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November 5, 2012
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  • Digital targeting could be the real U.S. election winner
    President Barack Obama and challenger Mitt Romney's campaigns have embraced digital ad targeting far more whole-heartedly than have commercial advertisers, writes L. Gordon Crovitz. The victor should remember that when it's time to consider regulating the digital ad business, Crovitz asserts. "Whoever wins the White House on Tuesday should give credit to how his campaign made smart use of targeted advertising online -- and then let the Internet continue to evolve without getting in the way," he writes. The Wall Street Journal (11/4) LinkedInFacebookTwitterEmail this Story
  • Campaigns embraced online video to drum up votes
    More than half of registered voters watched at least one political online-video spot during the 2012 cycle, according to a Pew Internet & American Life Project study. Democrats were slightly more likely than Republicans or independents to have seen a video ad, and more than six out of 10 respondents said they saw video ads after receiving peer recommendations on social networks. MediaPost Communications/Online Media Daily (11/4) LinkedInFacebookTwitterEmail this Story
  Getting the Word Out 
  • Why algorithms aren't the key to Twitter campaigns
    MIT researchers are reverse-engineering the algorithms used to determine personalized trending topics on Twitter -- but that won't necessarily give brands an easy way to game the system, experts say. Predicting what will trend and generating and effectively promoting trend-worthy content are very different skills, explains Eric Dykstra. "If a brand really wants everyone to see their hash tag or trending topic, they're still going to pay for a promoted trend," he writes. Forbes (11/2) LinkedInFacebookTwitterEmail this Story
  • Search marketing is getting complicated, studies show
    Life is getting harder for search marketers, with tried-and-tested SEO tactics no longer enough to make their brands stand out. A Forrester report found two-thirds of marketers now feel the need to integrate social media and other outreach efforts into their search strategies, while more than half say they're struggling to stay abreast of algorithm changes and other technological shifts. (11/2) LinkedInFacebookTwitterEmail this Story
  Developer Update 
  • An online toolkit for PHP developers
    There are a growing number of useful online tools for PHP developers. Among the best: Koders, which lets developers search for open-source PHP code; SimpleTest, which lets developers test their work; and DBG, an interactive debugger that offers a simple way to smooth the creases out of your sites. SiteReviver (11/4) LinkedInFacebookTwitterEmail this Story
  Design Corner 
  • 8 ways to make your footers less boring
    Website footers shouldn't be an afterthought, writes James George. They can be used to create site maps, to promote contact information, or to draw attention to important links and sections of your site. "The footer of your site doesn't have to be boring. It can be a vibrant place that serves a valuable purpose for promoting your website and its content," George writes. (11/2) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • Why Apple's iOS maps are a boon to SMBs
    Apple got plenty of flak for swapping Google's mapping tools for a new iOS Map application -- but the new tool could be a big deal for SMBs, Brittany Botti writes. The app's local-search feature is powered by Yelp, so SMBs that optimize their Yelp presence can get a jump on less savvy competitors. "If you are a small business, you can beat the big guys by staying nimble, flexible, and on top of the changes in digital marketing ... this is a great example of that," Botti writes. B2C Marketing Insider (11/4) LinkedInFacebookTwitterEmail this Story
  Association News 
  • Best online newsletters to be named by Web Marketing Association
    Online newsletters are a critical marketing tool for many companies trying to maintain an ongoing relationship with customers and prospects. The Web Marketing Association judges will select the best online newsletters in 86 industries as part of their 11th annual international Internet Advertising Competition Awards. Enter your best online newsletters and win the recognition you deserve. LinkedInFacebookTwitterEmail this Story
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  Hot Topics 

Top five news stories selected by readers in the past week.

  • Results based on number of times each story was clicked by readers.
Whoever is winning at the moment will always seem to be invincible."
--George Orwell,
British novelist and journalist

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