| News about digital retail commerce |  |
- Execs share tips on e-commerce holiday marketing
Thanksgiving Day continues to grow as a key holiday sales day for online retailers, one of several insights offered by a panel of e-commerce executives from Belk, Harry and David and Sport Chalet. The retailers shared insights on marketing for the upcoming holiday season in recent Shop.org webinar, including how social media is likely to drive sales and the effect of mobile's growing influence. Shop.org Blog
(11/2)     
 | The Social Media ROI Cookbook: Six Ingredients Top Brands Use
In this free report, industry expert, Altimeter, explores the most effective "ingredients" for measuring the revenue impact of social media, providing insights and case studies from an array of top companies. Offerpop is happy to make this penetrating study available to SmartBrief readers. Download it for free! |
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| Online Retail Trends |  |  |
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- Daily deal sites scramble in Sandy's wake
Several daily deals set up before Hurricane Sandy hit offer meals, services and hotel stays at New Jersey shore and lower Manhattan businesses, many of which are without power and uncertain as to when they will reopen. LivingSocial's director of communications said the company is reaching out to merchants to assess on a case-by-case basis whether deals will be redeemable. Advertising Age (tiered subscription model)
(10/31)
| New Media & Technology | | |
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- Google Wallet extends appeal with e-commerce payments for mobile
In the struggle to seize ground in the slowly developing mobile-wallet field, Google is expanding the functionality of its offering by adding easy, three-tap checkouts for e-commerce sites that provide Google Wallet as an option. The feature is designed to make Google Wallet a more attractive choice for consumers. But it should also help online retailers consummate m-commerce sales, 97% of which are abandoned on smartphones due to the difficulty of filling out payment information on a tiny screen. TechCrunch
(11/1)
- How fashion labels are using online video as a virtual runway
Yuli Ziv, founder and CEO of the Style Coalition, discusses how the fashion industry is embracing online video as a marketing tool. "Video is a great medium for fashion brands because it allows them to bring their creations to life. It's an entertaining format that could include many different lifestyle elements and provide a fuller picture of the brand message," Ziv said. eMarketer
(11/2)
| Companies in the News | | |
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- PayPal joins price-matching game
PayPal introduced price matching for the holidays, promising to make up the difference if a customer using the service to pay finds the same item elsewhere for less, the eBay-owned company said. The program aims to persuade consumers to use PayPal in store and online. Reuters
(11/1)
- Vantiv to pay $361 million for online payment company
Payment processor Vantiv will pay $361 million to acquire online payment services provider Litle & Co. “The acquisition of Litle & Co. will enable us to offer leading, integrated products in high-growth markets, allowing our clients to engage with their customers across multiple channels," Vantiv CEO Charles Drucker said. Internet Retailer
(10/31)
- Rakuten debuts e-reader to fend off rivals
Japan's Rakuten released a new version of the Kobo e-reader and cut prices on others amid growing competition from Amazon and Sony at home. "We are launching new devices and they are evolving, so we want to offer a more affordable price," President Hiroshi Mikitani said. Bloomberg
(11/1)
- Monogram launches app aimed at fashionistas
Monogram, a startup, has launched an iPad application that offers fashion fans a curated catalog of styles from several retailers including Neiman Marcus, Saks, Bloomingdale's and Nordstrom, as well as online-only players such as Gilt Groupe and MyHabit. TechCrunch
(11/1)
| Interactive Advertising | | |
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| Shop.org Spotlight | | |
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- Why retailers should design mobile for the experience, not the device
Pharmaceutical reps with iPads have doubled their time spent with doctors, a significant metric of success for the industry. But how does this application of mobile relate to retail? At Shop.org’s Annual Summit in Denver, a panel of e-commerce executives each shared how they see mobile shaping the next several years in the industry, and why mobile should not be about completing the transaction -- but instead driving a better overall experience for associates and customers. Read more.
- Looking to hire? Post now on the Shop.org job board
The Shop.org job board is available to all members as a platform for sharing job opportunities relevant to retailers and service providers within the online and multichannel retail industry. Including analytics, IT and general e-commerce positions, choose from over ten categories to share job openings and build your team through the best digital community in the business. Visit the job board.
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Nearly two-thirds of Americans who own tablets plan to use their device to research and purchase holiday gifts, décor, and more this year. Source: 
