| January 22, 2013 | News for the cable and broadband industry |
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- USA chiefs: Comedy, reality series will help net stay on top
USA Network co-presidents Chris McCumber and Jeff Wachtel discuss the network's plans to bolster its slate of procedural dramas with sitcoms and reality shows in this interview. The changes are meant to help USA, the top-rated ad-driven entertainment channel for the past seven years, stay on top. "We've built such a strong brand, so what we need to do is not make a 180, what we need to do is move the brand forward and advance the brand," McCumber said. Multichannel News
(1/21)      
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- CNN is top cable news network for Sunday's presidential swearing-in
CNN led rivals Fox News Channel and MSNBC during Sunday's official swearing-in for President Barack Obama's second term. CNN garnered 982,000 viewers on average, including 287,000 adults ages 25 to 54, followed by Fox News, with 717,000 viewers and 135,000 in the demo; and MSNBC, with 425,000 and 153,000. Multichannel News
(1/21)
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| Marketing Trends | | |
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- Chevy plans new round of humorous ads set at the dealership
Chevrolet by this summer will start airing a new round of humorous workplace-based ads for its "Under the Blue Arch" campaign meant to portray dealers in a more positive light. The ads, which are similar in tone to NBC's "The Office," will deploy Chevy's new tagline, "Find New Roads." "We've built up some great equity with 'Under the Blue Arch' that we don't want to lose," Chevy marketing chief Chris Perry said. "We've established a look and feel of the dealership that is seen by the consumer as inviting and less scary." Advertising Age (tiered subscription model)
(1/21)
- W+K spot to intro Booking.com relieves the vacation pressure
A $35 million campaign for the Booking.com travel site shows "the delight of right" -- when the person booking a trip has made the right decision, says Mark Bernath, an executive creative director at Wieden+Kennedy Amsterdam. The comedy spot shows various groups of travelers arriving at far-flung destinations with trepidation about whether their accommodations will be fine, then celebrating when they are heroes. It is the first campaign in America for the Amsterdam-based Priceline affiliate. The New York Times (tiered subscription model)
(1/21)
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Find out the latest trends from CES Wednesday with CTAM Wired
On Wednesday, Jan. 23, at 4 p.m. ET, get a recap of the latest tech trends, products, services and companies that will affect cable's business from the Consumer Electronics Show. CTAM Wired will filter what's hot along with the short- and long-term opportunities. Sign up today.
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TV viewing, brand loyalty and engagement
Find out how various forms of social and live interaction, co-viewing behavior, stand-alone and second-screen apps, texting, blogging and social media activities relate to television programming in the CTAM study How Chatter Matters in TV Viewing. For more information, contact Dana@ctam.com.
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