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October 26, 2012
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News for the advertising, media, and marcom industries

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  Agency News 
  • WPP again lowers sales outlook as clients cut back
    With clients across Europe and North America scaling back their ad spend, WPP has once again reduced its sales target for the year. "The concern of U.S. corporations or U.S.-based multinationals has switched from Europe to the United States. It's not a great time, frankly, for that concern to crystallize because people are preparing budgets for next year," CEO Martin Sorrell said. Bloomberg (10/25) LinkedInFacebookTwitterEmail this Story
  • Unilever partners with startup cause-marketing shop Carrotmob
    Unilever has partnered with startup cause-marketing agency Carrotmob, which convinces "mobs" of consumers, largely through social media, to support a product or service in exchange for the company's contribution to a cause. In a test campaign at California Fresh & Easy stores, "[m]ore than 250 Carrotmobbers showed up to shop in exchange for the retailer agreeing to install five non-ozone depleting freezers," writes Joan Voight. ClickZ (10/25) LinkedInFacebookTwitterEmail this Story
  • Other News
  Creative 
  • Mother enlarges toys into helpmates in IKEA holiday spot
    A holiday spot for IKEA shows children preparing a party with giant versions of toys. The spot, through the agency Mother, is set to "Playin' With My Friends" and ends with a transformation of the party to a realistic holiday gathering of family. The idea of the spot is to explore "the insight that adults and children all behave better when they're sat around the same table together, rather than the children being sat at the end of the table," according to Mother. Adweek (10/25) LinkedInFacebookTwitterEmail this Story
  Media 
  • New York Times suffers decline in print and digital ad revenue
    An ad revenue decline of 8.9% to $182 million was among the leading causes for The New York Times 85% drop in profit in the third quarter. Print ads declined 10.9% and digital advertising slid 2.2%. Unique visitors to the website were down 16% as the result of a higher pay wall, cutting in half the number of articles non-subscribers can read for free. The Wall Street Journal (10/25) LinkedInFacebookTwitterEmail this Story
  Trends & Research 
  • TED measures Ads Worth Spreading before making its list
    TED Initiatives employed Ace Metrix measurement to determine the finalists for its Ads Worth Spreading showcase -- a first for the program. "They approached us because they wanted an extra level to show this was about accountability, not a beauty contest," says Ace Metrix chief executive Peter Daboll. Ads by Prudential, as well as lengthy spots for Chipotle, Sharpie and Mazda, made the winners circle. MediaPost Communications/Marketing Daily (10/25) LinkedInFacebookTwitterEmail this Story
  Marketer News 
  • P&G will plow better-than-expected earnings into more ads
    Procter & Gamble said on its third-quarter earnings call that it would be stepping up product innovation and advertising, as the company beat expectations but delivered uneven market-share gains. Olay is among the brands likely to be expanded. Although marketing jobs are still on the chopping block, the company's fortunes are good news for that department, which had been threatened with $1 billion in cutbacks in February. Now the company "plans to use broader productivity savings in part to hike marketing spending," writes Jack Neff. Advertising Age (tiered subscription model) (10/25) LinkedInFacebookTwitterEmail this Story
  Association News 
  • Creative Project Management Workshop
    Project Management can provide a key advantage to agencies. A firm foundation in the principles of project management will keep your agency projects on track and on time. It promotes teamwork, improves communication, reduces costs and stress, and ensures that appropriate project elements are properly identified, monitored, and measured. The 4A's Dallas Council presents the ADEPT Creative Project Management Workshop, Nov. 8 in Dallas. Catherine McIntyre-Velky will provide participants with agency-proven project management techniques, tips and approaches that will help to ensure a project's success.

    Registration is available to both 4A's members and non-members. Visit the website to learn more and to register. LinkedInFacebookTwitterEmail this Story
  • Strategy for Account Managers: Develop and Hone Your Strategic Skills
    To optimize the effectiveness of an advertising campaign, recognizing the importance of strategy is vital. This workshop, taking place in Atlanta on Nov. 8, puts strategy into focus by allowing participants to expand their knowledge base in order to approach strategic development as a leader, manager or practitioner.

    Registration is open to 4A's members and non-members. Visit our website to learn more about this workshop and register. LinkedInFacebookTwitterEmail this Story
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