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January 2, 2013
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Marketing 
  • Is your landing page letting you down?
    Small businesses need to pay extra attention to their landing pages in order to ensure site visits lead to conversions, Lisa Barone writes. That means having clear goals and clear calls to action, and staying focused on leading users towards the desired action. "If your landing page doesn’t drive users to take the action you’ve laid out for them, it failed," Barone warns. Small Business Trends (1/1) LinkedInFacebookTwitterGoogle+Email this Story
10 ways to inspire creativity in your staff.
Fostering creative business practices isn't as hard as it seems and can lead to smart solutions. Use these ten techniques to help inspire and encourage creativity in your staff. Read the article and learn 10 ways to get the creative juices flowing.

Management 
 
  • How to set your business up for a successful 2013
    As a small-business owner, it's a good idea to consider increasing the rates you charge, Justine Smith writes. "The ideal time to re-evaluate your current pricing and packages is the New Year," she writes. You should also organize your work space and identify goals for the next 12 months. Small Business Trends (1/1) LinkedInFacebookTwitterGoogle+Email this Story
  • Employee-related legal issues employers must watch
    Your business could be headed for trouble if you fail to follow the requirements of the Federal Fair Labor Standards Act, which lays out rules for overtime pay, Kayte VanScoy writes. "Most cases begin when 'non-exempt' (or hourly, part-time) employees are treated like 'exempt' (or salaried, full-time) employees," VanScoy writes. Allegations of discrimination can also cause problems for your company. Intuit Small Business Blog (1/1) LinkedInFacebookTwitterGoogle+Email this Story
Whitepaper: SDN: How do you get there from here?
Are the growing data needs of mobile, cloud, big data and social threatening today's enterprise networks? Scalable processes, a phased integration approach and the appetite to optimize over time are key components of a modern network. It's how agile organizations prepare for the data needs of tomorrow.
Explore the whitepaper to start down the path toward SDN.

Money 
 
  • When to purchase equipment for your company
    You might be able to save your business some money by buying certain items at specific times of the year when they are often discounted, Teri Cettina writes. For example, it's a good idea to buy carpeting during the winter and digital cameras in February. Intuit Small Business Blog (12/27) LinkedInFacebookTwitterGoogle+Email this Story
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

Tips & Tools 
  • Simple steps to sticking with your resolutions this year
    You will have a better chance of fulfilling your New Year's resolutions if you set realistic goals and tell other people what you plan to do, Lisa Cooper writes. "By sharing your goals publicly, your friends and family members can help keep you accountable." It also helps if you reward yourself for a job well done, she writes. Lifehack.org (1/1) LinkedInFacebookTwitterGoogle+Email this Story
  • 5 online programs and apps that have been improved
    Recent changes to Google's Gmail, Evernote 5 and Twitter's TweetDeck are more than cosmetic, combining face-lifts with new functionality, writes John Jantsch. Also, Foursquare's new business pages sport a better dashboard and allow marketers to craft messages for business customers in the area. Duct Tape Marketing (12/28) LinkedInFacebookTwitterGoogle+Email this Story
  • Why 2013 will be a tough year for business
    Entrepreneurs face another tough year in 2013 as slow economic growth and tax policy conspire to create a challenging business climate, Scott Shane writes. "Without the economy accelerating, or policymakers changing their mind about the need for stricter oversight of the banking industry, chances are high that small-business credit will remain well below where it was in 2007," he writes. Entrepreneur online (1/1) LinkedInFacebookTwitterGoogle+Email this Story
 
Just for Fun 
  • The story behind the term "smart alec"
    The term "smart alec" originally referred to a man named Alec Hoag, a thief who was active in the 1840s, according to research. Along with his wife, Melinda, Hoag would rob people and pay off the police. After his capture, police began to refer to him as "Smart Alec." MentalFloss.com (12/28) LinkedInFacebookTwitterGoogle+Email this Story
SmartQuote 
Your landing page is very often the deciding factor in whether someone converts or they get distracted and leave your website."
--Lisa Barone, vice president of strategy at Overit, writing at Small Business Trends
LinkedInFacebookTwitterGoogle+Email this Story


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 John Jantsch, Editor at Large
John Jantsch is author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide" and "The Referral Engine: Teaching Your Business to Market Itself." John is a marketing and digital technology coach and creator of the Duct Tape Marketing small-business marketing system.
 

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