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January 30, 2013
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News for business-to-business marketing professionals  |

  Top Story 
  • Google beta tests Shopping search for B2B buyers
    Google Shopping has gone B2B. The search giant has quietly rolled out a beta version of Google Shopping for Suppliers, which allows buyers to search for B2B products. The service differs from Google Shopping in its pricing and shipping policies, allowing for more flexibility. Also, the service has only two categories so far, electronics and electrical components, but Google is hinting at an expansion, writes Chris Crum. WebProNews (Lexington, Ky.) (1/30) LinkedInFacebookTwitterEmail this Story
  • Google to conduct marketing webinars on digital advertising: Google is hosting a series of webinars to help businesses learn the art of building awareness and driving sales through its online marketing mechanisms. The "Learn with Google" program excludes social media rivals such as Twitter and Facebook, but includes topics such as "Brand Building in a Multiscreen World" and "Getting Started with Dynamic Remarketing." VentureBeat (1/29) LinkedInFacebookTwitterEmail this Story
Find and remove bad actors from your campaigns
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  Eye on Marketing 
  • Serena engages buyers with a Web drama starring fictional CIO
    Serena Software created a drama series starring a fictional chief information officer called Doug Serena in order to engage executive-level enterprise buyers. The marketing department considered a comedy but opted for a drama in which the CIO is under siege by a competitor. The five episodes featured professional acted and ran on YouTube and the company's microsite. Technology editors, industry analysts and CIOs were among the people following the Doug Serena character's Twitter feed. BtoB Magazine (1/29) LinkedInFacebookTwitterEmail this Story
Report: Top 100 E-Retailers’ Email Strategies
Find out how leading e-retailers are using email to welcome new users, recover abandoned shopping carts, and grab customer attention. Learn what companies are doing right, what they can do to improve engagement, and get recommendations on how to make your emails stand out. Download the report
  Tech Edge 
  • RIM has enterprise apps ready to run on BlackBerry 10
    Research In Motion says companies such as SAP, Cisco, Box, Bloomberg, The Wall Street Journal and BigHand have readied enterprise-oriented applications for the BlackBerry 10, which is being released today. "We are having a very good experience developing enterprise-grade finance apps on the BlackBerry 10 platform using the SAP Mobile Platform," says Pete Graham, SAP's director of finance solutions and mobility. ZDNet (1/29) LinkedInFacebookTwitterEmail this Story
  • Other News
From Baby Boomer to Millennial
Michael Parrish Dudell, bestselling author and one of nation's leading Millennial voices, explains why now, more than ever, is the time for businesses to anticipate the rapidly evolving expectations of the new workforce or face the very real threat of irrelevance. Read the brief to get the facts on the huge impact Millennials will and are making in the workplace.
  People on The Move 
  • Jeremy Skule is senior vice president and chief marketing officer of NASDAQ OMX, after being promoted from senior vice president of global marketing and communications. SNL Financial (free content) (1/29) LinkedInFacebookTwitterEmail this Story
  • Robert Boucher is director of digital delivery and technology at integrated marketing agency David&Goliath, coming from BLT & Associates, where he was director of creative technology. BtoB Magazine (1/25) LinkedInFacebookTwitterEmail this Story
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  Association News 
  • BMA Houston -- Event -- Show the love
    This event will be held Thursday, Feb. 7, from 5:30 to 7 p.m., at J. Black's Feel Good Kitchen & Lounge, 110 Heights Blvd., in Houston. This event is Houston marketers' opportunity to show how much they love marketing by entering the BMA Houston heart box decorating contest, helping raise money for the BMA Houston Scholarship Program. Read more. LinkedInFacebookTwitterEmail this Story
  • Slack: Annual BMA conference ready to "blaze" in Chicago
    Gary Slack spearheads planning for the 2013 International BMA Conference, which will take place May 29 to 31 in Chicago. The chairman and chief experience officer of Slack and Co. already has organized the annual conference four times, and the event has tripled in size during his tenure. "We expect more than 1,000 people this year," he says. "One of the reasons that our conference has grown to where it is today: About 90% of our speakers are corporate marketers. When you come to the BMA conference, you know that you're going to be listening to peers." Read more. LinkedInFacebookTwitterEmail this Story
Learn more about BMA ->Home  |  About BMA  |  Chapters  |  Events  |  Join BMA  |  Resources

Resentment is like taking poison and waiting for the other person to die."
--Malachy McCourt,
Irish-American actor, writer and politician

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