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December 11, 2012
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News for business-to-business marketing professionals  |  Marketing.org

  Top Story 
  • Cisco video shows the world connected through the Internet
    Cisco's global "Tomorrow Starts Here" campaign through Goodby, Silverstein & Partners features a video that shows the world waking up to the "Internet of Everything," where, for example, trees, networks and scientists are able to "talk" about climate change. The campaign will feature broadcast ads, augmented-reality print efforts, and digital and social media components. B2B Marketing (12/10) LinkedInFacebookTwitterEmail this Story
  Eye on Marketing 
  • Digital marketing leads Adobe's new revenue streams
    Adobe's radical shift from a seller of software products for digital artists to a licensing- and cloud-based strategy centered on digital marketing is gradually winning back investors spooked by the changes. Its foray into demand-driven digital marketing, via acquisitions of Omniture, Day Software, Demdex, Efficient Frontier and Auditude, has Adobe competing against Microsoft, Apple, IBM and Google. But Adobe's digital marketing has led the company's revenue surge with 20% annual growth -- amounting to $768 million in the first nine months of 2012, Kevin Kelleher writes. CNNMoney (12/10) LinkedInFacebookTwitterEmail this Story
  • AOL campaign is delayed over apparent creative disagreement
    The new campaign for AOL that was supposed to launch this week has been delayed until next year. "Where we are today with the campaign is not great and we want to move it from good to great," said AOL representative Caroline Campbell. Although McCann was brought on to develop the ad for the $10 million branding campaign, it appears to have been delayed because of a disagreement between CEO Tim Armstrong and Chief Marketing Officer Jolie Hunt, who recently left the company, over Armstrong's insistence on using stylized dancers, writes Jason Del Rey. Advertising Age (tiered subscription model) (12/10) LinkedInFacebookTwitterEmail this Story
  Tech Edge 
  • Facebook rates marketing partners in new developer center
    Facebook has launched a Preferred Marketing Developer Center as an online resource for brands that want to dive into social media marketing without risking practices Facebook discourages. Facebook has approved more than 260 vendors, arranged in a hierarchy with some vendors preferred (such as Adobe, Glow and SocialCode), and others listed as yet-unworthy of sporting a PMD approval badge (Acquisio, Havas Digital, and ReachLocal). VentureBeat (12/10) LinkedInFacebookTwitterEmail this Story
  • Other News
  Innovation 
  • How to unleash the power of "econovation"
    Innovation often falls short because it's developed without a clear sense of potential "economic and societal impact," writes Steve Faktor. One potential solution lies in the "econovation" metric, which grades innovations according to their profit potential, the consumer needs they serve and their ability to spur job creation and other societal goods. Forbes (12/10) LinkedInFacebookTwitterEmail this Story
  • The importance of business-model innovation
    Modern companies need to use organizational structures that allow them to execute their strategies while searching for new business models, Steve Blank writes. "Companies will have to maintain a portfolio of new business model initiatives -- not unlike a venture capital firm -- and will have to accept that maybe only one out of 10 initiatives might succeed," he writes. VentureBeat (12/3) LinkedInFacebookTwitterEmail this Story
  Association News 
  • How B2B marketers can cultivate relationships in-house
    As B2B marketers, we are often reminded about the importance of working collaboratively with our sales counterparts, ensuring that we execute against complementary goals and objectives for the benefit of our organizations as a whole. And while there is significant value to building positive relationships with sales, the mindset of nurturing relationships with colleagues outside of marketing shouldn't stop there. Read more. LinkedInFacebookTwitterEmail this Story
  • BMA Atlanta -- Chapter sponsorship
    Atlanta sincerely thanks all its sponsors for contributing time, resources, staff and underwriting support, and appreciate their commitment to the Atlanta chapter. Because they support BMA Atlanta so generously, please consider these sponsors' products or services. Read more. LinkedInFacebookTwitterEmail this Story
Learn more about BMA ->Home  |  About BMA  |  Chapters  |  Events  |  Join BMA  |  Resources

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  SmartQuote 
Put a grain of boldness into everything you do."
--Baltasar Gracián,
Spanish writer


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