| February 6, 2013 | News for women business owners |
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- What do senior-level women want?
Women aren't less ambitious than men, but they often define success differently, argues Henna Inam. This has implications for organizations looking to develop and retain women in senior-level positions. "It's not just about the next position in the hierarchy. It's about contribution to something they personally care about," she writes. SmartBrief/SmartBlog on Leadership
(2/4)     
| Business Trends | | |
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- Why starting a business can help women close the pay gap
Starting a business can be scary, but it can also help women avoid the gender pay gap that exists in the corporate world, writes Belinda Parmar of Lady Geek. One study found that women in the U.K. who are established business owners make more than their male peers. "For women, an environment where financial reward is more closely tied to personal endeavor is extremely attractive," she writes. Forbes
(2/5)
- Businesses plan to boost spending on digital marketing
The majority of companies surveyed by Econsultancy/Responsys expect to spend more in 2013 on digital marketing. Only 1 in 5 companies plan to spend more on traditional marketing, the report said, though that is up from 16% a year ago. Content marketing, search engine optimization and e-mail marketing are popular areas for increased investment, according to the report. eConsultancy.com
(2/5)
| Small Business Spotlight | | |
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- How one woman built a thriving tile business
Nancy Epstein began the journey that would eventually lead her to found a tile-and-stone company when she was employed to do design work for a cabinetmaker. Today, her business, Artistic Tile, has numerous showrooms and is involved in retailing and wholesaling. "I absolutely love tile and stone and find it the most interesting part of the design world," she said. BusinessNewsDaily.com
(2/4)
| Social Media Buzz | | |
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- 3 tips for social media marketing success
It's easy to get distracted by the constantly changing nature of social media sites, but you have to stay focused on what's important for your business, writes Diane Helbig, president of Seize This Day Coaching. Use social sites to share content that is relevant to your audience and to have conversations with your customers, she recommends. "Carve out some time and read what others are saying and talking about. Then weigh in," she writes. Small Business Trends
(2/5)
| NAWBO (R) News | | |
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Attend the NAWBO Public Policy Fly In
Join NAWBO as we work on solutions to the issues facing our nation's women business owners at the NAWBO Public Policy Fly In on March 5 in Washington, D.C. The event includes a group meeting as well as individual meetings with members of Congress or their staffs. RSVP.
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Save the Date: Women's Business Conference 2013
For this year's NAWBO Women's Business Conference, we are headed to the only major city in the U.S. founded by a woman; one of the most diverse cities, with 150 ethnicities who speak 60-plus languages; and home to the largest cruise ship port in the world. Save the date: Oct. 3 to 5 in Miami at the Intercontinental Hotel. Details to come.
| Technology | | |
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- Google Forms offers new collaboration capabilities
Google Forms, which can help company owners gather feedback from customers, has been updated and is now a more useful business tool, writes Annie Pilon. The platform now allows multiple users to work on the same project together. "This new system will allow you to simply set a time with team members to make quick edits together, giving feedback as you go," Pilon notes. Small Business Trends
(2/4)
| Best Practices | | |
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- Why specificity is key when praising your staff
As the research of psychologist Carol Dweck shows, it's important to be specific when praising your employees. Rather than offering general compliments, highlight the specific behavior that you want to encourage, writes Margaret Heffernan. This sort of feedback can motivate employees to keep up the good work, she writes. Inc. online (free registration)
(2/4)
- How your business can eliminate waste
The first step to cutting down waste at your office is to figure out what sorts of things your business is throwing away. Nonprofits and government agencies may be able to help with this step, according to Jay Coalson, executive director of the Zero Waste Alliance. Afterward, make a plan to reduce waste and set goals for your company. Entrepreneur online/The Daily Dose blog
(2/5)
| Policy Update | | |
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| Lifestyle | | |
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- The truth about sleep
You may think your body will get used to less sleep over time, but that isn't true, Jane Porter writes. Sleep specialist Michael Breus says lack of sleep means you'll "lose the ability to focus; you have a greater likelihood of making mistakes; and you'll have greater risk taking behavior." Caffeine may make you feel more alert, but it won't make up for a lack of sleep. Entrepreneur online
(2/5)
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--Maya Angelou,
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| About NAWBO® |
Founded in 1975, NAWBO® propels women entrepreneurs into economic, social
and political spheres of power worldwide. Thirty years later, NAWBO® is
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Owners. For more information, please visit www.nawbo.org.
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- Wednesday, January 30, 2013
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- Friday, January 25, 2013
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