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March 26, 2013
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  Best Business Practices 
  • Jump-starting your content-marketing strategy
    Setting up a blog is a crucial step for successful content marketing, Boney Pandya writes. You should attempt to post several times per week without sacrificing content quality, he writes, and make sure you blog with a purpose. Other methods for creating content are infographics and news releases. Small Business Trends (3/24) LinkedInFacebookTwitterEmail this Story
  • Using the radio to reach millennial customers
    Research shows that members of the millennial generation are dedicated radio listeners, writes Mary Beth Garber of Katz Radio Group. You can harness the power of radio by using it to promote your events and by tapping into the affinity that listeners feel for their favorite radio personalities to market your brand, she writes. MarketingProfs (3/22) LinkedInFacebookTwitterEmail this Story
  Industry Insight 
  • Commentary: Focus on reaching women with life insurance
    The life insurance industry needs to enhance its outreach to women, who too often lack coverage or are under-insured despite their key role in researching and guiding purchases of the product, writes Rose Cahill of Acxiom. In order to reach this demographic, agents and brokers should update their marketing plans to include detailed customer profiles, interaction history and the appropriate channels, Cahill writes. "Relevant, engaging content and offers will retain, grow and optimize your business," she writes. National Underwriter Life & Health (3/22) LinkedInFacebookTwitterEmail this Story
  • Other News
  Market Trends 
  • Thousands of seniors speaking out against MA cuts, AHIP says
    More than 40,000 seniors have contacted AHIP by phone and through letters and personal visits to show their opposition to proposed Medicare Advantage reductions, the industry group said Monday. AHIP has said the cuts would be a "crushing blow" to insurers and consumers, and it is conveying the message through reports, polls and ads. The Hill/Healthwatch blog (3/25) LinkedInFacebookTwitterEmail this Story
  • New rules on wellness address incentives
    New federal wellness program rules scheduled for 2014 will require companies to come up with alternate ways employees can win wellness incentives or rewards if their medical conditions make it difficult for them to meet health-related goals. Benefit Commerce Group President Chris Hogan said about 10% of the companies his firm works with have health-contingent programs that link insurance premiums to health requirements but that could hit 50% next year as employers see how the initiatives can help the bottom line. American City Business Journals/Phoenix/Health Care Daily blog (3/22) LinkedInFacebookTwitterEmail this Story
  Health Insurance Plan Company News 
  Vendor Company News 
  AHIP News 
  • Prepare for 2014 at AHIP's June Exchange Conference
    As the health care industry focuses on the logistics of Exchange implementation and QHP applications, attending AHIP's Exchange Conference, June 12 in Las Vegas, will be more important than ever. The Exchange Conference is being held in conjunction with AHIP's Institute 2013, providing you an opportunity for additional learning and networking. Register today. LinkedInFacebookTwitterEmail this Story
  • Protect Medicare Advantage
    Proposed changes to Medicare Advantage payments will impact the 14 million beneficiaries who rely on this critically important part of Medicare. Combined with the cuts included in the health reform law, these changes will likely result in higher out-of-pocket costs, reduced benefits and fewer health care choices. Join the Coalition for Medicare Choices to preserve Medicare Advantage. LinkedInFacebookTwitterEmail this Story
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It is often laziness and timidity that keep us within our duty while virtue gets all the credit."
--François de la Rochefoucauld,
French writer

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