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January 2, 2013
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News for mobile marketing professionals

  Top Story 
  • Is responsive Web design always the right call?
    Responsive design automatically adjusts a website to fit any size screen, be it PC, smartphone or tablet, and offers a number of cost-saving advantages as well as better search results, experts note. But creating a separate application or mobile site offers advantages as well, allowing for a customized experience better suited to the platform. (1/2) LinkedInFacebookTwitterEmail this Story
  Consumer Engagement 
  • Energizer goes mobile with in-app sweepstakes campaign
    Energizer is using SessionM's mobile platform for an in-application advertising campaign. Users who interact with Energizer's ads can play a mobile game and participate in a sweepstakes contest. "Given the nature of the phone-charging products, mobile was an obvious fit," says Bill Clifford of SessionM. (1/2) LinkedInFacebookTwitterEmail this Story
  • Cablevision taps QR for time-sensitive offer
    Cablevision is incorporating QR codes to its direct mail, signage and posters to engage consumers via mobile to check out the company's limited-time service package offer. "We want to engage with customers when, where and how they want to receive information, and QR codes provide an expansive opportunity for us to create an excellent customer experience across multiple platforms," said Kathy Filosa, vice president of direct marketing at Cablevision. Mobile Marketer (1/2) LinkedInFacebookTwitterEmail this Story
  • Jell-O goes mobile with recipes to engage consumers
    Jell-O is reaching out to consumers with a sweet tooth via a mobile campaign on Us magazine's mobile site. The ad offer recipes that use Jell-O products. A click causes the ad to expand and reveal the recipe and images of the completed creations. Mobile Marketer (1/2) LinkedInFacebookTwitterEmail this Story
  Marketing & Sector Solutions 
  • Marketers take first steps in combining TV, mobile
    Marketers are beginning to create campaigns that combine television and mobile elements, this article notes. For example, Fox and NBCUniversal are piloting systems that let television-watchers use their mobile devices to make purchases related to the shows they are watching, and "connecting commerce to TV will grow and become more mainstream in 2013," said Sloane Kelley, interactive strategy director at BFG. (12/31) LinkedInFacebookTwitterEmail this Story
  Industry By the Numbers 
  • Constantly innovating Wal-Mart tapped as top mobile retailer of 2012
    A well-rounded effort in mobile has earned Wal-Mart the Mobile Retailer of the Year award for 2012 from Mobile Commerce Daily. Wal-Mart was energetic in the mobile space last year, with a tech development lab exploring new ways to serve customers and mobile initiatives that included applications, the mobile Web, augmented reality, mobile ads, bar codes, social media, location-based services and push notifications, this article notes. (12/31) LinkedInFacebookTwitterEmail this Story
  • Starbucks is named top mobile marketer of 2012
    Starbucks took home top honors in the Mobile Marketer Awards for 2012. The Marketer of the Year was cited for its "sophistication" in introducing prominently displayed QR codes and augmented reality as well as for traditional applications, mobile advertising and SMS communications for the My Starbucks Rewards program. The company won the same honors in 2010. "What makes Starbucks a clear winner is the company's comprehensive, 360-degree mobile marketing strategy that offers a number of different functions and creates an ongoing relationship between the brand and its customers," writes Rimma Kats. Mobile Marketer (12/31) LinkedInFacebookTwitterEmail this Story
  Making It Work 
  • Ballard Designs taps AR to add interactive features to print catalog
    Ballard Designs has opted to use mobile devices to bring a smoother interactive experience to its physical catalog, using augmented reality rather than QR codes to engage mobile users. "Users don't want to dedicate time to learning how to use a new app and downloading QR readers is an extra step they shouldn't be forced to take. All the user has to do is open the Ballard+ app, hold it up to any product in the print catalog and they can instantly read reviews, add it to their cart, share the item, save it in their favorites area or see additional content not available in the print catalog," said Bryon Colby, senior vice president of digital commerce for Ballard Designs' parent Cornerstone Brands. (1/2) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • Upcoming webinars
    Mobile Marketers' Dream in 2013: How Apple Passbook Ushers in the Third Mobile Marketing Wave

    Passbook is the new mobile marketing imperative: how to leverage it to drive sales, boost loyalty, and increase customer engagement. Passbook adoption will skyrocket in 2013, as Marketers close the books on this Holiday season and gear up for the year ahead. Apple Passbook offers companies a groundbreaking opportunity to engage mobile consumers with coupons, tickets, loyalty cards, membership passes and more -- that are both dynamic and highly relevant (time- and location-aware). Marketers can deliver offers with ease and speed, centralized on their customers' mobile devices, letting them more effectively close the loop from acquisition and engagement, to conversion. Join us online to discuss Passbook strategies and understand: The essential new role of Passbook in the mobile marketing mix; How passes can bolster your existing app strategy -- or offer you a conduit to your customers' phones for the first time; How passes work as powerful "lightweight" apps, that can be updated in real-time; How to easily execute Passbook campaigns without writing code or being a developer. Register to attend.

    Going Mobile -- Top 3 Privacy Tips for 2013

    Strong privacy practices are no longer optional for mobile applications. Not only are they a requirement dictated by government and app stores, but they are demanded by consumers who weigh privacy heavily in their decision on whether to engage with your app. Why should mobile privacy matter to you? Which industry regulations affect your business? What should you be focusing on in 2013 when it comes to privacy? Join Brian Wiechowski, Director of Business Development -- Mobile Solutions at TRUSTe, in a webinar that will help answer the above questions and also cover the following topics: Mobile Privacy 101: compliance, brand, and consumer engagement; State of the industry: regulation, self-regulation, and consumer behaviors; Your top three priorities for 2013: privacy policies, data collection, and consumer preference. Register to attend. LinkedInFacebookTwitterEmail this Story
  • MMA Forum San Francisco: This is your roadmap to a successful 2013 mobile strategy
    Join us at the San Francisco Forum, Jan. 29-30, to hear from leading marketing pioneers who are blazing the trails with mobile at the center of their broader marketing strategies. Discover how the use mobile data can accelerate the path to purchase, how leading retail brands are using mobile to derive loyalty, how to apply mobile analytics to optimize your campaigns across channels and how to embrace the new mobile connected age to transform not only you're your thinking, but also your business. Walk away from this information-packed 2-day event with your own roadmap for how to effectively infuse mobile into your brand's broader marketing strategy and send you on the right path for 2013 and beyond. Time is running out, register today. LinkedInFacebookTwitterEmail this Story
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Mobile Marketing Resources | Industry Directory

Position TitleCompany NameLocation
Media Tech EngineerWildTangent, Inc. Redmond, WA
Account Executive, MobileAOLMultiple Locations, United States
Director of Social MediaRatify, IncBellevue, WA
Regional Director, Sales DevelopmentPandoraNew York, NY
Digital Media Planner/BuyerShine United, LLCMadison, WI
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Birds sing after a storm; why shouldn't people feel as free to delight in whatever remains to them."
--Rose Kennedy,
American philanthropist

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