles, writes Lior Levin. Less time-intensive and unruly than Twitter or Facebook, LinkedIn lets lawyers find clients keep tabs on rivals and network with colleagues. "LinkedIn is an excellent way to expand any attorney's network of associates or clients," Levin writes. SmartBrief/SmartBlog on Social Media
(9/9)
- 3 ways to win a bigger social media budget
Winning funding for social media projects means learning to tell a compelling story about the medium's potential, writes Michael Della Penna. To do that, it's essential to gather convincing data about your successes, to convert that data into meaningful business insights and to set out a clear road map for turning those insights into action and growth. ClickZ
(9/8)
 | Twitter shouldn't really be looking at Facebook or even Google+ as competitors, because at heart it is an information company, not a social network."
--Mathew Ingram, writing at GigaOm
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Recent SmartBrief on Social Media Issues:
- Thursday, September 08, 2011
- Wednesday, September 07, 2011
- Tuesday, September 06, 2011
- Friday, September 02, 2011
- Thursday, September 01, 2011
| | | Lead Editor: Jesse Stanchak
Editor at Large: Andy Sernovitz
Contributing Editor: Ben Whitford
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