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September 7, 2012
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Today's Buzz 
  • Analysis: How Obama became a social media superstar
    President Barack Obama's convention speech on Thursday generated almost twice as much Twitter buzz as his wife's speech, and more than three times as much as Mitt Romney's speech at the Republican convention last week. Obama's social media performance is the result of a well-honed strategy that combines classy comebacks to online criticism with innovative organic outreach methods, Amber Mac writes. "No matter what happens in November, his tech term has already won," Mac writes. Politico (Washington, D.C.) (9/7), Fast Company online (9/7) LinkedInFacebookTwitterGoogle+Email this Story
Network Update 
  • Facebook exec says there's no China expansion in sight
    Facebook has no plans to enter China in the foreseeable future, North Asia director Jayne Leung says. Leung said at a conference in Hong Kong that Facebook has not found an approach to social media that is compatible with Beijing's demands and Facebook's own corporate values. (9/7) LinkedInFacebookTwitterGoogle+Email this Story
  • Other News
Ideas in Action 
  • MTV invites Twitter buzz with mystery-concert campaign
    MTV will host four big concerts in "unusual, visually stunning venues" across the country -- but won't tell anyone where the events are to be held. The company has created a dynamic online map that will gradually zoom in on the concerts' locations as more and more people tweet about the events. The concerts will also feature real-time Instagram, Facebook and Twitter integration to amplify online buzz. Brand-E (9/6) LinkedInFacebookTwitterGoogle+Email this Story
  • Vending machine rewards check-ins with free candy
    Advertising executive Tyler DeAngelo has built a gumball machine that dispenses free candy to anyone who checks in on Foursquare or Facebook while standing nearby. DeAngelo says the dispenser offers a cost-effective way for brands to reach thousands of people for the cost of a few pieces of gum. "It's a slightly different way of thinking of the role of a vending machine," he says. Vending Times (9/2012) LinkedInFacebookTwitterGoogle+Email this Story
Research and Reports 
  • Study: People love information, but not the trivia of the social Web
    People aren't suffering from digital information overload, researchers say, but that doesn't mean they're happy about the amount of junk flowing through their social timelines. Interviews with 77 people found that 22 of them said they had negative feelings about social networks, apparently because they were bored by the amount of trivia their contacts posted to the sites. The Huffington Post (9/4) LinkedInFacebookTwitterGoogle+Email this Story
The Takeaway 
Social Shareable 
Position TitleCompany NameLocation
Sr. Business Leader, Global Digital Marketing Strategy and CapabilitiesVISAFoster City, CA
Social Media SpecialistWhiteWave FoodsBroomfield, CO
Click here to view more job listings.

Featured Content 

With so much noise in the digital space, it's critical to treat your engagement like a marathon -- train efficiently and pace yourself so you're ready for the big run."
--Amber Mac, writing at Fast Company online
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the fantastic blog "Damn, I Wish I'd Thought of That!" He runs, where marketers and entrepreneurs learn to be great at word of mouth marketing, and, the community for social media leaders at the world's greatest brands. He taught word of mouth marketing at Northwestern and internet entrepreneurship at Wharton.

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