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March 6, 2013
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Knowledge for new solutions from the American Press Institute

  Top Story 
  • Higher subscription rates aren't affecting ad revenues, study finds
    Ad revenues are holding up, even as publishers raise their digital subscription prices and further restrict free access to their sites, according to publishing e-commerce platform Press+. "What we're seeing is a tide sweeping through the industry of publishers lowering their meters and moving to prices that reflect the true value of their content. As a result they’re gaining more reader revenue while continuing to retain all their advertising revenue," said Press+ co-founder Gordon Crovitz. Adweek (3/5), blog (3/5)
  • Reward-seeking readers a key audience for news sites, study finds
    The key for news sites seeking engaged, returning readers is to appeal to a type of reader characterized as a "reward seeker," who uses the Internet in a wide-ranging way for entertainment and gratification, according to a report by Paul Bolls, an associate professor of strategic communication at the University of Missouri. And the way to find and retain these readers is to offer an uncluttered presentation that includes photos and stories with an emotional appeal. MediaPost Communications/Online Media Daily (3/5) LinkedInFacebookTwitterEmail this Story
  • Other News
  • Project Largo provides no-cost website upgrade solution for news sites
    The New Orleans nonprofit The Lens will significantly upgrade its site using Project Largo, a WordPress theme from the Investigative News Network. The upgrade includes optimization for mobile devices through responsive design, at no cost to The Lens. Largo was initiated to build on NPR's previous Project Argo initiative for topic-driven blogs for local stations. Nieman Journalism Lab (3/5) LinkedInFacebookTwitterEmail this Story
  • Other News
  Customer Intelligence 
  • Tumblr adds mobile ads, says it expects a profit
    Tumblr says it expects to turn a profit for the first time this year after expanding its advertising service to include mobile ads. Officials said the company will avoid launching a standard ad network and will instead focus on providing brands with tools for creative promotional work. "We're not bringing them a template or format to complete," says Lee Brown, sales head. "We're giving them a canvas. That takes a lot of time and a lot of thought." Bloomberg (3/5) LinkedInFacebookTwitterEmail this Story
  • How programmatic ad buying will change the ad world
    Programmatic ad buying will allow marketers to avoid the huge, high-risk investments currently associated with major ad campaigns. The technology lets marketers adjust their marketing in real time based on data, writes Barry Lowenthal. "The day is coming soon when programmatic buying will change everything you know about the media business and data jockeys become the rock stars of the agency world," Lowenthal predicts. Adweek (3/5) LinkedInFacebookTwitterEmail this Story
  Media Industry News 
  • Financial Times job cuts on the way as Pearson pares costs
    Layoffs are on the way for the Financial Times' editorial staff of about 600 workers, although management isn't yet revealing any numbers. Owner Pearson says that the FT is now mainly an online publication that requires fewer journalists. The job cuts, which will affect other parts of the Pearson empire as well, come as the company pledges to reduce costs by $151 million. Bloomberg (3/5) LinkedInFacebookTwitterEmail this Story
  Case Studies 
  • Hunger for more content hurts crime reporting
    Journalists say the drive to constantly produce new content leads to crime reporting that leans too heavily on one source and contains factual errors and typos. The industry is still sorting out how to deal with the demand and meet obligations to provide reliable information and context, they say. "I think news sites have yet to figure out the optimal balance between providing a continual diet of breaking news and stories that explain the news or dig a little deeper. I don’t think it’s clear how that’s going to work — and that’s true for everyone, not just criminal justice reporters," said Newsday court reporter Andrew Smith. Stories blog (3/5) LinkedInFacebookTwitterEmail this Story
Every time you spend money, you're casting a vote for the kind of world you want."
--Anna Lappé,
American writer, speaker and activist

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    Contact API
    American Press Institute
    4401 Wilson Blvd, Suite 900
    Arlington, VA 22203
    Phone: (571) 366-1000
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    About API
    The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training, research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.

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