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February 1, 2013
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  • When should you add a new product?
    Magnet Forensics has seen strong demand for its crime-detection tool, called Internet Evidence Finder. But founder Jad Saliba is unsure of what to do next: He wants to develop another product, but he is concerned about diverting resources from his core offering. Experts say a customer advisory group could help Saliba make the right decision, and they suggest avoiding new products that do not complement the original. The Globe and Mail (Toronto) (tiered subscription model) (1/30) LinkedInFacebookTwitterGoogle+Email this Story
Marketing 
  • Making word-of-mouth marketing work for you
    First-time customers are more likely to tell their friends about your business than longtime customers, writes Andy Sernovitz, a word-of-mouth marketing teacher. With this in mind, go out of your way to impress newcomers. He also advises finding out who is referring customers to you and thanking them. "Saying thank you to your talkers isn't just the right thing to do, it's also a fantastic way to generate more referrals," he writes. Duct Tape Marketing (1/31) LinkedInFacebookTwitterGoogle+Email this Story
  • Maintaining your good reputation online
    It's natural to want to defend your business when upset customers post negative comments on social media. But knowing when to respond and when to walk away is key, writes Christopher Null. Sometimes responding will simply encourage stubborn commenters to continue posting. Consider a more positive approach and bury the negative comment with new posts of your own, he writes. PCWorld (1/25), CBS MoneyWatch (1/31) LinkedInFacebookTwitterGoogle+Email this Story
Management 
  • How to tap your workers' underused talents
    More than six out of 10 American workers surveyed say they feel underutilized in their jobs, but how can bosses uncover their teams' hidden talents and put them to better use? Laura Vanderkam advises spending time getting to know your workers, being more open to the initiatives they suggest and pushing people to take more responsibility for their projects. CBS MoneyWatch (1/31) LinkedInFacebookTwitterGoogle+Email this Story
Money 
  • The benefits of incorporating your company
    Incorporating your company can protect your personal finances and can help you build credibility with customers and other businesses, writes E.J. Dealy, CEO of The Company Corporation. "Consumers, vendors, and partners frequently prefer to do business with an incorporated company," he writes. Fox Business Small Business Center (1/31) LinkedInFacebookTwitterGoogle+Email this Story
Tips & Tools 
  • The truth about business insurance
    You may assume that you don't need to get business insurance if you run your company from home, but that's not true, writes Ted Devine. "Even if your homeowner's insurance protects some of your business property, chances are good that that coverage won't be in effect when you are traveling for work," he writes. Other top myths about business insurance, Devine writes, include the idea that you don't need workers compensation insurance if you have no employees, and the notion that you can simply shut down your business to avoid a lawsuit. Small Business Trends (1/31) LinkedInFacebookTwitterGoogle+Email this Story
  • How to keep your computer running smoothly
    It's critical that you download the latest updates for your software to help protect your computer from malware, writes Marco Chiappetta. Also, you should use a tool such as CCleaner to reclaim your computer memory from useless applications. This strategy is especially important for older or underpowered systems, he writes. PCWorld (1/31) LinkedInFacebookTwitterGoogle+Email this Story
Just for Fun 
  • Surfer sets record by riding 100-foot wave
    Professional surfer Garrett McNamara this week rode a 100-foot-high wave off the Portuguese coast, beating his own record for largest wave surfed by about 22 feet. Photos and video clips show McNamara in action -- little more than a speck on the side of a towering swell. Time.com (1/30) LinkedInFacebookTwitterGoogle+Email this Story
SmartQuote 
Happy customers would be glad to talk about you."
--Andy Sernovitz, author of "Word of Mouth Marketing: How Smart Companies Get People Talking," writing at Duct Tape Marketing.
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 John Jantsch, Editor at Large
John Jantsch is author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide" and "The Referral Engine: Teaching Your Business to Market Itself." John is a marketing and digital technology coach and creator of the Duct Tape Marketing small-business marketing system.
 

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