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November 15, 2012
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Knowledge for new solutions from the American Press Institute

  Top Story 
  • FT drops pay model for blogs
    The Financial Times is in the process of abandoning the pay model for all its blogs. Key in the decision appears to be the paper's popular and influential Alphaville blog, which the FT has always offered for free in an attempt to reach influential U.S. leaders. Moving forward, however, registration will be required for the blogs, to better sell targeted advertising. Reuters/Felix Salmon blog (11/13) LinkedInFacebookTwitterEmail this Story
  • Sponsored stories trend may be difficult to avoid
    Native advertising -- in the form of ads that closely resemble editorial content -- could even be in The New York Times' future, as the concept gains broader traction, argues Jeff John Roberts. Such august publications as Forbes and the Atlantic already offer sponsored stories, and The New York Times Co.'s recently launched an Insights feature with clearly labeled paid content. (11/14) LinkedInFacebookTwitterEmail this Story
  • Other News
  • New York Times revamps Crosswords online
    For the first time in more than a decade, The New York Times has redesigned its online Crosswords section, with an improved interface and navigation. The Times is also offering an introductory video series with Crosswords Editor Will Shortz and plans to add features later, including competitive play and social media integration. (11/14) LinkedInFacebookTwitterEmail this Story
  Customer Intelligence 
  • Publishers are the real cookie monsters, says e-privacy firm
    Online publishers use about twice as many persistent cookies as do e-commerce sites, according to an analysis by online-privacy company Truste. The counterintuitive finding suggests that publishers use third-party cookies intended to support ad targeting, while e-commerce sites focus on in-house cookies designed to personalize users' shopping experience, says Truste exec Kevin Trilli. Adweek (11/14) LinkedInFacebookTwitterEmail this Story
  Media Industry News 
  • Buffett's World Media closing Va. paper
    The Manassas News & Messenger of Virginia, in publication since 1869, is being shut down at the end of the year by its new owner, Warren Buffett's World Media Enterprises. In all, 33 jobs are being lost at the 10,000-circulation paper, in addition to 72 more jobs across the Southeast. The News & Messenger had not been profitable for years and "we didn't see any way to really turn it back into a profitable enterprise, reliably,” said World Media Chairman Terry Kroeger. Omaha World-Herald (Neb.) (11/14) LinkedInFacebookTwitterEmail this Story
  • Other News
  Case Studies 
  • Hyperlocal hard to pin down but important to quantify
    Quantifying the number of hyperlocal news sites across the U.S. is largely a matter of definition, writes David Hirschman. How large an organization can be and still be counted as "hyperlocal," the extent of the area it covers and whether a site is professionally produced or provided by locals are all factors. Street Fight (11/14) LinkedInFacebookTwitterEmail this Story
  API News and Events 
  • Transformation Tour: Connecting with the communities we serve
    It takes a community to grow your future. API’s Transformational Communities provides the framework for reimagining local information design by engaging connected audiences to become co-creators of content and community agendas. Join news organization pioneer Chuck Peters, CEO of The Gazette Co. in Cedar Rapids, Iowa, for a game-changing, one-day workshop presented with The Poynter Institute on Dec. 7 in Arlington, Va., and on March 11 in Chicago. LinkedInFacebookTwitterEmail this Story
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Keep your fears to yourself but share your courage with others."
--Robert Louis Stevenson,
Scottish novelist, poet and essayist

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    American Press Institute
    4401 Wilson Blvd, Suite 900
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    Phone: (571) 366-1000
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    About API
    The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training, research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.

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