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November 5, 2012
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News for mobile marketing professionals

  Top Story 
 
  • Home Depot mobile campaign looks to bring people to the store
    Home Depot offers mobile users immediately relevant information in their latest mobile campaign, which leverages location-based technology. By tapping on the ad on The Weather Channel's iPhone application, consumers can find the nearest store and search for the product they want. Users are also invited to offer feedback. MobileCommerceDaily.com (11/5) LinkedInFacebookTwitterEmail this Story
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  Consumer Engagement 
FEATURED ARTICLE: Understanding the Power of the Pareto Principle
Here's how the Pareto Principle, also known as the 80-20 rule, can show you which customers you should spend the most time with. Read the article to learn more.

  Marketing & Sector Solutions 
  • Android extended global lead in Q3
    Android extended its lead over iOS among smartphones sold in the third quarter, accounting for 75% of the market worldwide, according to data from IDC. "The decline of RIM, lack of Windows Phone sales and the late launch of the iPhone 5 all had a positive impact on Android sales and market share," said Francisco Jeronimo, IDC research manager. Reuters (11/3), Computerworld/IDG News Service (11/2), eWeek (11/4) LinkedInFacebookTwitterEmail this Story
  Industry By the Numbers 
  • Local advertisers are adopting mobile less quickly than expected: Local advertisers are not venturing into mobile quite as quickly as expected, according to BIA/Kelsey, apparently because brands are having a difficult time learning how best to advertise in the space. But adoption is still expected to increase, and by 2016, the mobile local-ad market could be worth $5.8 billion. Mobile Marketer (11/5) LinkedInFacebookTwitterEmail this Story
  • Time, place are key elements in effective mobile-ad campaigns
    Place and time are critical context elements for mobile marketing, as running ads in different locations or even the same location at different times can lead to targeting very different audiences, according to Jumptap's latest MobileSTAT metrics report. Devices are also a consideration, with tablets in use more often in the evenings than smartphones. "Because mobility divorces the media platform from a narrow range of media consumption contexts (i.e., breakfast/commute newspaper reading, living room prime time, drive time, etc.) it forces the marketer to recalculate his understanding of audience across multiple new axes," writes Steve Smith. MediaPost Communications/MoBlog (11/2) LinkedInFacebookTwitterEmail this Story
  Making It Work 
  • Canadian bank's mobile-wallet initiative to debut Nov. 16
    A big mobile-wallet initiative in Canada is set to make its debut Nov. 16. Canadian Imperial Bank of Commerce and Rogers Communications plan to introduce their system then, allowing users to make payments by tapping their smartphones on readers already installed at many stores. Initially, the service is available to CIBC cardholders using BlackBerry phones supported by Rogers. Reuters (11/2) LinkedInFacebookTwitterEmail this Story
  SmartPulse 
  • How will your company's mobile-marketing investment change in 2013?
It will increase
It will decrease
It will stay the same
N/A

  MMA News 
  • Webinar: Smarter Smartphone Marketing: How Push Messaging Fits in a Cross-Channel Campaign (Tomorrow)
    You've already invested time and resources in a mobile app. But smartphone users have dozens of apps competing for attention on every handset. How can you drive engagement, conversions and purchases within your mobile app using a cross-channel approach? Learn from interactive marketing leaders at ExactTarget and Urban Airship along with the Mobile Marketing Association on how you can integrate the latest strategies and best practices to integrate push messaging with cross-channel consumer data to drive phenomenal business results for your app. Key takeaways: Learn how to drive app engagement in your app by combining push messaging strategies and best practices alongside other marketing channels; optimize how you gain insight into how users are navigating in your app -- and how to increase it using cross-channel marketing; how you can build cross-channel campaigns that coordinate other cross-channel marketing efforts across e-mail, SMS, Facebook, Twitter and other channels; see a live demo of ExactTarget MobilePush powered by Urban Airship. Register for this free webinar. LinkedInFacebookTwitterEmail this Story
  • Register to Attend a Mobile Strategies & Tactics Workshop in Los Angeles (Nov. 13)
    Join the MMA at a workshop at the Trailer Park Offices in Hollywood to learn more about strategies and tactics for embracing mobile as an indispensable part of the marketing mix. This workshop will prepare you for the success in today's mobile world: Part One: Mobile and the Marketing Mix -- The State of the Industry, Consumer Insights and Trends; Part Two: Mobile User Experience -- Best Practices and Strategies; Part Three: Mobile Marketing Execution -- Strategies and Tactics; Part Four: Group Exercise -- Building out a Mobile Campaign; Part Five: Mobile Multicultural Deep Dive -- Strategies and Tactics. In May of 2012 the U.S. Census reported that minorities (Hispanics, blacks and Asians) account for 50.4% of all births. Very soon, today's majority will become tomorrow's minority. The multicultural marketplace brings a dynamic that many marketers are not prepared for; moreover, these consumers are mobile, in a big way. This session will prepare you for what lies ahead. MMA members attend for free, non-members $199. Learn more and register to attend. LinkedInFacebookTwitterEmail this Story
Learn more about MMA ->Contact the MMA  |  About the MMA  |  Join the MMA  |  Events
Mobile Marketing Resources  |  Industry Directory

 
Position TitleCompany NameLocation
Senior Product Manager - Mobile Placement ProductsYellow Pages GroupMontreal, Canada
Senior Director, Membership, North AmericaMobile Marketing AssociationNationwide, United States
Web Developer, Senior - SharePoint, SQL, IIS, C# and .NET ProgrammingAirlines for AmericaWashigton, DC
Inside Sales, Account ExecutiveConfidentialSan Francisco, CA
Click here to view more job listings.

  SmartQuote  
Whoever is winning at the moment will always seem to be invincible."
--George Orwell,
British novelist and journalist


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