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April 12, 2012
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News for the non-alcoholic refreshment beverage industry

  Special Reports Intro 
Special Report: Striving for a greener Earth, Part 2
Earth Day is a great opportunity for companies to promote their green initiatives, and as green and sustainable living becomes important to more consumers, beverage companies are stepping up their efforts to incorporate sustainable practices into everyday operations.

Part 1 of this report featured a Q&A with ABA Senior Environmental Policy Advisor Kate Krebs on sustainability in the beverage industry. In this part, below, we'll share how companies are observing Earth Day and keeping it green all year long.

If you don't receive ABA SmartBrief daily and find our report on "Striving for a greener Earth" useful, sign up for this timely e-newsletter. ABA SmartBrief delivers the day's top beverage news directly to your inbox -- for FREE.

Pass it on. Cans are America's most recycled packaging. Go to to download our 2011 sustainability report.
  Earth Day in the News 
  • Earth Day contest by Safeway encourages sustainability
    A Safeway contest challenges students to study local-food sustainability. The Go Green Glogster Earth Day contest, in partnership with the Go Green Initiative, asks students to produce podcasts, music, videos or photos to report their findings. The winning school will get an organic garden from Safeway, plus cash prizes. Supermarket News (4/4) LinkedInFacebookTwitterEmail this Story
  • Study: Young people are less eco-minded than earlier generations
    Conventional wisdom has it that the generation that's grown up with the specter of climate change and learned recycling as a way of life is full of environmental concerns. But a study of 40 years' worth of surveys show millennials are actually less interested in the environment than earlier generations of young people, say researchers at the University of San Diego. Associated Press (3/15) LinkedInFacebookTwitterEmail this Story
  • 11-year-old's recycling goal has a dual purpose
    Avery Sax has set the ambitious goal of helping recycle 100,000 beverage containers by Earth Day, encouraging neighbors and friends to donate the vouchers they receive at recycling centers to the Talbert Family Foundation, a nonprofit that helps families coping with serious illnesses. The 11-year-old from Moorpark, Calif., lives with a condition that leaves her susceptible to massive hemorrhages. Contra Costa Times (Walnut Creek, Calif.) (3/30) LinkedInFacebookTwitterEmail this Story
  • 5 N.J. restaurants come together for a cause
    To celebrate Earth Day this year, five New Jersey restaurants have partnered to host special dinners to raise money for the Raritan Headwaters Association. The group was formed last year to educate residents and protect the Raritan River headwaters, a 470-square mile area that provides water to 1.5 million users. New Jersey Online (3/27) LinkedInFacebookTwitterEmail this Story
 Download Our Free Sustainability Report.
Download “Passing On a Better World: 2011 Can Manufacturing Sustainability Report” to see what package holds the “most recycled” title in America. Like what you see? Pass it on. Sustainability is a goal we all share. Go to to download your report.

  Sustainability Best Practices 
  • Coke's Canada CEO shows his green side
    Coca-Cola has taken a collaborative approach on environmental issues, partnering with other businesses, governments and NGOs, including the World Wildlife Fund, says Coca-Cola Refreshments Canada CEO John Guarino. In this interview, he explains the company's top green goals and offers a response to accusations of green-washing. "People are going to test us and see what we do, and [judge whether] we are committed." The Globe and Mail (Toronto) (3/18) LinkedInFacebookTwitterEmail this Story
  • Food and drink makers pick up recycler responsibility
    More U.S. food and beverage companies are taking on the cost of recycling their used products, a job traditionally handled by the government. "Local governments are literally going broke and so are looking for ways to shift the costs of recycling off onto someone, and companies that make the packaging are logical candidates," said Jim Hanna, director of environmental impact at Starbucks. Several major companies are making efforts to collect and recycle their used packaging; Coca-Cola has a subsidiary dedicated to the task. The New York Times (tiered subscription model) (3/23) LinkedInFacebookTwitterEmail this Story
  • N.C. startup turns trash into treasure
    A two-day symposium by the Reuse Alliance gave Cary, N.C., resident Betsy Dessau the idea for her new venture, the Cary Creative Center. Recycling is important, she says, but often not nearly as green as finding uses for items that would otherwise end up in the landfill. (Cary, N.C.) (3/27) LinkedInFacebookTwitterEmail this Story
  • McDonald's tests paper coffee cups in the West
    McDonald's has begun testing double-walled paper cups in place of foam cups for hot beverages at 2,000 restaurants on the West Coast, largely in response to a shareholder resolution asking the company to find alternatives to polystyrene. "(Consumers) care about where their food comes from, how people are treated, impacts on the earth. And they want to do business with people who care about the same things they care about," said McDonald's executive Bob Langert. Chicago Tribune (3/21) LinkedInFacebookTwitterEmail this Story

Product announcements appearing in SmartBrief are paid advertisements and do not reflect actual ABA endorsements. The news reported in SmartBrief does not necessarily reflect the official position of ABA.
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