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September 27, 2012
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News about digital retail commerce

  Top Story 
 
  • EBags and the pioneering of social commerce
    EBags has sold more than 14 million bags and garnered more than 2.4 million customer reviews since launching as an online luggage retailer 13 years ago. “It was social commerce before social commerce,” said co-founder Peter Cobb, who went on to say that the retailer and the industry are still working to figure out how to increase sales from social channels. Women's Wear Daily (subscription required) (9/26) LinkedInFacebookTwitterEmail this Story
CMO & CIO Must Read: eCommerce Platform Guide for the Holidays
Avoid the pitfalls of playing it safe with your platform as you prepare for Cyber Monday and holiday sales. Optaros provides you with the 3 essential steps to scale your platform, engage with customers, and set your brand apart throughout the holidays. Download now
  Online Retail Trends 
 
  • Younger shoppers drive the showrooming trend
    Thirtysomething shoppers and their younger counterparts are largely behind the rapid growth of showrooming, using their mobile gadgets and tech savvy to seek out the best deals, according to AlixPartners. “Now that we can check online prices instantaneously by scanning barcodes, taking pictures or speaking into our smart phone, the barriers have come down and it has increased dramatically,” said managing director Joel Binder. Women's Wear Daily (subscription required) (9/26) LinkedInFacebookTwitterEmail this Story
Social Commerce is more than Product Reviews!
Pluck's Product Reviews restore Trust to your shopping experience. But Pluck has 13 other social applications that also help you grow your audience, and foster enduring customer loyalty. Download our Social Commerce Blueprint to see why leaders like Target, Redbox and Whole Foods have chosen Pluck.
  New Media & Technology 
  • Brands keep it real with smartphone-style promotional photos
    For their online campaigns, brands are increasingly using videos and photos that carefully emulate the casual, realistic appearance of user-submitted YouTube and Instagram content. That creates an intimacy and authenticity that can't be found in glossy professional-looking images and videos, marketers explain. "The photos that are resonating online are the ones that come from our phones," says Stacy Mackler of Lancôme USA. The Wall Street Journal (9/26) LinkedInFacebookTwitterEmail this Story
Get Creative: 10 Ways to Think Outside the Box
No matter your business, smart solutions come from out-of-the-box thinking. We all know creativity is king, but are you doing all you can to inspire and encourage creativity in your staff? Read the article and learn 10 ways to inspire creativity at your office.

  Companies in the News 
 
  • Barnes & Noble details U.K. release plans for Nook
    Barnes & Noble will begin taking preorders for its Nook e-readers and tablets from U.K. customers next month and will start delivering the devices there in November, the company said Wednesday. The gadgets, including the newly released HD tablets, will be sold at a wide variety of retail chains including Sainsbury's, Waitrose, Currys, PC World, Blackwell's, Foyles and John Lewis. ZDNet (9/26) LinkedInFacebookTwitterEmail this Story
  • Coach offers high-end items via m-commerce
    With the number of Coach mobile online visitors having "grown exponentially over the last year," the high-end fashion brand is inviting shoppers to make purchases through their handsets. Coach's campaign on CBS News' application promotes the brand's new Legacy line. MobileCommerceDaily.com (9/27) LinkedInFacebookTwitterEmail this Story
Transformational Journeys: Modern Business Planning
Harvard Business Review explores why CFO's and their finance organizations must adapt to the changing landscape of their markets and how big data, organizational collaboration, and new cloud-based planning and analysis technologies are driving successful change.
Click here to access the report.

  Featured Content 
 

  Interactive Advertising 
 
  • How luxury brands fell for Facebook apps
    Luxury brands are increasingly using Facebook applications for their digital campaigns, with marketers saying the apps offer a cost-effective and visually compelling way to introduce consumers to luxury items. Still, it's important not to neglect other digital marketing platforms, says Brittany Mills, director of client services for B Culture Media. "You never want to deter a customer away because they are not able to access the campaign or promotion," she says. Luxury Daily (9/27) LinkedInFacebookTwitterEmail this Story
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Legislative & Regulatory 
  • Mass. official says online sales tax could raise $339M
    Requiring online retailers to collect sales tax could mean about $339 million more in annual revenue for Massachusetts, Treasurer Steven Grossman said. "While I never like to see taxes go up, nevertheless, this is an issue of fairness, Main Street fairness," said Grossman, who wants the state to require Amazon to collect sales tax and also supports an effort to enact federal law on online sales tax. The Sun (Lowell, Mass.)/State House News Service (9/26) LinkedInFacebookTwitterEmail this Story
Get the early bird discount on Retail's BIG Show
The NRF Annual Convention & EXPO is back in New York City next year, January 13-16. Register before Oct. 5, and save $350 off the onsite rate. Attracting 25,000+ in 2012, this is the one place where the industry's best come together. Register now.
  Shop.org Spotlight 
  • Shop.org regional dinners coming to a city near you
    Sign up now to enjoy dinner on us and network with multichannel retailers interested in talking all things e-commerce. Shop.org's regional dinners head to the West Coast for the second week of October, with stops in Los Angeles, Seattle and San Francisco, Oct. 9-11. Space is limited for this popular series so reserve your seat at the table today. View the schedule or register. LinkedInFacebookTwitterEmail this Story
 
  • Which categories are winning big on Pinterest?
    As best practices for Pinterest continue to evolve, brands presenting high-quality images and great click-through experiences are frontrunners in popularity. In a new addition to the Shop.org white paper library, Bizrate Insights shares results of its recent survey which compared consumers’ top 10 retail segments when it comes browsing versus buying on this social media darling, and explains a developing trend of how Pinterest is favoring smaller boutiques and individual sellers. Download the white paper. LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
No one ever said on their deathbed, 'Gee, I wish I had spent more time alone with my computer.'"
--Danielle Berry,
American computer programmer


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