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 | 5 Key Steps to Social Media Engagement
You have an active presence on social channels, but now what? Sharpen your social engagement skills with a new guide on how to amplify social interaction. You’ll learn the 5 key steps to engagement, including how to plan, listen, communicate, measure, & test and improve in this new whitepaper by Marketing Profs. Download 5 Key Steps to Social Media Engagement. |
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- Is Facebook serious about social gifting?
Facebook's Gifts product could turn into a billion-dollar business, Paul Sloan writes. For now, however, Facebook appears focused in the ad-targeting possibilities that open up when users select and buy gifts for their social contacts. "When you buy your friend a gift, you're giving Facebook information about yourself and your friend. ... It's all part of Facebook's effort to sell the most targeted ads on the Internet," Sloan writes. CNET
(11/19)      
- Facebook e-commerce platforms seek Black Friday buzz
Facebook e-commerce providers are looking to fuel interest in their services ahead of Black Friday. E-commerce platform Payvment will run four days of deals during the post-Thanksgiving holiday window, while gift-card service Wrapp is partnering with select retailers to let users give small gift cards to friends and family for free on Wednesday. ClickZ
(11/19)
- An inside view of the Israeli army's social media strategy
With the Israeli Defense Forces' social media use in the spotlight amid the latest Gaza conflict, IDF Capt. Eytan Buchman discusses the military's social media strategy. "We're operating on almost every single account we can to make sure that we can get out our message as fast as possible to as many different audiences as possible," Buchman says. Fast Company online
(11/20)
- Twitter helps educate public about emergency health info
 Thousands of Twitter users every month are using the network to post specific information about responding to heart attacks and conducting CPR, turning the platform into a powerful public-health resource, according to a study. "Twitter is a really powerful tool, and we're just beginning to understand its abilities," says study lead author Raina Merchant. Reuters
(11/19)
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- IBM survey: Middle managers are daunted by social data
Middle managers in corporations are having difficulty integrating social media into their daily business, according to an IBM survey. Only 22% of managers feel prepared to put social media tools to work despite nearly half of companies saying they're investing even more into social practices and technology. "Executive leadership must guide middle management on the value of being a social business and build company-wide support for the use of social practices across organizational functions," Kevin Custis of IBM Global Business Services says. BtoB Magazine
(11/19)
 | Either increase your investment on Facebook ... or consider whether there are better places to reach your fans."
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Recent SmartBrief on Social Media Issues:
- Monday, November 19, 2012
- Friday, November 16, 2012
- Thursday, November 15, 2012
- Wednesday, November 14, 2012
- Tuesday, November 13, 2012
| | | Lead Editor: Jesse Stanchak
Editor at Large: Andy Sernovitz
Contributing Editor: Ben Whitford
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