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January 25, 2013
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Knowledge for new solutions from the American Press Institute

  Top Story 
  • Why journalism's future isn't just about print vs digital
    Some of the proponents of digital news publishing are coming round to the notion that the print business is here to stay for a while, writes Rick Edmonds. Two recent reports find that it's no longer a question of print or digital but rather a matter of developing print and digital in tandem. The International News Media Association's Earl Wilkinson says the question is distracting publishers from larger issues facing journalism. Blog (1/24) LinkedInFacebookTwitterEmail this Story
  • Houston Chronicle offers paid, free sites in lively digital landscape
    The Houston Chronicle shook up the digital news scene in Houston when it launched a paid website offered alongside its well-established free site, The move spurred the development of other, independent sites specializing in verticals such as business and leisure while "everybody is trying to figure out the market," said Clifford Pugh, editor in chief of the digital Culture Map Houston. (1/24) LinkedInFacebookTwitterEmail this Story
  • New York Times takes a look at digital pricing
    The New York Times is not denying rumors that it's considering a major increase in price for digital subscriptions, perhaps as much as triple the current rate. The rumor was circulated via Twitter, and the Times responded by saying that the paper is "revisiting concepts for how to package our core digital subscription bundles." Salon (1/24) LinkedInFacebookTwitterEmail this Story
  • Chicago Sun-Times teams with local sports website to share content
    The Chicago Sun-Times and an independent sports website, ChicagoSide Sports, have joined in a content-sharing arrangement that will work both ways. "The Sun-Times has a terrific sports section -- with great columnists and beat writers -- and ChicagoSide is leading the way online when it comes to innovative stories and rich media. Together, I think both brands get stronger," said Jonathan Eig, co-founder of ChicagoSide Sports. Time Out Chicago/Chicago Media blog (1/24) LinkedInFacebookTwitterEmail this Story
  • Mobile to play a growing role in publishing business, survey finds
    A survey finds that 100% of participating publishers say they expect to have a mobile format for their content by the end of the year. The Alliance for Audited Media Survey found 40% of the publishers expect to be garnering between 1% and 9% of their revenue from the digital products by the end of 2014, while another 27% predict revenue of between 10% and 19%. More than half of business publications have already erected paywalls for subscribers, with newspapers reaching 48% and consumer magazines least likely, at 22%. eMarketer (1/25) LinkedInFacebookTwitterEmail this Story
  Customer Intelligence 
  • How marketers can cope with Google's algorithm updates
    Google announced more tweaks to its search algorithm this week, with the changes projected to affect about 1.2% of all English-language queries. That's a sign that marketers need to get used to continuing changes, and to shape their search strategies accordingly, says Clay Cazier of PM Digital. Contextually and geographically appropriate brand mentions are becoming essential, while directory listings are falling by the wayside. MediaPost Communications/Online Media Daily (1/24) LinkedInFacebookTwitterEmail this Story
  Media Industry News 
  • New York Times sports editor jumps to ProPublica
    Joe Sexton is leaving his post as New York Times sports editor to join ProPublica as a senior editor. The departure comes as the Times seeks volunteers for buyouts. Sexton, who headed up the Times' much-praised multimedia e-book effort, said in a departure e-mail to colleagues that he leaves "burdened only by a great debt -- of thanks and wonder." Alley blog (1/24) LinkedInFacebookTwitterEmail this Story
  • Other News
  Case Studies 
  • Raising digital rates isn't enough to save magazines
    Recent moves by some magazine publishers to increase digital subscription prices to make up for other lost revenue are misguided, writes John Paul Titlow. Instead, "folks who want to remain in the publishing business need to figure out a hybrid model that works," which would include more attention to innovation in digital that goes beyond the "bloated, glorified PDF that hardly delivers the potentially magical experience the form factor allows," Titlow says. ReadWrite (1/24) LinkedInFacebookTwitterEmail this Story
  API News and Events 
  • Looking for the best mobile strategy for your market?
    Explore your options for developing mobile Web strategies and native applications at Mobilizing Digital Products on Feb. 22 at The Denver Post. Find out cost-effective solutions for small and large markets. Digital First Media’s Allen Klosowski and The Boston Globe’s Jeff Moriarty and Damon Kiesow lead an intensive, hands-on workshop to explore solutions for organizations of all sizes. LinkedInFacebookTwitterEmail this Story
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--Marie von Ebner-Eschenbach,
Austrian writer

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    American Press Institute
    4401 Wilson Blvd, Suite 900
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    About API
    The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training, research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.

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