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February 6, 2013News for women business owners

  Top Story 
  • What do senior-level women want?
    Women aren't less ambitious than men, but they often define success differently, argues Henna Inam. This has implications for organizations looking to develop and retain women in senior-level positions. "It's not just about the next position in the hierarchy. It's about contribution to something they personally care about," she writes. SmartBrief/SmartBlog on Leadership (2/4) LinkedInFacebookTwitterEmail this Story
Is Pricing Low Your Strategy to Success? Think again.
Pricing is the heart of a business. It affects everything you do and is affected by everything you do. Economists talk of supply and demand as key factors behind pricing—successful entrepreneurs manipulate demand by making their products more desirable. These six steps will help you determine the right price for your product or service, read the article and learn how to get pricing right.

  Business Trends 
 
  • Why starting a business can help women close the pay gap
    Starting a business can be scary, but it can also help women avoid the gender pay gap that exists in the corporate world, writes Belinda Parmar of Lady Geek. One study found that women in the U.K. who are established business owners make more than their male peers. "For women, an environment where financial reward is more closely tied to personal endeavor is extremely attractive," she writes. Forbes (2/5) LinkedInFacebookTwitterEmail this Story
  • Businesses plan to boost spending on digital marketing
    The majority of companies surveyed by Econsultancy/Responsys expect to spend more in 2013 on digital marketing. Only 1 in 5 companies plan to spend more on traditional marketing, the report said, though that is up from 16% a year ago. Content marketing, search engine optimization and e-mail marketing are popular areas for increased investment, according to the report. eConsultancy.com (2/5) LinkedInFacebookTwitterEmail this Story
  • Other News
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Small Business Spotlight 
  • How one woman built a thriving tile business
    Nancy Epstein began the journey that would eventually lead her to found a tile-and-stone company when she was employed to do design work for a cabinetmaker. Today, her business, Artistic Tile, has numerous showrooms and is involved in retailing and wholesaling. "I absolutely love tile and stone and find it the most interesting part of the design world," she said. BusinessNewsDaily.com (2/4) LinkedInFacebookTwitterEmail this Story
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  Social Media Buzz 
  • 3 tips for social media marketing success
    It's easy to get distracted by the constantly changing nature of social media sites, but you have to stay focused on what's important for your business, writes Diane Helbig, president of Seize This Day Coaching. Use social sites to share content that is relevant to your audience and to have conversations with your customers, she recommends. "Carve out some time and read what others are saying and talking about. Then weigh in," she writes. Small Business Trends (2/5) LinkedInFacebookTwitterEmail this Story

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  NAWBO (R) News 
  • Attend the NAWBO Public Policy Fly In
    Join NAWBO as we work on solutions to the issues facing our nation's women business owners at the NAWBO Public Policy Fly In on March 5 in Washington, D.C. The event includes a group meeting as well as individual meetings with members of Congress or their staffs. RSVP. LinkedInFacebookTwitterEmail this Story
  • Save the Date: Women's Business Conference 2013
    For this year's NAWBO Women's Business Conference, we are headed to the only major city in the U.S. founded by a woman; one of the most diverse cities, with 150 ethnicities who speak 60-plus languages; and home to the largest cruise ship port in the world. Save the date: Oct. 3 to 5 in Miami at the Intercontinental Hotel. Details to come. LinkedInFacebookTwitterEmail this Story
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about NAWBO® ->
Join NAWBO®  |  Events  |  Pressroom  |  About NAWBO®  |  Home

  Technology 
  • Google Forms offers new collaboration capabilities
    Google Forms, which can help company owners gather feedback from customers, has been updated and is now a more useful business tool, writes Annie Pilon. The platform now allows multiple users to work on the same project together. "This new system will allow you to simply set a time with team members to make quick edits together, giving feedback as you go," Pilon notes. Small Business Trends (2/4) LinkedInFacebookTwitterEmail this Story
  Best Practices 
  • Why specificity is key when praising your staff
    As the research of psychologist Carol Dweck shows, it's important to be specific when praising your employees. Rather than offering general compliments, highlight the specific behavior that you want to encourage, writes Margaret Heffernan. This sort of feedback can motivate employees to keep up the good work, she writes. Inc. online (free registration) (2/4) LinkedInFacebookTwitterEmail this Story
  • How your business can eliminate waste
    The first step to cutting down waste at your office is to figure out what sorts of things your business is throwing away. Nonprofits and government agencies may be able to help with this step, according to Jay Coalson, executive director of the Zero Waste Alliance. Afterward, make a plan to reduce waste and set goals for your company. Entrepreneur online/The Daily Dose blog (2/5) LinkedInFacebookTwitterEmail this Story
  Policy Update 
  Lifestyle 
  • The truth about sleep
    You may think your body will get used to less sleep over time, but that isn't true, Jane Porter writes. Sleep specialist Michael Breus says lack of sleep means you'll "lose the ability to focus; you have a greater likelihood of making mistakes; and you'll have greater risk taking behavior." Caffeine may make you feel more alert, but it won't make up for a lack of sleep. Entrepreneur online (2/5) LinkedInFacebookTwitterEmail this Story
  SmartQuote 
I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."
--Maya Angelou,
American author and poet


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Founded in 1975, NAWBO® propels women entrepreneurs into economic, social and political spheres of power worldwide. Thirty years later, NAWBO® is still the only organization that solely represents the interest of women entrepreneurs in all industries. NAWBO® and Women Mean BusinessTM are registered trademarks of the National Association of Women Business Owners. For more information, please visit www.nawbo.org.
 
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