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December 26, 2012
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News for mobile marketing professionals

  Top Story 
 
  • Strong mobile-ad growth is projected for 2013 in spite of "fiscal cliff"
    The U.S. "fiscal cliff" is expected to keep ad spending in traditional media flat in 2013, but mobile is still likely to see strong growth, according to ZenithOptimedia. Factors working in mobile's favor are its low cost and promise of consumer engagement, which should be appealing to budget-conscious advertisers in an economy constrained by higher taxes, writes Chantal Tode. Experts note, however, that if the cuts cause another recession, that economic situation could affect mobile-ad sales. Mobile Marketer (12/26) LinkedInFacebookTwitterEmail this Story
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  Consumer Engagement 
  • Universal hosts a mobile site for "Les Miserables"
    Universal Pictures is marketing the movie version of "Les Miserables" in mobile ads within the Pandora iPhone application to entice music fans to buy tickets. A mobile-optimized site for the movie includes galleries, video, a ticket-buying mechanism and an offer to download the book through Apple's iBookstore. The studio is allowing fans to sign up for alerts and follow the movie via social media. MobileCommerceDaily.com (12/26) LinkedInFacebookTwitterEmail this Story
  • Kraft mobile campaign offers quick recipes
    Quick and easy recipes incorporating Kraft products are the centerpiece in the company's latest mobile campaign on Pandora's iPhone application, with images of the final product providing the lure for users to click. The ad takes users to a mobile-optimized recipe site, complete with video. "Kraft's new mobile ad campaign is very cleverly designed, just right designed for Kraft with the 'Make Something Amazing' tagline. ... When I see those attractive images, I really want to experience how amazing they are," said Isabella Lin, content director at Appitalism. Mobile Marketer (12/26) LinkedInFacebookTwitterEmail this Story
Want to Be a Better Salesperson? Build Relationships
Today's knowledge-hungry consumers often know as much about a product as the people trying to sell it. So what's your sales edge? Learning to build stronger relationships with your clients. Read the featured article.

  Marketing & Sector Solutions 
  • Working on a tablet app for kids? Get to Sesame Street
    Sesame Workshop, the production company behind the Sesame Street program on PBS, has suggestions for developers on creating educational children's applications for tablet computers. Its guidelines offer advice on icon placement, fonts, sound elements and how to offer encouragement to a youngster who chooses the wrong answer to a question. All Things D (12/24) LinkedInFacebookTwitterEmail this Story
  Industry By the Numbers 
 
  Making It Work 
  • Simple steps can optimize e-mail campaigns across many screens
    One-column design and simple calls to action are among the features that e-mail marketers can incorporate to ensure their mobile campaigns offer an optimal viewing experience. Such universally applicable steps are necessary as designing different templates for each of the many devices now on the market becomes impractical. "Break out of the 'mobile template' mindset and focus on developing a library of responsively designed, device-agnostic email templates. As more tablets and smartphones are introduced, your emails will continue to render beautifully. Your designers and customers will thank you," writes Adam Steinberg. VentureBeat (12/25) LinkedInFacebookTwitterEmail this Story
  Featured Content 
 

  MMA News 
  • Webinar: Going mobile -- Top 3 privacy tips for 2013 (Feb. 6)
    Strong privacy practices are no longer optional for mobile applications. Not only are they a requirement dictated by government and app stores, but they are demanded by consumers who weigh privacy heavily in their decision on whether to engage with your app. Why should mobile privacy matter to you? Which industry regulations affect your business? What should you be focusing on in 2013 when it comes to privacy? Join Brian Wiechowski, Director of Business Development -- Mobile Solutions at TRUSTe, in a webinar that will help answer the above questions and also cover the following topics: Mobile Privacy 101: compliance, brand, and consumer engagement; State of the industry: regulation, self-regulation, and consumer behaviors' Your top three priorities for 2013: privacy policies, data collection, and consumer preference. Learn more and register for this free webinar. LinkedInFacebookTwitterEmail this Story
  • MMA Forum San Francisco: The Power of Mobile in the Marketing Mix, Jan. 29-30
    As a channel, mobile has sparked a new age of connectedness and an infinite world of highly personal marketing engagement. When more than 90% of consumers have their mobile phone within arm's reach 24/7, it's abundantly apparent that mobile's "power of the personal" must be at the heart of the connected experience, supporting and strengthening all channels in a successful marketing mix. Join us at the San Francisco Forum to hear from leading marketing pioneers who are blazing the trails with mobile at the center of their broader marketing strategies. Discover how the use mobile data can accelerate the path to purchase, how leading retail brands are using mobile to derive loyalty, how to apply mobile analytics to optimize your campaigns across channels and how to embrace the new mobile connected age to transform not only you're your thinking, but also your business. Walk away from this information-packed 2-day event with your own roadmap for how to effectively infuse mobile into your brand's broader marketing strategy and send you on the right path for 2013 and beyond. Learn more or register for the forum. LinkedInFacebookTwitterEmail this Story
Learn more about MMA ->Contact the MMA | About the MMA | Join the MMA | Events
Mobile Marketing Resources | Industry Directory

 
Position TitleCompany NameLocation
Director, Media StrategyCablevisionBethpage, NY
Director, Consumer Online MarketingCablevisionBethpage, NY
Media Tech EngineerWildTangent, Inc. Redmond, WA
Account Executive, MobileAOLMultiple Locations, United States
Director of Social MediaRatify, IncBellevue, WA
Regional Director, Sales DevelopmentPandoraNew York, NY
Digital Media Planner/BuyerShine United, LLCMadison, WI
Click here to view more job listings.

  SmartQuote  
Never get so fascinated by the extraordinary that you forget the ordinary."
--Magdalen Nabb,
British author


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