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November 2, 2012
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News about digital retail commerce

  Top Story 
 
  • Execs share tips on e-commerce holiday marketing
    Thanksgiving Day continues to grow as a key holiday sales day for online retailers, one of several insights offered by a panel of e-commerce executives from Belk, Harry and David and Sport Chalet. The retailers shared insights on marketing for the upcoming holiday season in recent Shop.org webinar, including how social media is likely to drive sales and the effect of mobile's growing influence. Shop.org Blog (11/2) LinkedInFacebookTwitterEmail this Story
The Social Media ROI Cookbook: Six Ingredients Top Brands Use
In this free report, industry expert, Altimeter, explores the most effective "ingredients" for measuring the revenue impact of social media, providing insights and case studies from an array of top companies. Offerpop is happy to make this penetrating study available to SmartBrief readers. Download it for free!
  Online Retail Trends 
 
  • Daily deal sites scramble in Sandy's wake
    Several daily deals set up before Hurricane Sandy hit offer meals, services and hotel stays at New Jersey shore and lower Manhattan businesses, many of which are without power and uncertain as to when they will reopen. LivingSocial's director of communications said the company is reaching out to merchants to assess on a case-by-case basis whether deals will be redeemable. Advertising Age (tiered subscription model) (10/31) LinkedInFacebookTwitterEmail this Story
[Retail Checklist] Are You Doing Digital Right?
Retail is evolving and digital is the thread that ties customers to your brand, are you providing your customers with the right digital experiences, in-store and online? Here are five questions to ask to make sure you're on the right track. Download now to get the checklist.
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  New Media & Technology 
  • Google Wallet extends appeal with e-commerce payments for mobile
    In the struggle to seize ground in the slowly developing mobile-wallet field, Google is expanding the functionality of its offering by adding easy, three-tap checkouts for e-commerce sites that provide Google Wallet as an option. The feature is designed to make Google Wallet a more attractive choice for consumers. But it should also help online retailers consummate m-commerce sales, 97% of which are abandoned on smartphones due to the difficulty of filling out payment information on a tiny screen. TechCrunch (11/1) LinkedInFacebookTwitterEmail this Story
  • How fashion labels are using online video as a virtual runway
    Yuli Ziv, founder and CEO of the Style Coalition, discusses how the fashion industry is embracing online video as a marketing tool. "Video is a great medium for fashion brands because it allows them to bring their creations to life. It's an entertaining format that could include many different lifestyle elements and provide a fuller picture of the brand message," Ziv said. eMarketer (11/2) LinkedInFacebookTwitterEmail this Story
  Companies in the News 
  • PayPal joins price-matching game
    PayPal introduced price matching for the holidays, promising to make up the difference if a customer using the service to pay finds the same item elsewhere for less, the eBay-owned company said. The program aims to persuade consumers to use PayPal in store and online. Reuters (11/1) LinkedInFacebookTwitterEmail this Story
  • Vantiv to pay $361 million for online payment company
    Payment processor Vantiv will pay $361 million to acquire online payment services provider Litle & Co. “The acquisition of Litle & Co. will enable us to offer leading, integrated products in high-growth markets, allowing our clients to engage with their customers across multiple channels," Vantiv CEO Charles Drucker said. Internet Retailer (10/31) LinkedInFacebookTwitterEmail this Story
  • Rakuten debuts e-reader to fend off rivals
    Japan's Rakuten released a new version of the Kobo e-reader and cut prices on others amid growing competition from Amazon and Sony at home. "We are launching new devices and they are evolving, so we want to offer a more affordable price," President Hiroshi Mikitani said. Bloomberg (11/1) LinkedInFacebookTwitterEmail this Story
  • Monogram launches app aimed at fashionistas
    Monogram, a startup, has launched an iPad application that offers fashion fans a curated catalog of styles from several retailers including Neiman Marcus, Saks, Bloomingdale's and Nordstrom, as well as online-only players such as Gilt Groupe and MyHabit. TechCrunch (11/1) LinkedInFacebookTwitterEmail this Story
  • Other News
  Interactive Advertising 
  Shop.org Spotlight 
  • Why retailers should design mobile for the experience, not the device
    Pharmaceutical reps with iPads have doubled their time spent with doctors, a significant metric of success for the industry. But how does this application of mobile relate to retail? At Shop.org’s Annual Summit in Denver, a panel of e-commerce executives each shared how they see mobile shaping the next several years in the industry, and why mobile should not be about completing the transaction -- but instead driving a better overall experience for associates and customers. Read more. LinkedInFacebookTwitterEmail this Story
 
  • Looking to hire? Post now on the Shop.org job board
    The Shop.org job board is available to all members as a platform for sharing job opportunities relevant to retailers and service providers within the online and multichannel retail industry. Including analytics, IT and general e-commerce positions, choose from over ten categories to share job openings and build your team through the best digital community in the business. Visit the job board. LinkedInFacebookTwitterEmail this Story
Learn more about Shop.org ->Website  |  Events  |  Research  |  Shop.org Blog  |  Join Shop.org

  SmartQuote 
Thinking is the enemy of creativity. It's self-conscious, and anything self-conscious is lousy. You can't try to do things. You simply must do things."
--Ray Bradbury,
American writer


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