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October 10, 2012
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Today's Buzz 
  • Commentary: Embrace social media to empower serendipity
    Social media is evolving into "a kind of serendipity engine," randomizing our lives in novel and often fruitful ways, Mathew Ingram writes. For example, Foursquare check-ins can lead to chance meetings, while throwaway tweets can blossom into meaningful discussions, Ingram writes. "[T]hat injection of randomness or serendipity is one of the unsung features of social-media tools," he writes. GigaOm (10/9) LinkedInFacebookTwitterGoogle+Email this Story
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Network Update 
  • Retio helps track Mexican drug cartels
    Two young Mexicans have created a social application called Retio that lets users post localized updates on violence and drug-related crime. That's helping Mexicans keep tabs on crime and increasing pressure on law enforcement officials to address the problem, the app's proponents say. The creators say they would like to bring the tool to other countries as well. Fox News Latino (10/9) LinkedInFacebookTwitterGoogle+Email this Story
  • Is Twitter hurting our political discourse?
    Pundits swiftly declared President Barack Obama the loser of last week's presidential debate, but that might say more about the media than about Obama's performance, Richard Just writes. Twitter-obsessed journalists now value the swift back-and-forth of blogging and tweeting more than the measured arguments of longer-form formats, and that affects their reading of current events, Just writes. "Obama's strengths don't translate very well to the ... kind of debate that our new journalistic culture of instantaneous opinion values so highly," he writes. The Daily Beast (10/10) LinkedInFacebookTwitterGoogle+Email this Story
Ideas in Action 
  • How Google+ brings NASA down to earth
    NASA is using Google+ to introduce the public to its experts, to offer updates on major events and breakthroughs, and to make its projects seem less starry-eyed, says Jason Townsend, the space agency's deputy social media manager. "It really shows the human side of our government organization," Townsend says. FierceGovernmentIT (10/9) LinkedInFacebookTwitterGoogle+Email this Story
  • Taco Bell engages diners with Instagram
    Instagram photos of users' favorite Taco Bell meals are the ticket to prizes in the restaurant chain's latest mobile campaign. The effort is Taco Bell's latest digital promotion for its Doritos Locos Tacos, with a year's supply of the tacos being among the contest's prizes. "Mobile becomes an extension of a person, so we are trying to take advantage of it through social media," said Nick Tran, social media lead for Taco Bell. Mobile Marketer (10/10) LinkedInFacebookTwitterGoogle+Email this Story
Research and Reports 
  • Social media is enlisted to fight sexually transmitted diseases
    Young people who were asked to "like" a Facebook page that provided them with information about sexually transmitted diseases were more likely to use safe practices in their future intimate encounters, according to a University of Colorado study. Still, the effect appears to be fleeting: six months later, researchers found that most subjects had reverted to their previous unsafe habits. Forbes (10/9) LinkedInFacebookTwitterGoogle+Email this Story
  • Do you use internal social media tools to spur innovation within your organization?
    No  62.82%
    Yes  37.18%
  • Do you incorporate paid advertisements into your social media efforts?

The Takeaway 
  • Facebook ads and social buzz go hand in hand
    Facebook's social ads are a powerful tool for engaging and sustaining conversations with your top consumers -- and also with their friends, writes Michael Scissons. "We've known for decades that social recommendations drive sales. Consistently delivering the right messages to the friends of your top consumers should be" a high priority for marketers, he writes. Advertising Age (tiered subscription model) (10/9) LinkedInFacebookTwitterGoogle+Email this Story
Social Shareable 
  • Tour de France-caliber bike gets an extreme workout
    U.K. stunt rider Martyn Ashton got his hands on a fancy carbon-frame road bicycle like the one used by Tour de France racers, and he gave it a wall-hopping, wheelie-pulling workout to test its mettle on a variety of terrains. YouTube (10/9) LinkedInFacebookTwitterGoogle+Email this Story
Position TitleCompany NameLocation
Customer service Representative/BookkeeperDuval Srt CoutureNew York, NY
Social Media Manager (2 positions)Airlines for AmericaWashington, DC
Click here to view more job listings.

Your CFO will be unhappy if you spend more talking to consumers than they are worth."
--Michael Scissons, CEO of Syncapse, writing in Advertising Age
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the fantastic blog "Damn, I Wish I'd Thought of That!" He runs, where marketers and entrepreneurs learn to be great at word of mouth marketing, and, the community for social media leaders at the world's greatest brands. He taught word of mouth marketing at Northwestern and internet entrepreneurship at Wharton.

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