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- How to evaluate a prospective PR agency
When choosing a PR agency to manage your brand, it's important to evaluate the team you will be working with, writes Alex Honeysett. It's a good idea to have "at least one industry expert on your team who has strong relationships with the journalists and influencers you're targeting," she advises. Also, make sure you understand the payment terms and how the firm will track the results of its outreach efforts. TheDailyMuse.com
(12/19)      
- Top tools for social media marketing
Pinterest surged in popularity in 2012, making it an attractive platform for social media marketing, writes Ilana Bercovitz. As you plan your social media strategy for the coming year, you might want to use tools such as Pinfluencer, which can help you monitor the success of your outreach on Pinterest, and Quozio, which can be used to convert text into images. Small Business Trends
(12/18)
- How to conquer your controlling tendencies
If you feel the need to control other people, it could be because you are letting your anxiety run your life, writes Shelley Prevost, co-founder of Lamp Post Group. You might be a control freak if you micromanage other people or are overly judgmental, she notes. "Rather than attempt to control everyone else, work on becoming a better version of yourself," she advises. Inc. online (free registration)
(12/17)
- 3 simple ways to galvanize your team
To lead your company well, you have to motivate your employees, and that starts with harnessing employees' own ambitions to produce a sense of ownership in the company's results, write Karl Stark and Bill Stewart, managing directors and co-founders of Avondale Strategic Partners. Two other tips: Make sure the company has an exciting purpose that sets itself apart from the competition, and stay positive despite obstacles. Inc. online (free registration)/Herding Gazelles blog
(12/18)
- Small-business tax moves before 2013
Small businesses can make some tax-saving moves in the last weeks before the new year. Among them: accelerate expenses, make charitable contributions, add to your retirement fund and consider whether to apply for the health care tax credit. NetworkSolutions.com
(12/18)
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- It's hard to say how many small businesses would be affected by tax increases
President Barack Obama wants to allow tax rates to rise for people who earn more than $400,000 a year; Speaker of the House John Boehner has suggested using $1 million as the threshold for tax increases. The impact of either proposal is hard to judge, but some small businesses probably would be affected. Raising rates for those who make more than $500,000 could affect 750,000 small-business owners, according to research by the Treasury Department. The Wall Street Journal
(12/19)
 | By helping your people to achieve their ambitions, they will support and enhance your business vision."
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Recent SmartBrief on Main Street Issues:
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