• Oscar Mayer declares war on pig gestation crates
  Oscar Mayer will work with pork suppliers to do away with gestation crates, which animal-rights activists say inflict suffering on pregnant sows. The company aims to eliminate the crates from its supply chain by 2022, giving suppliers time to adapt their production systems. "Considering the complexity of the pork industry, CKE's timeline is definitely a positive thing," says Matthew Prescott, food-policy director for the Humane Society. Los Angeles Times (tiered subscription model) (7/7)      

• Green roofs gain traction globally as benefits gain notice
  Green roofs are becoming popular across the world because of their ability to reduce pollution and manage stormwater runoff in urban areas, according to this article. The green roof industry more than doubled between 2010 and 2011 in the U.S. and Canada, according to a yearly survey done by Green Roofs for Healthy Cities of its corporate members. Massive green-roof projects are being constructed at a desalination plant in Australia and at a water-filtration facility on a golf course in New York. Engineering News-Record (7/9)      

• Eden Foods owner fights for organic integrity
  Michael J. Potter, who founded organic foods producer and wholesaler Eden Foods 40 years ago, is fighting changes in the organic food industry, which is now dominated by large food companies whose "interest in making money is more important than their interest in maintaining the integrity of organics,” he said. He recently argued, unsuccessfully, to the National Organic Standards Board against certifying as organic products that contain carrageenan. The New York Times (tiered subscription model) (7/7)      

• Procter & Gamble to use Good Housekeeping eco-labels
  Procter & Gamble will begin using Good Housekeeping's "Green Seal" on one offering each of Tide detergent and Pampers diapers. The company has been reluctant to embrace eco-labels for fear of confusing consumers, says P&G regulatory fellow Chris Guay, but was won over by Good Housekeeping's history and reputation. "We don't want to put our name on just any green seal," Guay said. "Once it's on your product, then you're joined at the hip." GreenBiz.com (7/6)      

Featured Content

• Why leaders should embrace naked transparency
  "Radical transparency" is taking root at many companies as bosses realize that it's no longer possible to keep environmental transgressions under wraps, write Raphael Bemporad and Jeffrey Hollender. By being more honest about their failures, leaders are able to talk more convincingly about their companies' successes, Bemporad and Hollender explain. "Getting naked is starting to look pretty good," they write. FastCoExist (7/5)      

• If energy tax credit dies, so do expansion plans at largest U.S. wind farm
  Terra-Gen Power will put on hold its planned expansion of the 1,020-megawatt Alta Wind farm in Tehachapi, Calif., -- the country's biggest wind farm -- if Congress does not extend the renewable-energy Production Tax Credit, said spokesman Greg Wetstone. The expansion of Alta Wind in 2013 "is very much contingent on Congress passing the PTC extension," he said. Platts (7/6)      

Top five news stories selected by SmartBrief on Sustainability readers in the past week.

• Is CSR a PR liability? (HBS Working Knowledge)

• Nissan campaign aims to take Leaf mainstream (MarketingWeek.co.uk (U.K))

• Don't panic about climate change, says ExxonMobil CEO (The Huffington Post)

• How BP convinced people that it was a green champion (GreenBiz.com)

• Avon blog offers rolling CSR updates (TriplePundit.com)

• Results based on number of times each story was clicked by readers.

The Buzz(CORPORATE ANNOUNCEMENTS) Lynne Ford Tapped to Head Calvert Investments Distribution and Marketing Interested in learning more about advertising with SmartBrief? Click here for detailed industry information and media kits.

• Why leaders should act like they have nothing to hide
  Bosses should act with utter transparency, because in the age of social media it's virtually impossible to keep secrets, John Baldoni says. Post your own performance reviews online, use Facebook and Twitter to engage stakeholders, and generally act as though you have nothing to hide, Baldoni advises. "Assume everyone's watching, because they are," he says. SmartBrief/SmartBlog on Leadership (7/6)      

• Connect with us on Twitter
  Follow SB_GreenBiz on Twitter for more sustainability news from SmartBrief on Sustainability's lead editor, James daSilva. Join the conversation.      

Savvy leaders know that everyone in their organization is watching them." --John Baldoni, executive coach, writing at SmartBlog on Leadership