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March 14, 2013
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  • Facebook's FBX amasses most global retargeted digital ads
    Facebook is starting to dominate retargeted ad impressions, according to an AdRoll report. The social network accounted for only 3% just after the program started in August, but by December, the Facebook Exchange real-time bidding platform had amassed 63% of global retargeted impressions. Facebook enjoyed a lower percentage of retargeted clicks (45%) in December, as the click-thru rate is 40% lower on FBX than on other digital platforms, according to AdRoll. eMarketer (3/13) LinkedInFacebookTwitterEmail this Story
  Trendwatch 
  • Mobile is set to fuel growth in digital sales
    E-commerce in the U.S. is expected to account for 8% of total retail sales this year, on the way to a 10% share by 2017, according to Forrester, with mobile one of the key factors driving growth. The 13% year-to-year growth in 2013 and a 10% compound annual growth rate after that "will be abetted by traditional stores' investments in Web businesses to support a multichannel strategy, the blistering pace of mobile device adoption and the fact that consumers are more comfortable with purchasing online," analyst Sucharita Mulpuru writes. MediaPost Communications/Marketing Daily (3/13) LinkedInFacebookTwitterEmail this Story
  Getting the Word Out 
  • Social science research provides template for social media analysis
    The lack of standardized terms and varying data sets are two big challenges facing marketers looking to measure their social media results, Knowable Research founder Kate Niederhoffer said as part of a South by Southwest Interactive Festival panel. Niederhoffer and her co-panelists discussed how standards used in social science can be used to measure social media's effects. They noted the importance of looking at a marketing campaign's data over time and putting the resulting data in a larger context. SmartBrief/SmartBlog on Social Media (3/14) LinkedInFacebookTwitterEmail this Story
  • Taco Bell turns to fans for real-time marketing experiment
    Taco Bell experimented with real-time marketing by sponsoring a concert at South by Southwest Interactive Festival and giving music fans the ability to view the show via a camera-switching application featured on the campaign website, Feedthebeat.com. Viewers also saw fan-submitted images and tweets about the concert. Taco Bell plans to use the footage to assemble a fan-made "Rockumentary" about the show. MediaPost Communications/Online Media Daily (3/13) LinkedInFacebookTwitterEmail this Story
  Developer Update 
  • How developers can set themselves apart
    Starting a blog and learning multiple coding languages are two important ways developers can raise their profiles and earn higher salaries, writes Andrew C. Oliver. He also advises working on open source projects, holding on to jobs for longer than six months but not long enough for stagnation to set in, learning how to communicate clearly and effectively with management, and learning at least a handful of tools that are unfamiliar to most others in the field. "Great code is fine, yet commanding better work and a higher salary depends on ensuring more people know who you are," he writes. InfoWorld/Developer World blog (3/14) LinkedInFacebookTwitterEmail this Story
  Design Corner 
  • Native full-screen Web page viewing is now possible with HTML5
    HTML5 includes a Fullscreen application programming interface that allows users to view Web pages in full-screen mode, a tool that is particularly useful for viewing images and video content. This article covers five available methods for implementing this API, including the ability to make a single element go full-screen. WebDesignerDepot.com (3/13) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • Tips for more effective content marketing
    You can make your content-marketing initiatives more successful by identifying specific goals for the content you create, Tommy Walker writes. For example, your content might be designed to kick-start a conversation or generate leads or sales. Either directly or indirectly, your content should ask your audience to take specific steps, he writes. MarketingProfs (3/11) LinkedInFacebookTwitterEmail this Story
  SmartQuote  
Success is a lousy teacher. It seduces smart people into thinking they can't lose."
--Bill Gates,
American businessman


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