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April 11, 2012
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Put your money where your market is

  Top Story 
  • Discovery en Español shows audience appeal in Q1
    Discovery en Español in the first quarter of the year scored its best prime-time ratings ever among Hispanic viewers. Discovery en Español placed first among Hispanics at 10 p.m. and 11 p.m., and was second in prime time among the 18 to 34, 18 to 49 and 25 to 54 segments. Ratings increased 22% among women 18 to 49 and 8% among all viewers 18 to 49, compared with the same period a year earlier. The Miami Herald (free registration) (4/3) LinkedInFacebookTwitterEmail this Story
  Local Markets 
  • Charter to sell S.C. system to Hargray
    Charter Communications plans to sell a cable system covering 7,000 customers in Beaufort County, S.C., to Hargray Communications. The sale, as long as closing conditions are satisfied, should be finalized by June 30. The terms of the deal were not listed in this article. (4/9) LinkedInFacebookTwitterEmail this Story
  Campaigns and Agencies 
  • Comcast cloud-based ad system signs NHL Network
    The NHL Network has tapped the Comcast Media Center's Advertising Distribution Network to supply promos to its affiliates. The cloud-based ADN is used by more than 220 TV networks and ad entities, as well as 16 of the nation's biggest cable providers. (4/5) LinkedInFacebookTwitterEmail this Story
  • Epix thinks big with promos for Marvel Heroes Weekend
    Epix is using its first nationwide branding effort to promote its April 27 to 29 Marvel Heroes Weekend, which is being offered as a free preview of the channel to affiliate partner subscribers. The event, which is the subject of ads on broadcast and cable networks, will feature the U.S. TV debut of "Captain America: The First Avenger," as well as airings of "Iron Man 2" and "Thor." Multichannel News (4/9) LinkedInFacebookTwitterEmail this Story
  Research and Report 
  • Smaller cable nets see viewership grow, but top 25 are down overall
    Cable networks that ranked outside the top 25 from September to January increased their overall audience by 2%, while the top 25 saw their viewership slide 3% overall, RPA has found. Some top cable networks did manage to increase their audiences, however, such as Food Network, which improved 17%; Adult Swim and Discovery, both of which improved 12%; and Cartoon Network, which improved 7%. Among those that saw audiences shrink were Nick at Nite, which was off 29%; ION, which declined 15%; and TNT, which decreased 13%. MediaPost Communications/MediaDailyNews (4/9) LinkedInFacebookTwitterEmail this Story
  • Boomers are ready to watch exclusive TV content online
    Forty-six percent of viewers said they'd be likely to look up a new product or brand if mentioned in an online video, according to a Digitas summary of a Harris survey set to be presented at the upcoming Digital Content New Fronts event. Brand content has become increasingly important because "today's viewer is not just passively sitting and watching -- they're sharing, talking, clicking, testing," says Digitas' Stephanie Sarofian. Almost half of the 55-plus demographic said they might watch online content related to their favorite TV shows. The Hollywood Reporter (4/4) LinkedInFacebookTwitterEmail this Story
  Next Gen Advertising 
  • Major cable operators continue to invest in iTV concept and ads
    Comcast and Time Warner Cable remain committed to the potential of interactive TV as an ad tool and a way to engage audiences, in spite of Canoe Ventures' decision to end its iTV initiative. Comcast soon will increase the number of households using its application based on CableLabs' Enhanced TV Binary Interchange Format from 15 million to 18 million homes, Mike Ortman, Comcast vice president of content strategy and operations for video services, said at an industry event. Meanwhile, Time Warner Cable has deployed EBIF on 10 million set-tops in 7.5 million households, and is marketing iTV ads in 30 markets, with 50 of its 52 markets iTV-ready, said Chris Faw, senior vice president of operations for Time Warner Cable Media Sales. Multichannel News (4/5) LinkedInFacebookTwitterEmail this Story
  Programming News 
  • ESPN retains hold on overall audience and key demo
    Although ESPN's overall audience and 18 to 49 viewership decreased through Jan. 15, the sports giant has retained its spot as the highest-ranked cable network in both categories, media agency RPA has found in a report based on Nielsen's C3 commercial ratings plus three days of time-shifted viewing. USA Network placed second to ESPN in overall viewership, although TBS rivals it in certain demographics. MediaPost Communications/MediaDailyNews (4/5) LinkedInFacebookTwitterEmail this Story
  Digital Media 
  • Nielsen, comScore woo big brands with online-ratings tools
    Nielsen and comScore are courting brands such as P&G, Unilever, General Mills and Kraft as they seek to popularize rival online ad-ratings systems. Nielsen has received Media Rating Council accreditation for its Online Campaign Ratings tool, which uses anonymous Facebook data to provide advertisers with demographic data. Now comScore is closing in on accreditation for its Validated Campaign Essentials program, which includes a "viewability" measure to ensure ads are served in places where they're actually visible to consumers. Advertising Age (tiered subscription model) (4/9) LinkedInFacebookTwitterEmail this Story
You're never as good as everyone tells you when you win, and you're never as bad as they say when you lose."
--Lou Holtz,
American football coach, sportscaster, author and speaker

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