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February 19, 2013
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News for the non-alcoholic refreshment beverage industry

  Industry News 
  • Ingredients suppliers help beverage-makers bottle beauty
    Since Jan. 1, 2012, a dozen beverage companies have launched products said to curb aging and enhance beauty, according to the Mintel Global New Products Database. Ingredients companies are offering products to meet this need, with Ethical Naturals, for example, selling a resveratrol formulation specifically for beverages. (2/18) LinkedInFacebookTwitterEmail this Story
  • Freshness and environment top packaging priorities
    In a global survey by Ipsos InnoQuest, 55% of shoppers said they pay more for packaging that keeps food fresh or is better for the environment. Further down the list of priorities are spill prevention, temperature control and improved ability to eat or drink on the go. Progressive Grocer (2/18) LinkedInFacebookTwitterEmail this Story
  Health and Nutrition 
  • Ingredients firms offer formulas to boost cognitive health
    Ingredients firms are developing beverage formulations aimed at improving cognition. "There is a need to deliver cognitive-enhancing foods and beverages to all types of consumers looking for healthy products that provide portable, convenient and tasty delivery of nutrients for cognitive performance," said Cathy Arnold, senior formulation scientist with Fortitech. (2/18) LinkedInFacebookTwitterEmail this Story
  • Study: Menu labels help least-health-conscious diners the most
    Oklahoma State University researchers who studied customers at a campus restaurant found that the least-health-conscious diners consumed the fewest calories when ordering off menus that listed calorie counts or color-coded healthier options. Overall, diners using the alternative menus ate fewer calories than those who ordered off standard menus. People who are not health conscious, however, are "precisely the people that menu labeling laws are often trying to influence," the researchers wrote on the website of the International Journal of Behavioral Nutrition and Physical Activity. Reuters (2/15) LinkedInFacebookTwitterEmail this Story
  Environment Watch 
  • Why green leaders should be elephant hunters
    Sustainable leadership is all about identifying the elephants in the room, writes InterfaceFLOR sustainability chief Mikhail Davis. That means spotting and tackling the big, thorny problems that everyone in your industry would rather ignore. "This doesn't mean you shouldn't work on anything else in sustainability, but it does mean that everything else will be less meaningful if you're ignoring the elephant in your room," Davis writes. (2/15) LinkedInFacebookTwitterEmail this Story
  Marketing Report 
  • Marketers may soon need more than a clever tweet to stand out
    Quick-thinking Twitter reactions to events, such as Oreo's moves during the Super Bowl's electrical issues, are getting attention as brilliant marketing, but that may change as more marketers take up the practice, experts say. "From now on, brands are going to have to do a lot more to stand out because the pool of real-time participants is going to get crowded," says Shama Kabani of The Marketing Zen Group. Starbucks' use of a snowstorm to run a promotion -- turning Twitter into a call-to-action -- may be the sort of moves marketers have to make to distinguish themselves on social media, writes Christopher Heine. Adweek (2/18) LinkedInFacebookTwitterEmail this Story
  ABA News 
  • The ABA tweets: Follow us on Twitter
    Now you can follow the ABA on Twitter! We keep you updated daily on the latest beverage industry news and bring you the information you need. Follow us today @Ameribev. LinkedInFacebookTwitterEmail this Story
Everything that lives, lives not alone, nor for itself."
--William Blake,
British poet and painter

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