Cleaner design for Facebook Timeline begins appearing | Unilever launches social and mobile campaign for Dove | Chevy partners with Myspace for SXSW music event
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March 14, 2013
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Cleaner design for Facebook Timeline begins appearing
Facebook is implementing a redesigned Timeline that ditches the previous two-column look and instead uses a main column with a small "About" section on the left. The new "About" section will include space for favorite movies, books, music and third-party applications, and a section where users can list content they are looking forward to. "This could encourage users to add more intent-based information to Facebook, which could be used for ad targeting," Brittany Darwell writes. MediaPost Communications/Online Media Daily (3/13), Inside Facebook (3/13)
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Ideas in Action
Unilever launches social and mobile campaign for Dove
Unilever is promoting skin-care brand Dove with a Facebook application that can be used on a mobile device or computer. Users can see videos comparing Dove with competing brands. Mobile Marketer (3/13)
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Chevy partners with Myspace for SXSW music event
Chevrolet is sponsoring a three-day music event hosted by Myspace at the South by Southwest Festival. The "Myspace Secret Shows" will feature 10 performances, including rumored shows from Diplo and Kid Cudi. Fans can RSVP for the shows on the event's Myspace page. MediaPost Communications/Online Media Daily (3/13)
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Netflix expands Facebook alliance following law change
A Netflix agreement with Facebook means that users of the social network will be able to see what Netflix fare their friends are watching and post comments. Netflix CEO Reed Hastings cleared the way for the initiative by successfully lobbying to change the Video Privacy Protection Act of 1988, enacted after Robert Bork's video rental history was revealed by a newspaper and dragged into his unsuccessful Supreme Court confirmation hearing. Bloomberg (3/13)
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Research and Reports
Execs: Engagement is the key to social media
Social-marketing numbers matter -- not the quantity of friends amassed, but rather the number that interact with the brand, according to panelists at the 4A's Transformation conference. "We do believe that people's best customers should be their fans. ... But it's not about getting more fans than your competitor because that's a chase to the bottom," says Blake Chandlee, Facebook's vice president of global partnerships. Adweek (3/13)
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The Takeaway
What the creators of "Texts from Hillary" can teach you about memes
The creators of the "Texts from Hillary" meme shared some of their tips for digital content creation. Viral content is a product of good timing, but also a willingness to take risks and obey your gut instinct. It's also important to give credit to your source materials, they note. SmartBrief/SmartBlog on Social Media (3/12)
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Social science research provides template for social media analysis
The lack of standardized terms and varying data sets are two big challenges facing marketers looking to measure their social media results, Knowable Research founder Kate Niederhoffer said as part of a South by Southwest Interactive Festival panel. Niederhoffer and her co-panelists discussed how standards used in social science can be used to measure social media's effects. They noted the importance of looking at a marketing campaign's data over time and putting the resulting data in a larger context. SmartBrief/SmartBlog on Social Media (3/14)
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Social Shareable
Study: Parrots can show self-restraint to trade up in treats
Parrots are capable of demonstrating enough self-control to be able to barter until they get what they want, according to a study in the journal Biology Letters. Modeled after a 1970s experiment that used marshmallows to study a child's ability to show self-restraint, scientists presented Goffin's cockatoos with different nuts to determine whether they were capable of waiting -- and trading up -- for better treats. "When exchanging for better qualities, the Goffins acted astonishingly like economic agents, flexibly trading off between immediate and future benefits," said lead researcher Alice Auersperg. Discovery (3/12)
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Who's Hiring?
Position TitleCompany NameLocation
Bookkeeper/Personal AssistantDuval Art CoutureNationwide, United States
Social Media Community Manager ICF InternationalFairfax, VA
Director, Social Media Product ManagementViacomNew York, NY
Social Media Strategist Schafer Condon CarterGreater Chicago Area, IL
Online Content Editor SabreGrapevine, TX
Online Marketing Manager - Hispanic Market Rosetta StoneWashington, DC
Click here to view more job listings.
It's not about the size of the community. It's how engaged that community is and how that aligns with the brand's strategy."
-- Blake Chandlee of Facebook, as quoted by Adweek
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is author of "Word of Mouth Marketing" and the word of mouth marketing blog/newsletter "Damn, I Wish I'd Thought of That." Andy is CEO of GasPedal, a company that teaches word of mouth and hosts the Word of Mouth Marketing Supergenius conference.
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