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- Survey: Restaurant app usage means marketers' plates are full
More than half of smartphone owners are armed with a restaurant application, and 55% use a multi-restaurant app such as Yelp, Urbanspoon or Zagat, according to an Interactive Advertising Bureau survey. That's creating multiple opportunities for advertisers to reach a generation ripe for food discovery. "This research highlights the fact that the mobile Internet is increasingly becoming a vital tool to help consumers navigate their everyday lives -- even when it comes to simple tasks, such as ordering a pizza," says Anna Bager, vice president and general manager of IAB's Mobile Marketing Center of Excellence. MediaPost Communications/Online Media Daily
(1/28)       
| Marketing Trends & Research | | |
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- Confusion reigns in finding blame for ad-supported piracy
Piracy regulators are turning their attention to ad networks that place ads on sites offering pirated content. Companies such as OpenX and Google say the code used to track the offending ads is part of a mix that includes third parties and automated trading desks. "The ecosystem for online ads is incredibly complicated. Everybody can point the finger at other people," says Cary Sherman, chief executive of the Recording Industry Association of America. The New York Times (tiered subscription model)
(1/28)
| Company Watch | | |
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- Yahoo converts increase in sales, search into 4% Q4 revenue gain
Yahoo's search business compensated for a decline in display advertising, as the company posted a 4% year-over-year gain in revenue to $1.22 billion in the fourth quarter. "As long as in the near-term things are not bad, I think the stock will generally act positively while we wait for [CEO] Marissa Mayer to deliver," says analyst Sameet Sinha of B. Riley Caris. Under Mayer's leadership, the Internet portal enjoyed its first annual sales increase in four years, as the company charged more for ads on its pages. Reuters
(1/29), Advertising Age (tiered subscription model)
(1/28)
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| Marketer News | | |
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- Diet Coke puts Taylor Swift's numbers up against Beyonce's
Coca-Cola confirmed that it will expand its partnership with Taylor Swift for Diet Coke through a TV, print and digital campaign launching this spring. Swift appeared in a YouTube video to profess her love for the brand and encourage her fans to "like" Diet Coke on its Facebook page, promising a future reward connected to her upcoming Red Tour. Diet Coke only has 2 million fans, compared with Coke's 58 million, but Swift has a robust social media following -- it far outnumbers Pepsi icon Beyonce. Advertising Age (tiered subscription model)
(1/28)
- Audit your way to a better social-media strategy
Small businesses should use careful auditing to evaluate their customers' needs and their own capabilities when crafting their online marketing strategy, writes Beth Longware Duff. Audits are useful when embracing a new tool, such as a social network, but should also be conducted periodically to keep the brand's marketing strategy on track. "Internal and external audits should provide you with a list of actionable items that will help you achieve your business and personal goals," she writes. SmartBrief/SmartBlog on Social Media
(1/29)
| Interactive Media | | |
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- Pizza Hut calls an audible for freebie following Super Bowl
Pizza Hut is using Facebook, Twitter and Instagram to promote a new-product giveaway on Feb. 5, provided that one of the quarterbacks in the Super Bowl is heard saying the word "hut" during the game. The chain earlier ran an amateur video contest in which the winning "hut" caller's work would appear in a pregame spot. Pizza Hut predicts it will sell 2 million pizzas and 5 million wings on Super Bowl Sunday alone. MediaPost Communications/Marketing Daily
(1/28)
| IAB News | | |
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- Filling up fast -- IAB Annual Leadership Meeting
Does marketing success derive from a game-changing idea -- the position, the strategy, the slogan; the emotional evocation that differentiates one brand from another -- or can big data lead us to the same results? The conversation dominating the advertising industry dominates the stage at the most important industry event of 2013. Check out the agenda for the IAB Annual Leadership Meeting and secure your seat now to hear from Tim Armstrong, Chairman and CEO, AOL; Jonah Peretti, Founder and CEO, BuzzFeed; Nate Silver, Author, Statistician, and Founder, FiveThirtyEight.com; Jim Speros, EVP and CMO, Fidelity Investments; Susan Wojcicki, SVP, Advertising, Google; and many more advertising thought leaders. Register now.
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| Position Title | Company Name | Location |
| Ad Operations Manager | Spiceworks | Austin, TX |
| VP, Digital Strategy | Lincoln Financial Media Company | Atlanta, GA |
| Marketing Manager | GFS Marketplace | Grand Rapids , MI |
| Director-Yield Management | Pandora | Oakland, CA |
| Advertising Operations Technical Lead | Pandora | Oakland, CA |
| Vice President, Communications | Pandora Internet Radio | Oakland, CA |
| Vice President, Growth | Pandora Internet Radio | Oakland, CA |
| Vice President, Subscriptions | Pandora Internet Radio | Oakland, CA |
| Director, Sales Marketing | Pandora Internet Radio | Oakland, CA |
| Strategic Client Lead | Datalogix | Bentonville, AR |
| Retail Sales Director - Digital Media & Targeting | Datalogix | Multiple Locations, United States |
| Account Executive, Digial Media | Datalogix | New York City, NY |
| Senior Manager, Mobile & Video | Datalogix | New York City, NY |
| SEM Marketing Manager, Local | Everyday Health Inc. | New York , NY |
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| Click here to view more job listings. |
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| SmartQuote | | |
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 | I attribute my success to this: I never gave or took any excuse."
--Florence Nightingale,
British social reformer, nurse and statistician
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| | Recent IAB SmartBrief Issues:
- Monday, January 28, 2013
- Friday, January 25, 2013
- Thursday, January 24, 2013
- Wednesday, January 23, 2013
- Tuesday, January 22, 2013
| | | Lead Editor: Jesse Stanchak
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